I know - watching the news right now can be a little scary. You are probably wondering a few things about the Coronavirus (COVID-19): What can I do to protect myself and my family? What can I do to protect my remodeling or home building business? In this special episode of Builder Funnel Radio, Spencer invites Taylor Rennick (host of The Construction Cut) and Danielle Russell (Director of Operations at Builder Funnel) to discuss how you can keep your business rolling amidst this Coronavirus pand...
Mar 13, 2020•32 min
Do you treat your website like a sales tool, like a digital model home? You should. In this episode, Leah Fellows of Blue Gypsy, Inc. gives us her best online sales tips informed by over 14 years in home builder sales. https://info.builderfunnel.com/builder-funnel-radio/internet-leads-sales
Mar 10, 2020•39 min
This week on The Construction Cut: Homebuilder stocks are up despite the market taking a tumble for a second straight week. Mortgage rates are lower than ever, and a shortage of N95 masks is hurting the industry. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Mar 09, 2020•10 min
How could podcasting benefit your remodeling or home builder business? In this episode, Spencer goes through his experience with podcasting and gives tips on how contractors can use the format to their advantage to take their business to the next level. https://info.builderfunnel.com/builder-funnel-radio/should-builders-remodelers-podcasting-marketing
Mar 03, 2020•24 min
This week on The Construction Cut: The DOW crashed for four straight days last week- what economists are saying about the Coronavirus’s impact on the economy. Plus, new home sales have soared to their highest since 2007, and the best places in the US for home improvement and home investment. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Mar 02, 2020•11 min
How do you build your dream team? And how do you maintain it once you get there? In this episode, Vicki Suiter, owner of Suiter Business Builders in Novato, CA, guides us through the process of building a dream team by focusing on what truly motivates your employees and being clear about what defines success for your team from the get-go. https://info.builderfunnel.com/builder-funnel-radio/build-your-dream-team
Feb 25, 2020•43 min
Cost and availability of labor continue to plague the construction industry- while building permits are on the rise. Plus, could mortgage rates go even lower in 2020? Six headlines that could have an impact. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30 Resources, Full Episode Transcript, and more: http://bit.ly/2HN727J
Feb 24, 2020•11 min
How do you create a positive work environment? Spencer gives a rundown on how he started his builder Funnel with a focus on the team and core values in order to grow Builder Funnel's culture from the ground up. https://info.builderfunnel.com/builder-funnel-radio/tips-positive-work-environment
Feb 18, 2020•25 min
Housing affordability, lack of available inventory, and the re-introduction of risky mortgages have some builders worried. Plus, the household debt bubble reaches 14 trillion dollars, and how the Coronavirus may put a dent in the luxury housing market. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30 Resources, Full Episode Transcript, and more: http://bit.ly/38yAhqs
Feb 17, 2020•12 min
Vertical integration. The term itself is daunting, but the results are lucrative. In this episode, Pierrette Tierney, VP of Business Development at Magleby Construction, lifts the veil and gives the lowdown on how you can make vertical integration work for your company. https://info.builderfunnel.com/builder-funnel-radio/magleby-construction-vertical-integration
Feb 11, 2020•36 min
The US added 225,000 jobs in January- 44,000 of them were construction-related. Plus, Home Depot pledges $500,000 to skilled trade programs for high-school students. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Feb 10, 2020•8 min
Do I really need a website to generate leads? How do I deal with negative or fake reviews? Do I need marketing when business is good? These are questions the Builder Funnel team is asked all the time. Spencer breaks it all down on this week's episode of Builder Funnel Radio. https://info.builderfunnel.com/builder-funnel-radio/faqs-auto-posting-website-reviews
Feb 04, 2020•14 min
It's a good time to be a home builder. Taylor breaks down why the economy is improving, homeownership is going up, and more women are buying homes than ever before. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Feb 03, 2020•10 min
Accountant Nicole Landau gives tips on how to avoid construction fraud, how to plan your budget, and provides some excellent free resources to help you audit your own business for signs of fraud. https://info.builderfunnel.com/builder-funnel-radio/prevent-construction-fraud
Jan 28, 2020•30 min
Taylor breaks down the latest developments in the housing market, why the market can't keep up with demand, and more. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Jan 27, 2020•10 min
If you're using social media to elevate your contractor business, you're already a little ahead of the game. But are you just using it to generate leads? Because social media can do so much more than that. https://info.builderfunnel.com/builder-funnel-radio/social-media-branding
Jan 21, 2020•19 min
Taylor breaks down the latest on the trade war between the US and China, why low mortgage rates are boosting the economy, the best remodeling project for ROI in 2020, and more. Subscribe to The Construction Cut Newsletter: http://bit.ly/38iPn30
Jan 20, 2020•11 min
Launching 1/20/20: the latest podcast from Builder Funnel Radio. Join your host Taylor Rennick for everything you need to know about the construction world in 15 minutes or less, every Monday morning on Builder Funnel Radio.
