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Build With Rob

Rob Dyrdekdyrdekmachine.com
Build With Rob is a show about building amazing companies while building an amazing life. Whether you’re a seasoned or aspiring entrepreneur, climbing the corporate ladder, or seeking to live an optimized, balanced life, Rob Dyrdek’s advice will help propel you toward your goals. Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic to manufacture amazing through a process called The Machine Method. In each episode, Rob provides mentorship to entrepreneurs looking to grow their companies and achieve the best version of themselves. With each guest laying out their visions for life and business and following up with questions for each, Rob gives actionable advice in his two greatest areas of mastery: building businesses and deep life optimization. On occasion, Rob sits down with his portfolio partners to discuss how the company was created, how the partnership took shape, and share valuable lessons they have learned along the way. It’s all about being the best version of yourself, doing the things that give you energy every day, minimizing those that take energy from you, and creating harmony to live an extraordinary life. Rob is here to help you achieve that dream. Listen to Build With Rob on Apple, Spotify, and most podcast platforms. To be a guest on the show and talk to Rob about your life and business visions, go to dyrdekmachine.com/guest and submit a video.

Episodes

64: How to design your rhythm of existence

You’ve heard Rob talk about his “rhythm of existence” on this show and others for years. It is the construct by which he organizes, documents, and gains crucial insights to live his very best life. People often ask him to share his system, and he does, but most find it initially overwhelming due to its complexity. But in this episode, Rob breaks it all down and talks about how you can start managing your time, energy and capacity to remain balanced and reach your goals. Starting with simply cont...

Aug 22, 202225 minSeason 1Ep. 64

63: A Happy Life Starts the Moment You Design It

Happiness is not binary. You are not always happy or unhappy, it’s a sliding scale with plenty of facets. But overall happiness can be achieved through the balanced pursuit of life goals. The first step is understanding yourself and what makes you happy. What gives you energy and what takes energy away? Through this process, you can get clarity on what you want to pursue in various aspects of your life, be it work, relationships, health, wealth, education, or anything else. With that clarity, yo...

Aug 15, 202225 minSeason 1Ep. 63

62: When to Pivot in Life

We set goals and work hard to achieve them every day, so it’s no wonder we become attached to both our goals and the processes by which we work toward them. But the world around us is chaotic and ever-changing, so there is no way to continue to navigate the obstacles and challenges in your path without being highly adaptive. This is true of any goal in business or in life, and the same commitment to recognizing when a pivot is necessary applies. As you pursue any goal, the world changes, and you...

Aug 08, 202233 minSeason 1Ep. 62

61: The 5 Phases of Achieving Success

Success is broad, and everyone’s definition of it is very personal to them. There are infinite ways to define success, but Rob contends that every version of success, no matter what it is or who is going through it, follows a similar pathway. That pathway is something he has termed “The Cycle of Success,” which he breaks down into five key phases that are broadly applicable. The most important piece of the Cycle is to be aware in advance that when things are at their most challenging, that is in...

Aug 01, 202226 minSeason 1Ep. 61

60: More Success in Less Time with a Quantum Leap

In this episode, Rob talks about his time spent with author Price Pritchett, who wrote the seminal book on accelerating success, The Quantum Leap Strategy (link below). Inspired by his wife to attend a seminar together, he got to know Price, and even began working on a book with him. Rob explains what he learned from the man, how it informed his philosophy, and why their collaboration never saw the light of day. Rob discusses how in his own life, television created a quantum leap toward his busi...

Jul 25, 202226 minSeason 1Ep. 60

59: Why entrepreneurs need mentors to succeed

You don’t know what you don’t know until it’s staring you in the face and you have to learn it fast. But forming mentor-mentee relationships with other more experienced entrepreneurs whose journeys you are hoping to one day emulate is an important way to fill in your blind spots with deep, battle tested knowledge and wisdom. In addition to the guests on the show and emerging entrepreneurs he meets along the way, Rob also mentors someone a little closer to home: his 5-year-old son. Rob’s son is a...

Jul 18, 202231 minSeason 1Ep. 59

58: The power of forever

Imagine if everything you did you committed to day after day until the end of your life. The result would be an incredible level of clarity, knowledge, wisdom, and optimization. A profession or skill you pursue, practice and hone every day throughout your lifetime. The way you treat your partner. Your health and wellness. Your lifestyle, where you live, and finding harmonious balance throughout your life. Committing to these things over a long period of time eventually leads to mastery. In this ...

Jul 11, 202225 minSeason 1Ep. 58

57: How to eliminate your negative thoughts

Even an extremely positive person like Rob is susceptible to negative thoughts creeping in. So, a while back, he began to focus more on identifying when such a thought entered his consciousness. He did not allow them to take hold of his emotions, but rather began to ask why. Began to evaluate the possible reasons for having each thought. The conclusion he eventually reached was that he was more prone to negative thinking when he was feeling overwhelmed. By using the core functions of the Machine...

