Are you looking for podcasting strategies to keep listeners hooked from start to finish? In this episode, we welcome Jody Felton and Ross Solomon , the dynamic duo behind Bioscope Brasse , a podcast all about movies. Hailing from Cape Town, South Africa, Jody and Ross started the podcast during COVID-19 as a way to share their insights, reviews, and discussions about various films, ranging from blockbusters to indie productions. Their passion project has since become an incredibly successful pod...
Jun 24, 2024•1 hr 4 min•Ep. 40
Looking for a simple quick-fire guide to help you boost your confidence as a podcaster? Look no further! In today’s episode of Business Beyond The Mic , we are joined by our resident content expert, Jennay Horn , to share our top 100+ podcasting tips in just 10 minutes! From creating an audience avatar to planning a consistent recording schedule, adding value through show notes and transcripts, maximizing your exposure using cross-promotional material, elevating your audio with intro music, and ...
Jun 17, 2024•17 min•Ep. 39
Where do you look to find the clues for success? During this episode, Danielle Desir Corbett joins us to share her surprising approach to mapping out her journey to podcasting and beyond. She is a multi-passionate travel creator and host of the highly rated and four-times grant-rated travel and personal finance podcast, The Thought Card . She also works as a Podcasting Marketing coach, and co-hosts Road Trip Ready , which explores the best road trips across the US and Canada. Join us today to he...
Jun 10, 2024•32 min•Ep. 38
Welcome to this fourth edition of The Founder's Corner miniseries, as Carli van Heerden shares some important advice for founders and business leaders in podcasting. Today is all about separating the goal from the action or activity that is required to achieve that goal. We discuss the importance of not waiting or hesitating to take action, the undeniable value of consistency, why you always need to be planning for the future, and the two main strategies that, when implemented, will help you on ...
Jun 03, 2024•10 min•Ep. 37
With more than 2 billion active users, YouTube offers a tremendous opportunity to grow your audience. With this in mind, we welcome back our resident guest and Head of Content at We Edit Podcasts , Jennay Horn , to discuss the hot topic of video podcasts. When is the right time to do a video podcast? What is the best way to incorporate it into your podcasting routine? How can you benefit from adding video? We answer all these questions and more! Tuning in, you’ll learn our top tips for adding vi...
May 27, 2024•21 min•Ep. 36
Welcome back to Business Beyond the Mic as once again, we join Carli in the Founders Corner. Taken from our weekly newsletter at We Edit Podcasts , this edition of the Founders Corner explores the podcast growth strategy that every podcaster needs. Starting a podcast is easy, but growing a podcast is where the real work begins. Carli begins by explaining what a podcast growth strategy is, why every podcaster needs one, and the four pillars that define a quick-reference content flywheel. Then, we...
May 20, 2024•11 min•Ep. 35
Navigating a podcast relaunch after co-hosts have split can feel impossible, but today, we are joined by Amber Romaniuk to share her expertise on the topic and show us that it is, in fact, possible to make your podcast a success again by showing up authentically! Amber is an emotional eating, digestive, and hormone expert, and after years of binge eating and massive weight fluctuation, Amber decided to turn her life and relationship with food around, now, she is helping others do the same throug...
May 13, 2024•39 min•Ep. 34
Today, we are back with another edition of The Founder’s Corner, based on previous versions of our weekly newsletter at We Edit Podcasts . This time, your host, Carli Van Heerden , dives into How to Get your Podcast Back on Track . Whether you’ve veered off course slightly, taken a much-needed break, or simply lost that momentum, this episode is for you. With every new season come new opportunities. But instead of just hopping on the next habit-hacking trend, what if you built a solid foundation...
May 06, 2024•9 min•Ep. 33
Organization is a key element to making your podcast a success and unfortunately, it isn’t a skill that comes naturally to everyone! Joining Carli today on the show is the incredible founder of Simply B Organized and the host of This Organized Life Podcast , Laurie Palau to share her podcasting journey and how podcasters can find success through organization! Laurie believes that streamlining your scheduling can make your podcasting experience so much easier and stresses the importance of consis...
Apr 29, 2024•40 min•Ep. 32
Welcome to the premiere of our new podcast series! Based on the Founder’s Corner , a segment in our We Edit Podcasts newsletter, this series is all about giving listeners actionable advice on everything related to the business of podcasting, from growing your podcast to making big mindset shifts. For our first episode, we delve into what it takes to truly make your podcast stand out in a sea of microphones. With over five million podcasts out there to choose from, the thought of trying to get yo...
