Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aiming to grow your business or curious about what it takes to stay on the Inc. 5000, this episode is packed with valua...
Nov 25, 2024•40 min
Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we’ll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you’re looking for more inquiries or ready-to-buy clients, this episode will help you create a framework for identifying and tracking qualified opportunities. Listen now to gain actionable insights and refine your sa...
Nov 19, 2024•12 min
Explore a step-by-step approach to transition out of daily sales duties in your business. Spencer delves into creating a documented sales process, establishing consistent “next steps,” setting sales targets, and aligning compensation plans to encourage growth. By increasing lead volume and implementing a clear training timeline, learn how to delegate sales effectively while sustaining and even accelerating your company’s growth trajectory. Hit play to learn how you can start stepping out of the ...
Nov 12, 2024•19 min
Discover a powerful 5-step framework for setting and achieving your sales goals by reverse engineering your targets. This episode covers how to break down desired revenue into manageable lead sources, establish monthly targets, and align production capacity for smooth growth. By analyzing conversion rates and past data, you’ll gain insight into setting achievable milestones and accelerating your business forward. Listen now!
Nov 05, 2024•21 min
Spencer Powell and Steve Yates from Buildxact discuss how technology can streamline remodeling businesses. They dive into overcoming adoption challenges, gauging ROI, and tips for effective change management. Steve also shares success stories and offers a glimpse into future tech trends shaping the industry. Tune in to learn how adopting new tools can drive growth and efficiency in your business.
Oct 29, 2024•42 min
Ever wonder how much you should be spending to acquire a customer? It’s probably more than you think, and that’s great news for your business growth! In this episode, Spencer explains the true cost of customer acquisition and how understanding this concept can accelerate your growth. Stop guessing how much to spend on marketing—learn the right amount to invest.
Oct 22, 2024•15 min
Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you’re struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you’re targeting the right clients for your business.
Oct 16, 2024•12 min
Do luxury buyers actually click on ads? Let's break down the truth behind paid ads for high-end remodelers and custom builders. Using real examples, Spencer highlights the wins and challenges of running PPC campaigns for high-end clients. Whether you’re managing your ads in-house or working with an agency, tune in to discover what works for reaching premium clientele online.
Oct 16, 2024•13 min
Is your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you’re a remodeler or custom builder trying to stay ahead, this episode is packed with actionable advice.
Oct 01, 2024•12 min
Is your SEO strategy delivering real results, or are you wasting money? In today’s episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, Spencer covers it all to help remodelers assess whether their SEO strategy is on the right track. Want to know if your SEO is really paying off? Listen...
Sep 17, 2024•20 min
Discover the 10 marketing and sales KPIs that truly matter for remodelers and custom builders as Spencer breaks down the metrics that impact your bottom line. Move beyond the fluff of impressions and clicks to focus on customer acquisition cost, qualified leads, and more. Don’t miss out—tune in today!
Sep 10, 2024•22 min
Builder Funnel just landed on the Inc. 5000 list of the fastest growing companies in the US! Spencer dives into five real business lessons learned along the way—no fluff, just the raw and challenging truths behind scaling a company. From tough decisions to rewarding wins, this episode covers it all. Listen now!
Sep 03, 2024•22 min
Curious about the cost of working with a marketing agency? Spencer breaks down the key components—services, technology, and advertising—to help you understand where your investment goes. Want to learn more? Click play and discover the details!
Aug 27, 2024•12 min
Spencer and Dustin Elliot of BUILDXACT delve into Customer Success, highlighting common mistakes remodelers and builders make. Dustin shares best practices and simple changes that can significantly impact your customer success. Curious to learn more? Listen now!
Aug 07, 2024•36 min
Following up in sales is where the big money gets made, yet many remodelers struggle with consistency and purpose. Spencer and Ricky First dive into why effective follow-up is critical, common mistakes to avoid, key elements of a successful strategy, the ideal frequency and timing, tools for managing follow-ups, and how to handle being ghosted. Listen today!
Jul 30, 2024•35 min
Many in the residential construction business think of themselves primarily as remodelers, builders, or roofers, focusing on their craft. However, the real key to success is viewing yourself as a marketer of those services. Quality alone won't bring in customers if they don't know about your business. Marketing is the lifeblood that will help you grow, steal market share, and outpace competitors. Start prioritizing marketing to truly expand your business. Listen now!
Jul 23, 2024•14 min
Discover why the real opportunity in marketing lies in the bottom 90% of your audience, not just the top 10% who are ready to buy now. Learn about the 3% Rule, the two modes of marketing, and how building relationships early can turn your brand into a "Sticky Brand" that customers trust and call first when they're ready to buy. Tune in and transform your marketing strategy today!
Jul 16, 2024•13 min
Today we explore what to do when the market is down, including key strategies for preserving cash, marketing your business, and strengthening relationships. Despite the recent decline in remodeling demand, discover why this downturn is expected to be modest and short-lived. Listen now!
Jul 09, 2024•19 min
Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and learning, the second year gets exciting, and the third year brings more predictability. Listen now to learn how to create a sustainable and effective mar...
Jul 02, 2024•16 min
Join Spencer this week as he chats with Ricky First about the components of a successful first meeting. Discover how small changes can lead to big results. Learn the essential pre-meeting preparations, effective strategies for setting the stage, the best agenda orders, and what to avoid. Don't miss this episode – listen now!
Jun 25, 2024•38 min
Today, we dive into the Lead Matrix, a powerful tool for categorizing and nurturing leads to ensure consistent sales growth. Discover strategies for engaging warm and cold leads, whether they're ready to buy now or later, and learn how to turn seemingly unpromising leads into valuable opportunities. Don't miss out—listen now!
Jun 18, 2024•12 min
For years, there’s been a big debate around whether Google Ads or Facebook ads are better for generating remodeling leads. Today, we’re going to settle the debate! Listen now to see how these two approaches stack up against each other.
Jun 11, 2024•12 min
I want to share my experience with getting stuck in business and which two roles provided the biggest unstuck. Once I got unstuck, we started growing over 60% faster. Listen now to find out what my bottleneck was.
Jun 04, 2024•16 min
No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.
May 29, 2024•10 min
There’s a lot of marketing tactics that work. But my favorite are the channels that compound over time. Listen now and I will explain why certain marketing channels compound over time, creating lasting impact.
May 21, 2024•12 min
Builder Funnel celebrated 14 years on April 1st. Since our first full year in business, we’ve doubled every 3 years. Consistently. Here are 14 lessons and observations I’ve had after hitting 14 years in business.
May 14, 2024•34 min
In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to gain actionable strategies and perspectives from a seasoned sales professional.
May 07, 2024•47 min
Spencer sat down with Tom Reber over at Contractor Fight. Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 2!
Apr 30, 2024•45 min
Listen now as I share 3 of my favorite marketing tips and timeliness strategies learned over 14 years across dozens of markets.
Apr 23, 2024•15 min
Do you know where your real business constraint is? If you spend more time finding the right problem, you can unlock some serious growth. I’ve noticed something talking to remodelers. There’s a big issue around constraints in your business. Start listening now!
Apr 16, 2024•14 min
