Join me in this episode where we dive into innovative ways to promote your salon without relying on discounts. I share insights on why leaning into your expertise can attract customers willing to pay more and travel further for your high-level services. Discover practical strategies to enhance your offerings by adding real value without increasing costs, enabling you to fill those challenging white spaces in your schedule. I also discuss the importance of effectively managing your salon's reputa...
Dec 10, 2024•14 min
In this episode of "Build Your Salon," I delve deep into the crucial topic of cash flow management, a key factor in the success of any salon business. Join me as I share my top five tips to ensure your salon not only survives but thrives. From practical budgeting strategies to understanding the importance of forecasting, I’ll guide you in making friends with the numbers and optimising your financial health. We’ll discuss how to effectively manage spending, the significance of tracking your incom...
Dec 03, 2024•14 min
In this episode of Build Your Salon, I delve into a crucial topic: how to keep our salon teams motivated and performing at their best. As your host, Phil Jackson, I share insights from my extensive experience in the industry, addressing the challenges faced by employers in keeping their teams engaged and productive. We discuss the importance of effective communication and the need for regular one-on-one meetings—moving beyond the traditional appraisal systems to foster a culture of ongoing dialo...
Nov 26, 2024•14 min
In this episode of "Build Your Salon," I delve into the crucial strategies for boosting your salon's business during the festive season. Join me as I share effective marketing ideas that are timely and actionable, perfect for implementing in December. Whether you’re looking to create enticing service bundles, organise festive events, or make the most of gift card promotions, I’ve got you covered with unique approaches to invigorate your salon’s presence this Christmas. We’ll explore how to creat...
Nov 19, 2024•13 min
In this episode of "Build Your Salon," I delve into the challenging yet vital topic of managing difficult employees. Using my extensive experience, I share practical strategies and insights that will empower salon owners to take control of their business dynamics. We explore the detrimental effects a negative attitude can have on team morale and business growth. I emphasise the importance of open communication, setting clear expectations, and knowing when to make tough decisions. Whether you’re ...
Nov 12, 2024•13 min
In this episode of the Build Your Salon Podcast, I delve into the crucial topic of budgeting for salon owners. With the excitement of the festive season approaching and the recent Autumn Budget announcements in the UK, it’s essential to focus on how we can reduce expenses without compromising on the quality of our services. I share practical strategies to trim costs, discuss effective marketing techniques, and highlight the importance of evaluating our supplies and training expenses. Join me as ...
Nov 05, 2024•16 min
In this episode of Build Your Salon, I dive into your burning questions in my monthly Q&A session. Join me as I share insights on motivating your team to sell retail, the intricacies of setting a salon membership model without resorting to discounts, and tackling recruitment challenges. We discuss the importance of aligning your product offerings with your salon's brand and explore the potential of exciting pricing strategies. Whether you're struggling with retail sales or looking to enhance...
Oct 29, 2024•19 min
Join me, Phil Jackson, your steadfast ally in the world of salon management, as I delve into the essentials of effectively running your salon business in this episode of "Build Your Salon." Drawing from years of experience, I’m sharing my top five tips that will help you streamline your operations, enhance customer experience, and ultimately grow your salon. I’ll explore the importance of salon software systems, effective training, and leveraging social media to deepen connections with clients. ...
Oct 22, 2024•19 min
In this episode, I delve into the challenges salon owners face in maintaining balance amidst the chaos of daily operations. Drawing upon feedback from my listeners, I share practical tips for regaining control, focusing on the importance of systems and processes. You’ll discover how implementing clear procedures can elevate professionalism and streamline operations, just as I did in my own salon when tackling the complexities of wedding bookings. We’ll explore the significance of managing expect...
Oct 15, 2024•11 min
Join me as I dive into the crucial topic of team meetings and how they can make or break your salon's success. Through my own experiences, including some rather tumultuous early team meetings, I share practical tips on how to turn these gatherings into powerful tools for communication and motivation. Discover how to create an agenda that fosters engagement, encourages creativity, and keeps your team aligned with your vision. Whether you’re looking to enhance participation, squash gossip, or simp...