Jul 05, 202223 minSeason 1Ep. 57

56: You are never too young to start a company

Entrepreneurialism has no age. Whether you’re 10 or 18 or 75, it’s never too early or late to start a company. Whether your first venture is successful or not, you will learn so much that your next shot will have an even higher chance of making it. Rob started his first company when he was 18 years old, Orion trucks. He went out and signed the biggest skateboarders in the world to be a part of his company. And yet, he made very little money. Why? Inexperience. He allowed himself to be taken adva...

Jun 27, 202227 minSeason 1Ep. 56

55: Does your skill set match your business?

We all have ideas for businesses, but few are qualified to build and run any company they can dream up. In order to set a new company, and yourself, up for ultimate success, you need to assess your prior experience, knowledge, and skills to ensure they map to the type of company you plan to launch. Failure to do so can be a huge mistake, and push you and the business quickly into perilous territory. We also have a couple of special guests on this episode. First, Andrew Glazier of Defy Ventures j...

Jun 21, 202247 minSeason 1Ep. 55

54: Simplifying your product’s value proposition

You think you know how to pitch the end user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into market. That’s when the real work begins. The consumer reaction may not be exactly what you has hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a large...

Jun 13, 202230 minSeason 1Ep. 54

53: Building wealth to buy back time

In this episode, Rob shares his philosophy on generating wealth to buy back time. He believes that the key is to truly understand your time and the value of it. The second piece of that equation is, of course, generating the wealth necessary to buy your time back. And finally, it’s realizing exactly where you can spend that money in order to exchange it for time. What does this all mean? How can you actually buy time? Rob takes a solo deep dive to share with you his process for building wealth, ...

Jun 06, 202224 minSeason 1Ep. 53

52: Applying the Machine Mindset to automate every aspect of your life

Optimizing and automating the systems of your life and business can seem daunting or rigid at first glance, but the secret is remaining highly adaptive. Locking in the processes that manage your life is a crucial first step, but being conscious of the fact that life happens, chaos is unavoidable, and you must be able to be flexible within your systems in order for them to continue to function. In this episode, Rob takes a deep dive on his tried and true systems that make up the Machine Mindset. ...

May 31, 202224 minSeason 1Ep. 52

51: A balanced mind creates a balanced life

Even if you’re doing everything right externally – waking up early, meditating, eating right, mastering your time and energy – if your mind is being pulled in a million different directions, your life will never be balanced. You ultimately need a balanced mind in order to have quality energy to pursue the things you want in life. An unbalanced mind makes you reactionary, and you lose control of your life. Balance your mind, balance your life. Our guest, Clint Norris, has been a staple of Minneap...

May 23, 202235 minSeason 1Ep. 51

50: Gamify your discipline for optimal results

Using will power alone to achieve discipline is not sustainable. It becomes a constant battle, sucking energy from you, and is always an uphill battle. Even Rob didn’t understand the power of gamification before he started meticulously tracking his basic discipline statistics. It was only then that the data gave him energy. He could watch his progress and felt a sense of pride when he hit his goals. That reinforced his desire to win against himself, motivated him to keep going and continue to im...

May 16, 202235 minSeason 1Ep. 50

49: Build your business in a way that brings you JOY

Of course, there are times we all must grind, sacrifice sleep and balance to get crucial things done. But that is not the lifestyle you are trying to achieve as an entrepreneur because it is simply not sustainable. The goal of any entrepreneur should be to hire with intention and build and grow it in a way that increases output by designing, automating and optimizing systems. Ultimately, you should be doing less grinding as your business grows and matures in this way, not more. There’s a lot of ...

May 09, 202224 minSeason 1Ep. 49

48: Harmony over Hustle

There is no substitute for hard work. It is the cornerstone of building success, and that will never change. However, by harmoniously integrating all aspects of your life and building them simultaneously toward success, you can achieve more with the effort you put in. We all have tendencies that create friction and disrupt harmony, such as pushing too hard, not eating right or not getting enough rest. By looking at your life as an integrated system that requires harmony to expand and evolve, you...

May 02, 202236 minSeason 1Ep. 48

47: Learning, Growing, Evolving & Mastering are the Cornerstones of Success

Rob is a life-long learner. Even at his level, he is constantly searching for more information, better philosophies, bits of wisdom that can unlock further potential and a greater understanding of the world. Like you, he reads (and listens to) books, consumes podcasts, subscribes to every entrepreneur blog and social account, constantly absorbing points of view from smart and successful people. It’s one thing to consume and be inspired by those we hope to emulate, but it is the distilling of the...

Apr 25, 202227 minSeason 1Ep. 47

46: Building the Skill of Vision

Your life is a blank canvas when it begins. While many circumstances are beyond your control, there is still so much you can craft and mold to your will. But in order to create anything, an amazing painting or an amazing life, you must first have a vision for it. And vision is not necessarily a natural process for everyone, but everyone has the ability to look out into the future, understand what they desire, and put a plan together to get there. It requires the determination to develop that ski...

Apr 18, 202235 minSeason 1Ep. 46

45: The quality of your success matters

Rob is here to tell you that financial success is a huge win, but there’s a lot you can do while building it to ensure that your success is of a high quality. If you’re only chasing the dream, you can get caught in the trap of losing your balance to achieve a goal. When working your way toward the success you ultimately want to create, take all aspects of your life into account. Your time, your energy, your health, and every other thing that gives you purpose and fulfillment. Design your work li...

