This episode is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. This week, I’m excited to share a slightly different episode of the Building Your Brand podcast. I was joined in the studio by two previous guests, Hannah and Lois, for a candid conversation about a topic I don't think is discussed enough: the fear of success. It turns out this fear has a name – the Jonah Complex – and it can show up in all sorts ...
Jul 09, 2025•47 min•Ep. 178
Today on the podcast, I am joined by Andreas Tzortzis, a former journalist who has written for the likes of Newsweek, Monocle, and The New York Times. For the last 15 years, he's worked in brand strategy and storytelling at places like Red Bull and Apple, and for clients through his consultancy, Hella. He recently co-authored the book, Not a Playbook: The Art of Building a Brand , with Damien Bradfield, the co-founder of WeTransfer. In this episode, we chat all about how brands can grow without ...
Jul 02, 2025•46 min•Ep. 177
I LOVE an episode where I get to really dig into the deep stuff about running a business so in today's episode, I'm thrilled to be chatting with the brilliant Ivy Malik. Ivy helps creative entrepreneurs who are feeling undervalued to break free from overthinking and fear, enabling them to price with confidence and build businesses they truly love. I always learn so much from my guests, and my conversation with Ivy was no exception – I've definitely got a lot to implement after our chat! Key Take...
Jun 25, 2025•34 min•Ep. 176
Today on the podcast, I'm chatting with Kerry Tottingham, co-founder of the social enterprise A Brilliant Thing. Kerry runs A Brilliant Thing with her sisters, focusing on ‘Healing Centred Design' – a fascinating framework they've developed that blends systemic approaches, creative coaching, and trauma-informed practice to help people and organisations create positive change. Despite this being a relatively abstract concept I thought I’d struggle to understand, Kerry explained the concept beauti...
Jun 18, 2025•38 min•Ep. 175
Today on the podcast, I am chatting to Rich Webster, who is a designer, entrepreneur, mentor, and consultant. He helps other creative entrepreneurs work less, and I've personally been a fan of his work and podcast for a few years now. We're talking all about how to work less, but as you'll hear, we dive into so much more, from focusing your business to the real impact of mental clutter. I really hope you enjoy this one! Key Takeaways The 1% Brain Power Myth: Rich explained that the difference be...
Jun 11, 2025•49 min•Ep. 174
If you enjoyed this episode please leave a 5* rating and review! In this episode, I'm absolutely thrilled to chat with Sarah Holmes, the brilliant owner of two physical shops in Scotland, Pencil Me In and Seasgair. Sarah has done an incredible job of not only marketing her shops to become must-visit destinations but also cultivating a strong personal brand alongside them. We delve into her journey from a childhood dream of being a shopkeeper to running multiple successful retail businesses, her ...
Jun 04, 2025•51 min•Ep. 173
Welcome to another episode of Building Your Brand! Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming ...
May 28, 2025•47 min•Ep. 172
Ever felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us. Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences. Get ready to take n...
May 21, 2025•34 min•Ep. 171
Have you ever thought about collaborating with other brands as part of your business and brand? It's definitely something I've been exploring and today on the podcast, I'm chatting to Phoebe Sherman, who I actually met through working with Adobe. In this episode, Phoebe shares her wealth of experience working with a variety of brands, how it has fitted into her business, and her top tips for finding collaborations, building relationships, and working successfully with brands. If you've been thin...
May 14, 2025•34 min•Ep. 170
In this episode, I chat with Teresa Ferreira, founder of Ferrgood Studio, about the often-buzzwordy topic of sustainability in branding. Teresa, a brand designer herself, shares practical insights and steps businesses can take to build more sustainable and impactful brands. We discuss moving beyond the pressure of perfection and focusing instead on making consistent, small steps in the right direction. If you've been wondering how to integrate sustainability into your small business authenticall...
May 07, 2025•35 min•Ep. 169
In this episode I chat with Nicky Borowiec about her journey from in-house creative roles to establishing her own business as a design and brand consultant specialising in the publishing industry. We delve into the advantages of being a sole creative when pitching against larger agencies, and we explore valuable insights into the pitching process, client communication, and pricing strategies. Key Takeaways: Being a sole trader can be a superpower, offering cost-effectiveness, specialised knowled...
Apr 30, 2025•38 min•Ep. 168
There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like. So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest a...
Apr 23, 2025•54 min•Ep. 167
Have you ever considered how your desk affects your productivity? Or if the background of your Zoom chats could be tweaked to reflect your brand? In this episode I chat with interior designer and podcast host Becca Mizzi-Harris about the impact physical spaces have on people's perceptions of a brand. We explore how to create spaces that truly reflect a brand's values and intentions and Becca provides really helpful tips about how brands can use using design elements like colour, furniture, and l...
Apr 16, 2025•34 min•Ep. 166
I really love trying new things for my business, whether that’s Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who’ve managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business. Felly has been using Threads consistently and has seen great success in attracting clients and getting people to sign up for her programs. It blew my mind how she approaches content repurposing. We discussed her experiences, what's b...
Apr 09, 2025•35 min•Ep. 165
In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster! Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I’m sure you’d expect, is super honest about some of the harsh realities of it. Whether you’re considering starting a membership or a community, this episode is a really juicy deep dive into what it takes to do it. Key Takeaways: Building ...
