#20 Pricing Your Product - Jevgeni Kabanov (Bolt) | Builders' Studio: a Founder School by Slush

Pricing is a crucial but often misunderstood topic, which receives disproportionately low attention compared to the potential value it can drive. While pricing is a complex equation, joining us to understand its inner mechanics is Jevgeni Kabanov, Chief Product Officer and Head of New Verticals at Bolt.

Building on his twenty years of experience in pricing B2B and consumer-facing products, in this episode Jevgeni will be delivering a deep masterclass into the nuances of pricing to help startups unlock their revenue potential. Through this talk you’ll learn how to think about the different components of pricing, from unit economics, switching costs to moats.