Apr 22, 2024•10 min•Ep. 31
The official launch of your podcast is a pivotal part of the whole journey; some might call it the genesis of your show. On the Business Beyond the Mic podcast, Carli welcomes one of our very own, Reuben Bester . Reuben is the productions manager at We Edit Podcasts , and he also heads up all of our client relations and handles all of our podcast launches. We believe that launching your podcast need not be a stressful experience. Instead, it should be a process that enables you to effectively co...
Apr 15, 2024•24 min•Ep. 30
Embark on a journey of podcasting innovation as we explore the art of transcending borders through a diverse podcasting repertoire guided by the expertise of Jonathan Warncke . Jonathan is a creative director, brand strategist, copywriter, and podcast producer with over 15 years of experience in these roles. His career spans working in leading agencies in both South Africa and Spain, honing his skills as a copywriter and creative director. In addition to his role as an in-house creative director...
Apr 08, 2024•29 min•Ep. 29
It is relatively easy for anyone to start a podcast, keeping the momentum and making it a long-term success is where the challenge lies! Today on Business Beyond the Mic, Carli is joined by the incredible epidemiologist, public health guru, entrepreneur, and podcast host, Dr. Charlotte H Huntley to discuss the power of conversation in the world of podcasting! With 12 years of experience in public health and a prior 10 in microbiology, Dr. Huntley has a wealth of experience in her field of epidem...
Apr 01, 2024•30 min•Ep. 28
Are you struggling to implement reliable systems to support you in the podcasting process? Then look no further than today’s conversation with Dolly DeLong on how to leverage systemization and automatic processes to create a sustainable schedule! Based in Nashville, Dolly isn't just your ordinary family photographer. She’s a systems and workflow educator who's mastered the art of podcasting magic. Her Systems and Workflow Magic Podcast and YouTube channel are excellent resources for anyone wanti...
Mar 25, 2024•43 min•Ep. 27
What if the true secret to expanding your reach as a podcaster is just asking guests to appear on your show without the fear of rejection? Joining Carli for this episode of Business Beyond The Mic is Dots Oyebolu , podcast promotion and marketing strategist, host of Marketing Leadership , co-founder of Listen Network , and ‘Connector of Dots’ to discuss how you can leverage effective marketing to expand the reach of your podcast. Tuning in, you’ll hear about Dots’ incredible marketing career and...
Mar 18, 2024•24 min•Ep. 26
Whether you are new to podcasting or a seasoned podcaster, monetization may have crossed your mind. But where do you start? Joining Carli on the podcast is our resident guest, and a vital part of the We Edit Podcasts team, our Head of Content, Jennay Horn ! With St. Patrick’s Day around the corner, we’ve decided to professionally dub March as the Month of Money, and what better topic to start us off than how to monetize your podcast? In this conversation, Carli and Jennay delve into the three ke...
Mar 11, 2024•18 min•Ep. 25
What would it look like to truly take charge of every aspect of your podcast? During this episode, we welcome an entrepreneur who has taken several businesses from zero to seven figures, both alone and alongside her husband. Kirsten Screen is a Registered Dietician turned Coach speaking on and mentoring other female entrepreneurs on taking the leap and scaling their dream enterprises. As host of The Embodied CEO Podcast , she empowers female solopreneurs to step into their power and not just dem...
Mar 04, 2024•30 min•Ep. 24
What if your podcast could become your business’s strongest lead generator? Today on the show, we welcome Steph Taylor , an online business strategist helping service-based business owners build businesses that are profitable when they are not at their laptops. She is the host of the Imperfect Action Podcast , which has clocked more than 2 million downloads and counting, and the creator of Podcast Launch Plan , where she equips fellow hosts on their journey to success. During this conversation, ...
Feb 26, 2024•28 min•Ep. 23
If you’re a podcast host, you’re probably in it for the long haul, and that means you need to take care of yourself! Joining Carli today is beloved in-house guest and resident Content Director at We Edit Podcasts , Jennay Horn , to share top self-care tips for podcasters in honor of Valentine’s Day. Tuning in, you’ll hear some excellent recommendations to get into the Valentine’s Day mood, from our favorite romcoms to the podcasts that are giving us life, along with some of the most valuable thi...
Feb 19, 2024•19 min•Ep. 22
Do you ever look at the world’s top brands and think, how do they do it? Matt Lyles believes that it's because they provide customers with one thing that most brands don’t: simplicity. Matt is the Chief Experience Officer at Brand Builders Group , and he joins us today to discuss the success of his globally-ranked SIMPLE Brand Podcast , where he hosts some of the smartest minds in business to help listeners simplify their customer and employee experience. In this episode, Matt shares his launch ...