Jan 15, 2020•3 min
This week, Spencer is joined by Mike Foti, a construction blogger extraordinaire. We know writing and editing blogs is not everyone's idea of fun. But increasing traffic to your website is fun, and so is building trust with leads before you even speak with them. When you're a home builder or remodeler, educating your audience is what blogging is all about. Learn more about blogging and Mike's work here: https://info.builderfunnel.com/builder-funnel-radio/edutaining-leads-through-blogs
Jan 14, 2020•45 min
Spencer is a big believer in continuous growth, whether in your business or your personal life. As such, he reads dozens of books every year, which puts him in an excellent position to recommend a few of his favorites for you to read in 2020. Check out the full list here: https://info.builderfunnel.com/builder-funnel-radio/2020-book-recommendations
Jan 07, 2020•31 min
There is often an antagonistic relationship between architects and builders. Even though historically speaking, the architect was always a builder too. According to our guest David Supple, the schism between designer and builder is a recent one, and the confusion surrounding the two has harmed both the industry and client satisfaction. For more resources: https://info.builderfunnel.com/builder-funnel-radio/history-design-build
Dec 31, 2019•37 min
We asked 102 professionals in both home building and remodeling what their marketing plan looks like for 2020. this information is vital for understanding the industry around you and how you stack up to your peers. Download these FREE reports for the inside scoop on what the other guys are doing, and to improve your marketing efforts in 2020. Subscribe and check out our full report here: https://info.builderfunnel.com/builder-funnel-radio/state-marketing-construction
Dec 24, 2019•16 min
Daniel Allen is the co-founder of Trademutt, an Australian clothing company dedicated to making colorful, zany work shirts that start meaningful conversations about men's health and suicide prevention — particularly in the construction industry. Five percent of all Trademutt's profits help fund a discreet, free text-based service that connects those seeking help with psychologists 24/7, called This Is a Conversation Starter. Check out our show notes to subscribe and for helpful resources: https:...
Dec 17, 2019•34 min
-- Why Should Home Builders and Remodelers Use Analytics Tools? -- Why use analytics tools? The short answer is, to see the ROI on your marketing methods. But there is so much more to it than that. Spencer is joined by Taylor Rennick, Client Success Manager and Inbound Marketing Strategist at Builder funnel, to discuss analytical tools and how they help your company strategy. Topics covered: a deep dive into the importance of analytical tools, which tools to use (including several free options),...
Dec 10, 2019•21 min
According to Patrick Camuso, CPA, if you're just now getting to your 2019 tax return, your window of opportunity to plan is already over. Tax returns are historical; all it is is looking back at the year passed. But proper tax planning is proactive and is done before the tax year even begins. Returns are about the past. Planning is about the future. In this episode, Patrick gives us insight into the world of a CPA, so you can begin considering a plan for 2020's tax plan (and write-offs) right no...
Dec 03, 2019•44 min
Maybe your sales funnel is overflowing right now — that's great. But maybe you're thinking about an upcoming recession. Your funnel might not be so hot then. But there are ways to prep for your future sales funnel, and it involves thinking about the way you are handling your leads right now.
Nov 26, 2019•13 min
Can community events boost new home sales? The answer is a resounding yes. On this week's episode, Spencer is joined by Sarah Titus and Marissa Roden, the marketing team at Eastbrook Homes in West Michigan. Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peeks, educational seminars, grand opening parties, summer picnics, and a big annual celebration — all free events, often involving non-...
Nov 19, 2019•1 hr 7 min
Taylor Rennick joins Spencer on Builder Funnel Radio this week to discuss tariffs and their disproportionate effect on the construction industry. At first glance, tariffs seem like they should be outside the scope of worries for home builders and their marketers. But recent events have shown us otherwise. A trade war with China is in full force right now, and as a result, many of the imported materials home builders and remodelers need, such as wood and metals, have become exceeding costly.
Nov 12, 2019•17 min
In this episode, Spencer hosts David Gerstel. David is a seasoned vet in the construction industry. A published author and the head of several successful companies, David shares how to put systems in place so you can build a rock-solid estimate system (that you can charge for). Plus, how to drastically reduce your overhead and different ways to maximize profit.
Nov 05, 2019•52 min
Why is it important to have good images? Surprisingly few companies consider photo and video to be a worthwhile investment. We are here to tell you that it is. In this episode, Spencer discusses the importance of professional photography (and videography) in the business of building and remodeling homes, and the leverage it could give smaller companies over the big guys in the age of the internet.
Oct 29, 2019•14 min
