Who is your ideal buyer? Are they the ones you attract to your page? How engaged are they? Do you have the appropriate conversion opportunities for TOFU, MOFU, and BOFU based on your target audience? Follow along as Spencer Powell and Danielle Russell explain how to determine who your target audience is and how to engage them. https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers
This week, Taylor reports on the escalating price of lumber, the shift to suburban home building, and why OSHA is warning the construction industry to look out for counterfeit N95 masks. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs. If you're looking ...
It's important to know what's going on in your family business. Whether it's every month, every quarter, etc., company board meetings are essential in determining what direction your family business is heading. Not sure who should be a part of your company board or how meetings should be structured? Wes and Brooks break down their advice on setting realistic business goals and who you should trust to carry them out. https://info.builderfunnel.com/builder-funnel-radio/start-your-own-company-board...
Is your Facebook branding intentional? Are you leaving the first impression worthy of $100K+ kitchen remodel when someone lands on your profile? Does your audience know how to reach you if they're ready? Tune in as Spencer Powell and Danielle Russell dive into a discussion around her top 3 profile optimization tips to drive traffic and conversion. Check out the show here: https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers
In this episode, Spencer discusses how to generate a consistent lead flow. He discusses the importance of investing money in your marketing to generate more leads, increase sales, and increase your revenue and how Builder Funnel Academy can help you achieve this. https://info.builderfunnel.com/builder-funnel-radio/process-for-generating-leads
This week, Taylor's back to cover the hottest summer housing market in recent memory, why the housing market is "on a sugar high" and other topics influencing the construction industry. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs. If you're looking f...
In most cases, you only have one chance to lose all of your money. In this week's episode, Wes and Brooks discuss the importance of managing your balance sheet. Think of your family business as a "fortress" that needs to have enough defenses to withstand unforeseeable costs and unfavorable market conditions. Listen for ways to manage lines of credit, build up your assets, foster lending relationships, and more. https://info.builderfunnel.com/builder-funnel-radio/create-your-fortress-balance-shee...
In this bonus episode, Dana Severson, head of marketing at BuildBook, discusses the challenges small to medium size building and remodeling companies may face with online marketplaces, specifically with Home Advisor and Houzz. https://info.builderfunnel.com/builder-funnel-radio/ugly-truth-home-advisor-houzz-dana-severson
In this episode, Bryan Sebring, discusses what he has learned in the past 5 years about digital marketing from building his company’s website. https://info.builderfunnel.com/builder-funnel-radio/content-marketing-for-remodelers-bryan-sebring
This week, Taylor explores how and why the price of lumber has increased so drastically, the bidding wars taking over the housing market, and what a Biden/Harris presidency could mean for the construction industry. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win bet...
This week, Taylor is joined by Builder Funnel's Director of Inbound Marketing, Danielle Russell. Taylor and Danielle discuss Builder Funnel's internship program, and how construction companies can utilize a similar program to help out those graduating amidst the global pandemic. Apply to the Internship Program: https://marketing.builderfunnel.com/apply The Construction Cut is brought to you by BuildBook: BuildBook is a 24/7 client communication platform for construction. Social-media style messa...
Close to making that next big purchase? Determining the ratio between the cash you have and cash you have to borrow can be tricky. In this episode, Wes and Brooks dive into this complex balancing act almost every family business owner experiences. Learn about how to determine your pricing strategy, risk tolerance level, loan-capital ratio, and more. https://info.builderfunnel.com/builder-funnel-radio/using-leverage-and-managing-liquidity
In this episode, Spencer dives into thinking about sales and marketing as one revenue funnel. Traditionally, there has been a battle between marketing and sales. But in reality, it is one revenue team. https://info.builderfunnel.com/builder-funnel-radio/think-about-marketing-sales
In this week's episode, Wes and Brooks break down the tips you need to know when transitioning the ownership of your family business. Listen to the full episode for advice on positioning your business for its next big step! https://info.builderfunnel.com/builder-funnel-radio/what-happens-when-your-business-outgrows-a-family-member
Luke Summerfield discusses all things website platform. He dives into how to think about your website platform, how to think about your website as a marketing tool, and explores the tradeoffs of different systems. https://info.builderfunnel.com/builder-funnel-radio/power-of-a-modern-website-luke-summerfield
This week, Taylor covers the new Lowes and HomeAdvisor partnership, the top 10 cities for construction workers, and the areas of the country that have lost the most construction jobs since the onset of the coronavirus pandemic. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their client...
