EP 295: Agency Trends Report 2021 with Drew McLellan

To put it mildly, 2020 was a storm none of us saw coming and it lasted for much longer than we expected. Business as usual went out the window and everyone shifted to survival and then re-building mode. Now that we’re moving into a post-pandemic world, let’s explore some of the emerging agency trends that are impacting agencies today and will continue to play a role for the next 12-18 months.

I’ve divided the trends into categories like money, clients, agency owners, employees and tactics that are selling and we’ll go through them all, not just looking at the trends but how you can take advantage of them.

We’ve seen changes in our relationships with clients and our teams. We’ve been inspired to create new products to serve our partners. We’ve learned a lot about what we can do when forced to rethink everything and now we can use the lessons to create a stronger future for ourselves and our agencies.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Agency Trends in 2021
• How the pandemic actually helped many agencies find their footing financially
• Why smaller agencies are being invited to punch above their weight
• Location is suddenly irrelevant
• Why RFPs have gone away for some clients
• The need for pricing integrity
• Understanding client-pressures post-pandemic
• Struggles agency owners are facing
• Pandemic-inspired pivots
• Employee expectations that need to be addressed
• New selling tactics