EP 349: Attracting and retaining the best employees with Heenle Turner

The market right now for attracting and retaining the best employees is insane. It feels like only three people on the planet are looking for work, and they all want $3 million, plus a signing bonus. Owners are in panic mode when they think about attracting and retaining the best employees. They’re struggling to find good candidates. Or, by the time they get a candidate through their 12-step process, they miss out because they accepted a different position.

So how in this environment should we be hiring? What should the process look like?

I invited Heenle Turner to join me for this episode of Build a Better Agency because she holds the golden ticket to your agency having a great rest of 2022.

She believes that not only should we all have a 5-star employee, but that we should have ALL 4- and 5-star employees in our agencies. She believes that this is absolutely possible and critical to our success.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What does a 5-star employee look like, and why Heenle believes you can have an agency full of them
• How you can level up your employees, especially in this market when it’s hard to find anyone to take a job
• How you can find, hire, and keep 5-star employees
• What are the five distinct qualities of a 5-star employee
• What are the 11 universal qualities 5-star employees share
• What questions should you ask during an interview to ferret out if someone is a 5-star candidate before you hire them