Backed by decades of experience, Wes and Brooks discuss common business problems that arise and share their tips on how to solve them. These issues include poor communication between employees and family members, maintaining a work-life balance, eliminating favoritism amongst staff, and more. https://info.builderfunnel.com/builder-funnel-radio/dos-donts-family-business
In this episode, Spencer reflects on the past 100 episodes of Builder Funnel Radio. He highlights the 5 top takeaways, lessons learned from our guests, and the future of Builder Funnel Radio. https://info.builderfunnel.com/builder-funnel-radio/100-hours-of-growth
This week, Taylor covers a few positive stories that have come out of the construction industry, why home sellers have made record profits in 2020, and a new air purifier that is proven to trap and kill more than 99% of the novel coronavirus. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impre...
Are you close to making the next big decision for your business? In this week's episode, Spencer, Wes, and Brooks discuss how to effectively communicate and manage the various stakeholders within your company. https://info.builderfunnel.com/builder-funnel-radio/stakeholders-why-they-matter-0
Dustin Kaehr discusses developing your own leadership style and how to implement a strategy to improve yourself and your organization. https://info.builderfunnel.com/builder-funnel-radio/gut-check-leadership
This week, Taylor covers the cost of construction falling for the first time in a decade, how existing home prices shot up 21% in June alone, and how the new Seattle NHL and WNBA arena promises to be the world’s first zero-carbon arena when it is completed in the summer of 2021. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfu...
Listen as Wes and Brooks Powell recall their initial experience working for their family business. They discuss how business owners can nurture their children's entrepreneurial spirit & build skills for the future. info.builderfunnel.com/builder-funnel-radio/opportunities-family-business-creates
How do you make marketing that people actually like? In this episode, Spencer dives into creating marketing that educates, entertains, and adds value for the customer. https://info.builderfunnel.com/builder-funnel-radio/make-marketing-people-like
This week, Taylor covers the stability of the housing market, why prices haven't dropped, and how both the home building and remodeling industries are getting their confidence in the market back. Plus: the skyrocketing cost of lumber, construction on MLS stadiums, and more. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully s...
Wes and Brooks Powell answer a viewer question regarding implementing an ESOP within your family business. They discuss the pros and cons, other options, things to consider, and more. https://info.builderfunnel.com/builder-funnel-radio/esops
In this episode, Tom Reber of the Contractor Fight discusses steps businesses can take during difficult times to be successful. He explains how leadership is essential to success, the importance of building your brand, and how to approach and overcome common challenges. Here is how to recession-proof your business. info.builderfunnel.com/builder-funnel-radio/recession-proof-tom-reber
This week, Taylor covers construction industry employment numbers, how technology is making COVID-19 safety laws easier to manage, and why the stars of HGTV’s Windy City Rehab are getting sued, again. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs. If y...
In this episode, we continue to discuss a major project done by Brooks and Wes, a 22 unit townhome project in suburban Seattle. We talk about the initial goal, the research process, what went wrong, and more. https://info.builderfunnel.com/builder-funnel-radio/project-case-study-continued
In order to recover from COVID-19, there are important business action steps you should take to set up for recovery. In this episode, Spencer explains why you need to build an emergency fund, how to recession-proof your sales, marketing and service, and more. info.builderfunnel.com/builder-funnel-radio/business-action-steps-set-up-for-covid-19-recovery