Apr 11, 20221 hr 4 minSeason 1Ep. 45

44: The benefits of waking up 1 hour earlier every day

Rob uses it to get organized, be more productive, feel more balanced, and make more money. He started by waking up an hour earlier at 5am every day and understood he got essentially an entire extra work day every week. That equates to 48 extra (7-hour) work days per year. Then he realized that if he got up 2 hours earlier every day, that additional time doubled. That’s almost 3 months of additional productivity per year. A full quarter! Imagine how much you could get done with that much extra ti...

Apr 04, 202258 minSeason 1Ep. 44

43: Every single thing you do matters

When we make a big decision, we typically contemplate how the outcome will affect everything else in our life. But it’s the small decisions we don’t put as much emphasis on that end up having an outsized effect. This is due to the compounding nature of small decisions on your health, mindset, emotional state, and energy. One small decision influences the next small decision, rippling out over time and contributing either positively or negatively to your life. In this episode, Bryan Guadagno, the...

Mar 28, 202255 minSeason 1Ep. 43

42: Manifesting what you want in the right way

True manifestation is not sitting around thinking about the things that you want in life and wishing or hoping they come true. It is figuring out in as much detail as possible not only what the things are, but what they look like and feel like. Focusing on those details and allowing your mind and body to be transported forward to a time when these fantasies are reality. According to Rob, who practices an extreme version of manifestation, your body cannot tell the difference between that which yo...

Mar 21, 20221 hr 8 minSeason 1Ep. 42

41: Achieve perpetual success by systematically fusing art, science and magic

Rob’s formula for achieving perpetual success: systematically fusing art, science and magic. A great tagline, yes, but what does it really mean? Well, think of art as starting with you, the creator. The creator of your life, the creator of your business, the creator of every moment of your day. Science is then the ways in which you organize your creations, building systems of living and systems of operating professionally. Finally, the magic comes when art and science are working in harmony. Uns...

Mar 14, 20221 hr 1 minSeason 1Ep. 41

40: Master time to create the ultimate balance

The most precious resource on earth is time. It is fleeting, nonrenewable, and depleting at an ever accelerating rate. You have two choices: One, hold on tight and go where it leads you, or two, master it. Take control of it. Increase your time efficacy within every hour of your day. Work to truly understand it, and how much you can actually accomplish. Look at time not as a whole, but in smaller, manageable blocks. Then work within each of those blocks to continuously improve your output. It so...

Mar 07, 202248 minSeason 1Ep. 40

39: Everything in life can be made better and better, but not perfect

Don’t strive for perfection. Strive for continued optimization over time. Anything in work or life falls into the category of things that can be made continually better. The first step is doing enough reps at something that it becomes almost second nature. Then finding ways to automate that thing where it takes less effort. Only then can you look for ways to make it more efficient, more optimized, so it takes even less time and effort. If you repeat this process over and over with every element ...

Feb 28, 20221 hr 1 minSeason 1Ep. 39

38: Evolution is the key to success. Reflection is the key to evolution.

No matter what your experiences are in business and in life, there are lessons to be learned. From pain and failure, learnings can arise and inform future actions and thinking. From positive outcomes, learnings can be identified and applied to other parts of your existence. So, no matter your type of experience, positive, negative or neutral, reflecting on the reasons for each particular outcome will lead you to evolve over time. And with evolution, becoming a better and better version of yourse...

Feb 21, 202249 minSeason 1Ep. 38

37: Designing and integrating your life and business visions to find true success

Your ideal life vision should be in lockstep with your business vision. They should be designed together, integrated, and grown together until you are successful on all fronts simultaneously, not just at work. As an entrepreneur, the path is clear: create a product that doesn’t exist (vision), put together a plan, and execute the plan to grow the business. Most people don’t necessarily think of their life this way, with happiness, fulfillment and balance being products of a well thought out plan...

Feb 14, 202258 minSeason 1Ep. 37

36: Adaptogenic beauty brand Deon Libra reduces stress from the inside out

From tragedy can come opportunity. When Devin’s father passed from a stress induced heart attack, she found herself anxiety ridden and unable to sleep properly for years. In coping with her loss, she began experimenting with adaptogens to calm her own body and mind. Creating body butters and teas from home, she discovered a new approach to beauty from the inside out. Frustrated that Black customers seem to be an afterthought in the beauty market, she set out to create Deon Libra, a brand that ca...

Feb 07, 202247 minSeason 1Ep. 36

35: The process of learning, evolving and growing in any new endeavor

In business or in life, when you step out of your comfort zone to try something new, it is always harder in the beginning. You lack practice, you lack clarity, you lack experience. As time goes on, with dedication to creating a process and evolving it over time, you will get better and better at that thing until it’s easy. Rob shares his experience in creating his MTV show Ridiculousness , which was difficult and time consuming at first. He details how he committed to making it easier, faster an...

Jan 31, 202259 minSeason 1Ep. 35