Episode 16: Chemistry is Key in New Business, with Bob Sanders.

Bob Sanders is a powerhouse in the marketing industry. He has previously worked with Agency Management Group, a firm that specialized in the operations, finance, and technology consultations for multinational agencies around the world. Since then, he has become the leader of Sanders Consulting Group, a leading consulting firm specializing in helping agencies implement best practices faster and more effectively. 

What you’ll learn about in this episode:

• How agencies can manipulate chemistry to their advantage
• The four quadrants people fall into and why this is an important thing to be able to assess when pitching new business
• Why you should never stop generating new business
• What agencies can do to get better at closing sales
• Strategies that work with big and small accounts
• Why spec creative isn’t something to be feared
• How to play on the misperception that agencies live exciting lives
• Why you need to alter your pitch based on who you’re pitching to
• How to be persistent to the point where potential clients are always thinking about you
• What your agency needs to do today to get on the right track in terms of new business

Ways to contact Bob Sanders:

• Website: www.sandersconsulting.com
• Twitter: @newbusinesshawk
• Email: [email protected]

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!