Feb 12, 2024•32 min•Ep. 21
Arielle Nissenblatt wants to help you to find your new favorite podcast! After discovering podcasts for the first time in 2014, she was hooked. Today, she hosts Feedback with Earbuds and the Trailer Park Podcast, works as a community marketing manager at Descript and a consultant at Tink Media , and more. She is also the founder of Earbuds Podcast Collective, co-founder of Podcast Taxonomy , and a passionate advocate for growing the podcast industry! During this conversation, Arielle shares the ...
Feb 05, 2024•37 min•Ep. 20
Being open-minded and flexible along on your podcasting journey creates freedom and gives direction to how we shape content. Ultimately, these qualities help us to better serve our audience! Joining us today on the Business Beyond the Mic podcast, is Dr. Shainna Ali, a mental health counselor, educator, and advocate, who is dedicated to destigmatizing mental health counseling and promoting global awareness of the importance of mental wellness. As the owner of Integrated Counseling Solutions LLC ...
Jan 29, 2024•26 min•Ep. 19
Podcasting, especially when it’s mission-driven, is an ongoing process of learning, evolving, and seeking help when needed. Today, we welcome Nichole Perkins , founder of PrimaFoodie and the host of the PrimaFoodie Podcast , to discuss her podcasting journey and her goal to change the way we eat, one episode at a time. In this conversation, you’ll find out what inspired Nichole to start her business, how she knew it was time to extend her mission to podcasting, her goals for the podcast, and mor...
Jan 22, 2024•24 min•Ep. 18
If you're new to the podcasting scene and seeking a go-to source for the latest industry news and daily updates, Podnews is your ultimate destination. We are so excited to welcome James Cridland to the podcast today. James, editor of Podnews and a seasoned radio futurologist, writer, consultant, and public speaker, has been a prominent figure in the audio industry since 1989. With an impressive track record, he introduced the world's first streaming radio smartphone app in 2005 for the original ...
Jan 15, 2024•41 min•Ep. 17
Nathaniel Ernst is a kinesiologist and personal trainer in Calgary, Alberta. He is the owner-operator of NATEFIT Integrated Fitness and Nutrition, taking a sustainable approach to health and fitness. He also hosts the Down and Dirty Podcast , where he delves into health and fitness topics as an extension of NATEFIT’s mission. Today's episode explores what it means to infuse your personal passion into your business and truly integrate your podcast into your business model. Nate gives us a welcome...
Jan 08, 2024•27 min•Ep. 16
At Business Beyond the Mic (and We Edit Podcasts) 2023 has been all about reinvention. Not to change who you are, but to continuously work on becoming a better version of who you were yesterday, last month, or last year! During this special New Year’s Eve episode, we are exploring how podcasting has changed how we do business and life. Looking back on an incredible start to the Business Beyond the Mic Podcast, we draw out the highlights from every conversation, where our guests share the persona...
Dec 30, 2023•16 min•Ep. 15
It’s hard to believe that the festive season is already here, and as a podcaster, it can be a pretty crazy time! Joining us to explore the best holiday practices for podcasters is Jennay Horn , our very own Content Director at We Edit Podcasts ! In the spirit of the season, we use today’s episode to reflect on the past year and the many lessons we’ve learned from launching our flagship podcast, Business Beyond the Mic . You’ll hear our tips on how to make the holiday season extra special, from d...
Dec 24, 2023•35 min•Ep. 14
Discovering your next guest sometimes feels like an insurmountable puzzle, but today’s conversation underlines the value and simplicity of leveraging your network to effortlessly secure your next interviewee. Joining us is Senda Ben Abdallah , a University College London graduate and product marketing manager at a tech startup in London. Senda also hosts the Too Long; Don’t Listen Podcast , dedicated to aiding students and young professionals in navigating their career paths through the sharing ...
Dec 17, 2023•25 min•Ep. 13
Podcasting can be an incredible community-building platform. Joining us today on Business Beyond the Mic is a man who is no stranger to the power of a podcast: Tim Traux. Tim is the host of The Nerd Room and the new podcast the Podcast Experience, as well as the owner of the incredible podcast conferencing company known as PodSummit. We’re thrilled to welcome him to discuss his podcasting journey and discover what he has learned along the way! In our conversation, Tim opens up about how he turne...
Dec 10, 2023•34 min•Ep. 12
Launching a podcast isn't merely hitting record—it's an intricate dance of passion, persistence, and technical finesse. In this episode, we sit down with Laura Patrick and Todd Adamson about the artistry, dedication, and courage needed to craft a meaningful show. Laura and Todd are Founders of Next Page , a podcast that explores the impacts of trauma with experts, celebrities, and influential people to spread understanding and healing. In this episode, Laura and Todd provide a behind-the-scenes ...
Dec 03, 2023•56 min•Ep. 11