Oct 08, 2024•12 min
In this episode, I dive into the importance of crafting an exceptional customer journey within the hair and beauty industry. As more businesses compete for client loyalty, it’s crucial to understand how to make the salon experience enjoyable, memorable, and uniquely tailored to each customer. I share my top four tips on personalisation, enhancing consultations, and maintaining customer contact throughout their journey. Learn how to create a welcoming and calming salon ambiance that keeps clients...
Oct 01, 2024•12 min
As we gear up for Q4 with Halloween, Black Friday, Christmas, and New Year just around the corner, it’s the perfect time to maximise your salon’s productivity and profitability. In this episode, I’ll share practical tips and strategies to help you on your way to salon success. First, we tackle the feeling of overwhelm that often accompanies salon ownership. Listen in as I respond to Graham's question, offering essential productivity tips like the art of saying no, timely decision-making, and the...
Sep 24, 2024•22 min
In this episode I reveal the secrets to setting successful salon prices that can make or break your business. We'll delve into why competing on price alone is a losing strategy and how to create a unique client experience that justifies higher prices. I'll share practical advice on basing your pricing on a realistic assessment of your recent expenses rather than overly detailed cost exercises. Plus, I'm excited to unveil our profitability cheat sheet—a powerhouse tool distilled from three episod...
Sep 17, 2024•13 min
Hello, salon friends! Have you ever wondered how to secure a steady revenue stream for your salon, even during the most unpredictable times? In this episode, I'll share my personal journey of pioneering salon memberships since 2014 and how this strategy has evolved into a lifeline for many, especially post-pandemic. We’ll explore why relying on traditional revenue patterns, such as the Christmas season, has become a risky gamble. Instead, I'll reveal how salon memberships can offer financial sta...
Sep 10, 2024•10 min
Feeling the pinch of lost clients and stagnant growth? Join me, Phil Jackson, as we uncover essential tactics for keeping your business competitive, from leveraging online booking systems to efficiently manage price adjustments to enforcing stricter booking fees and deposits that protect your bottom line. Together, we'll ensure your salon remains resilient and profitable in an ever-changing marketplace. We'll delve into the art of winning back lost clients with irresistible discounts and the pow...
Sep 03, 2024•15 min
In this episode, we unlock the secrets to cultivating unwavering customer loyalty in your salon business. Join me as I share tried-and-true strategies that will not only keep your clients coming back but also forge deeper, more meaningful connections with them. Discover the power of regularly updating your ideal customer avatar and how this can elevate your service standards. We'll delve into the significance of standardising systems and consistently enhancing the client experience to stay excep...
Aug 27, 2024•12 min
Can you really strike the perfect work-life balance as a salon owner? Join me, Phil Jackson, as I delve into the intricate juggling act of maintaining harmony between professional demands and personal well-being. In this episode, I share actionable insights on setting boundaries and managing client expectations without compromising your energy or alignment. Discover how to price your services smartly to include time for essential business administration, ensuring you avoid burnout. Plus, I offer...
Aug 20, 2024•22 min
Hello, hello, hello, my salon friends! How on earth are you? Achingly well, I hope. Phil Jackson, your Queen of Salons, here with another dose of Wise Owl wisdom in this episode of the Build Your Salon podcast. Today, we're diving into how you can maximise your salon's social media presence without the dreaded burnout. Social media has become a vital marketing pillar for salon businesses, but it can be overwhelming. Fear not! I'm here to share my top five actionable tips for attracting new clien...
Aug 13, 2024•11 min
Hello, my salon friends! Phil Jackson here, your Queen of Salons, welcoming you to another insightful episode of "Build Your Salon." In this episode, we're diving into the essential topic of why relying solely on social media for your salon's marketing can be a risky strategy. Join me as I reveal the secrets to diversifying your marketing approach to ensure long-term success. We'll discuss the immense value of having a robust website, the SEO magic of blogging, and the enduring power of email ma...
Aug 06, 2024•13 min
Transform Your Salon: Focus on Profitability, Not Revenue Hello, my salon friends! Phil Jackson here, your Queen of Salons, ready to transform the way you think about your business. In this episode, I’m diving deep into why chasing higher revenue might actually be steering your salon off course. Instead, I'll show you how focusing on profitability is the true path to sustainable growth and fulfilment. Join me as I uncover five critical reasons to shift your focus from revenue to profit. We’ll ex...
