010: Utilizing Your Podcast as a Catalyst for Building Brand Affinity with Lauren Teague
Episode description
In today’s followers-crazy world that’s all about likes and clicks, it’s easy to forget the true power of a fandom, and today’s guest is here to explain why cultivating fans should be the main priority for your brand. We are thrilled to be in conversation with Lauren Teague today, the all-in-one business strategist, speaker, startup founder, and podcast host (to name a few)! Aside from founding FANWAGN and hosting the Brand to Fan Show, Lauren also works with multiple leading brands around the world, namely as the leader of transformation for the PGA Tour and how professional golf connects with fans online.
In our conversation, we learn about how the Brand to Fan Show came to be and how Lauren curates content for her listeners, including the challenges she’s faced in launching a podcast, how she’s overcome them, and how she ensures that her podcasting is also thriving as a business. Lauren also shares key advice on the magic of AI in podcasting and the value of courage and persistence, so be sure to tune in to soak up her vast knowledge, and be on the lookout for more details on her unique superpower!
For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.
Resources from Today’s Episode:
‘5 Ways AI and Automation Can Assist With Every Podcast Episode’
Connect with Carli:
Business Beyond The Mic on Spotify
Business Beyond The Mic on Apple Podcasts