Episode 96: Driving Leads and Sales Through Conversion Optimization, with Justin Christianson.

Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.  

What you’ll learn about in this episode:

• How Conversion Fanatics was born
• Why you have to track and learn why people do what they do
• The basics of conversions
• Big mistakes people make when attempting to get people to convert
• How to start testing for conversions
• How to get your clients to actually do case studies
• Some of the most surprising things Justin has learned from conversion testing
• What makes an employee good for conversion work
• Why split (A/B) testing and conversion optimization are two very different things
• Why you must approach working with other agencies for a client with no ego
• VR and video: why these two technologies are only going to grow in the future
• How Justin stays on the cutting edge
• How to pick the clients that are right for your agency

Ways to contact Justin Christianson:

• Website: conversionfanatics.com
• Book: "Conversion Fanatic"
• Podcast: blog.conversionfanatics.com/podcast

Resources:

• Meclabs Institute
• Conversion XL

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!