Jul 30, 2024•11 min
Hello, salon friends! It’s Phil Jackson, your queen of salons, coming in your eyes and ears with another episode of the Build Your Salon podcast. This week, we’re diving deep into the world of salon retail and how you can skyrocket your profits with my expert advice and actionable tips. In this episode, I’ll be sharing my personal experiences and professional insights on tackling common retail challenges in your salon. From motivating your team to compete with online marketplaces, to navigating ...
Jul 23, 2024•17 min
Welcome to another exciting episode of Build Your Salon! I'm Phil Jackson, your queen of salons, and today we’re diving into the art of unlocking salon success by setting clear, achievable goals and reigniting your passion for the business. In this episode, we'll explore how to align your salon's business objectives with your personal life aspirations, ensuring you achieve both professional triumph and personal fulfilment. Join me as we break down financial goals into actionable targets, such as...
Jul 16, 2024•8 min
Hello, salon friends! It's Phil Jackson, your queen of salons, back with another dose of wise owl wisdom. In this episode, we’re diving deep into innovative marketing strategies that go beyond the crowded world of social media. If you’ve been feeling stuck or uninspired with your current marketing efforts, this episode is for you! Relive the excitement of opening your salon with my "new salon crazy" approach, designed to inject fresh creativity into your strategies. Tune in and get ready to tran...
Jul 14, 2024•11 min
Welcome to another insightful episode of "Build Your Salon"! I'm thrilled to share with you some groundbreaking ideas that could revolutionise the way we run our salons. In this episode, we dive into the concept of a universal skin test for all hair and beauty services. Imagine the simplicity and efficiency of having one standardised test that could be used across the entire industry. It would not only reduce bureaucratic hassles but also enhance the customer experience and potentially boost our...
Jun 25, 2024•11 min
Welcome to another exciting episode of the Build Your Salon podcast. I'm thrilled to share some valuable insights with you on transforming first-time salon visitors into loyal clients. In this episode we'll explore how to boost client loyalty and achieve significant business growth. We kick things off by discussing the importance of goal setting and revisiting both business and personal goals to stay on track throughout the year. By breaking down large objectives into manageable weekly, monthly,...
Jun 18, 2024•15 min
In this enlightening episode of the podcast, I had the absolute pleasure of delving into the intricacies of salon pricing and the empowerment of freelancers with the exceptional Ruth Lundstrom. With over twenty years of hands-on experience in the beauty industry and as the pioneering mind behind the Freelance Suite, Ruth offered a treasure trove of knowledge that is sure to transform any salon business. Our conversation journeyed from Ruth's formative years as an apprentice to her challenging ye...
Jun 11, 2024•41 min
Hello, my salon friends! It's Phil Jackson here, your go-to Queen of Salons, bringing you another episode packed with pearls of wisdom on 'Build Your Salon'. This time, I have a question from the marvellous Roz Ingleby, director of Pamper Me Beauty in Clifton, Bristol. I dive into the world of salon success, discussing how to turn the summer breeze of seasonal walk-ins into the year-round warmth of loyal clientele. In this episode, I tackle the art of capitalising on your salon's prime location ...
Jun 04, 2024•12 min
In this compelling episode of the podcast, I had the distinct honour of welcoming Liz McKeon, an esteemed salon business expert and founder of the International Salon Business School. We delved into a subject that resonates deeply with me – the critical role salon professionals can play in recognising and responding to domestic abuse. Liz shared her personal journey, which transitioned from retail and salon ownership to a more transformative role where she now empowers salon workers. She introdu...
May 28, 2024•30 min
Join me, Phil Jackson, as I guide you through another enlightening episode of our Build Your Salon podcast, where this time we're tackling the tricky topic of discounting within the salon industry. Have you ever considered the real impact of those seemingly harmless discounts on your profits? It's a common strategy, but one that could be silently eroding your earnings. In this episode, I delve into how slashing prices, even by just 10%, can have a significant and sobering effect on a salon with ...
May 21, 2024•9 min
In this insightful episode of the Build Your Salon podcast, I, Phil Jackson, your guide to salon profitability, take you beyond the allure of the latest equipment and revenue numbers to explore what truly constitutes profit in the salon industry. We delve into the hidden costs of salon investments and how to make choices that don't just inflate your turnover but actually boost your bottom line. Join me as we examine the misleading promises of equipment manufacturers and the importance of underst...
May 14, 2024•9 min