Apr 02, 2025•34 min•Ep. 164
Remember my rejection challenge?! Of course you do! Well last summer I recorded an episode about it which led to someone contacting me to be on the podcast as part of their own rejection challenge! So, in this episode, I have a coaching session with Sam from The Float Space. Sam is a career and life coach who specialises in helping working mothers. In this episode, we delve into some of my resistance to sharing my work online and explore how I show up. Key Takeaways: Identify your resistance to ...
Mar 26, 2025•36 min•Ep. 163
In this episode, I chat with Hayden Burgess , a business coach who mentors creatives who know what they love to do but need help selling and growing their businesses. I love delving into marketing, so this was a really interesting chat and I came away from it feeling inspired and ready to market myself! Key Takeaways: Having good business acumen is crucial for creatives, sometimes even more so than just being good at their craft. Many creatives are resistant to marketing themselves, but it’s a n...
Mar 19, 2025•44 min•Ep. 162
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try —it's free! And if you love it as much as I do, use the code Liz Mosley to get 15% off when you subscribe. Back when I graduated Creative Boom was a huge source of inspiration on my graphic design journey so it was awesome (and a little surreal!) to chat to Creative Boom founder Katy Cowan. Katy shares her insights on how Creative Boom has evolve...
Mar 12, 2025•54 min•Ep. 161
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try —it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Introduction In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I lea...
Mar 05, 2025•49 min•Ep. 160
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try —it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. In today's episode, I chat with Siobhan Strode about the importance of sharing your values in your business! We discuss the positive impact that it can have on your business and how it can help you attract the right clients. We also cover the...
Feb 26, 2025•45 min•Ep. 159
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try —it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Welcome to another episode of Building Your Brand! Today, I welcome Hilary Salzman, a brand storytelling expert and coach. Hilary shares her insights on the importance of storytelling in building a successful brand and provides practical tips...
Feb 19, 2025•55 min•Ep. 158
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try —it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Today, I have the pleasure of speaking with Meg Fatharly, a multidisciplinary artist, workshop facilitator, and self-proclaimed "professional art person." Meg candidly shares her experiences as a neurodiverse creative entrepreneur and the imp...
Feb 12, 2025•33 min•Ep. 157
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try —it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Today's episode is with my good friend Anna Dower, co-host of the brilliant online event, The Designer Boss Summit. We chat about the impact hosting a successful digital summit has had on her business, the highs and lows of what it's like, an...
Feb 05, 2025•43 min•Ep. 156
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try —it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. In this episode, we're diving into the year with an inspiring conversation with Prerna and Mayank, the husband-and-wife team behind Content Bistro. They share their incredible journey of building a successful online business over the past 13 ...
Jan 29, 2025•39 min•Ep. 155
This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try —it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. As many of you know I'm obsessed with making my business more productive, and while I have my reservations about AI (I'm a catastrophiser!) I also love how it can take mundane and repetetive tasks off your hands leaving space to do business t...
Jan 22, 2025•52 min•Ep. 154
Design Your Own Branding is open! Sign up here Ever wondered what it's really like to go viral and build a massive social media following? In this episode of Building Your Brand, I chat with freelance graphic designer and content creator Callum McHugh about his unexpected rise to fame during the pandemic. We dive deep into the highs and lows of navigating the social media landscape, from the pressures of a large audience to the challenges of balancing client work with content creation. Key Takea...
Jan 15, 2025•49 min•Ep. 153
Welcome back to the Building Your Brand podcast for 2025! We're kicking off the year with an inspiring conversation with Sophie Cliff, author of "The Hustle Cure: A New Approach to Burnout and Productivity for Women". We dive deep into hustle culture, toxic productivity, and the importance of defining success on your own terms. About Sophie Cliff: Website | Instagram About The Hustle Cure: Website | Episode Highlights: 00:04:49 - Sophie's new book, "The Hustle Cure," and its focus on women's uni...
Jan 08, 2025•57 min•Ep. 152
Welcome back to the last Building Your Brand episode of 2024! In this episode, friend of the podcast Hannah Isted interviews me. In a casual chat between Liz and Hannah, we reflect on the highs and lows of 2024. If you want a reminder to reflect on your year, this is the episode for you. Episode Highlights: 00:01:22 - Liz's forgotten word of the year 00:06:02 - A positive year in business with amazing projects and income growth 00:07:38 - The struggle with work-life balance and late nights 00:11...
Dec 18, 2024•20 min•Ep. 153
To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding I sat down with returning guest Eman Ismail, the founder and head email strategist at emancopyco.com , to discuss the ins and outs of email marketing. We explored how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. Eman shared her inspiring journey from generalist to email expert and offered valuable advice...
Dec 11, 2024•53 min•Ep. 150
To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This week, we're ditching the "why" and embracing the power of "how" with Creative Consultant & Business Coach Esther Young. Esther explains why "why" questions aren’t the most helpful tools and how "how" questions unlock creativity and fresh perspectives in our businesses. It was SUCH an interesting chat and I loved the new perspective I got. Key Takeaways: Why "Why" Doesn'...
Dec 04, 2024•43 min•Ep. 149
