#16 PR - Heini Vesander (Wolt) | Builders' Studio: a Founder School by Slush

Today it can be increasingly difficult to break into media as a startup – there is so much noise to break through. How should founders pitch to and develop relationships with the media? Joining us to share hidden best practices is Heini Vesander, Head of PR and Communications at Wolt. 

Having led communications and PR at a number of scaling companies, Heini gives a practical deepdive into the nuances of PR. Importantly, PR is storytelling - it is not advertising or user acquisition as such. Learn from Heini on how to understand your angle, identify the right media and successfully pitch your story.