EP 20: High-Impact Marketing in ABA with Andy Mullins

High-Impact Marketing in ABA with Andy Mullins

Andy is the Marketing Director for The Shandy Clinic and has been a friend for nearly 10 years. He is steeped in all facets of marketing at all sizes of organizations and I love his focus on 1) understand your organization's goals 2) talk to your customers 3) simple KPIs. Enjoy, kind listener!

 Resources

•  The Shandy Clinic
• Andy on LinkedIn
• "The Rule of 7" (... touchpoints before a brand enters a consumer's consideration set)
• Objectives & Key Results: Andy referenced this powerful organizational performance management system (popularized by the legendary operator and investor John Doerr; if you haven't read his book, Measure What Matters, check it out!)

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Building Better Businesses in ABA is edited and produced by KJ Herodirt Productions

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