EP 256: Putting systems and processes into your agency with David Jenyns

Agency growth isn’t easy and it isn’t a given. It’s not because agency owners don’t want to build their agency to be sustainable, scalable, or sellable down the road. It’s because they consciously or unconsciously avoid putting systems and processes into place. Instead of having a “your agency name here” way, every one of your team members has their own way of serving clients and getting the work done. When you’re five people, that’s tolerable. But once you get past ten employees or so, that breaks and you are stuck. Want to get unstuck?

As long you allow everyone to work in their own way and there’s no standardization, there’s a ceiling for how much growth and scale you can achieve. Systemizing your team’s workflow and putting new processes in place can get your agency unstuck.

David Jenyns believes deeply in the relationship between systemization and agency growth. After rolling out new systems and processes within his own agency and witnessing the powerful results, he organized the experiences into a new book called Systemology. In this episode of Build a Better Agency, David shares some of the key lessons and techniques from his book so we can apply them in our own agencies and achieve unprecedented growth.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• How agency growth is hindered by a lack of systems and processes
• How David mastered the application of systems and processes in his own shop
• What David believes are the mandatory systems and processes for all agencies
• How to use David’s “Critical Client Flow” system
• Why your systems and processes cannot be dependent on the agency owner
• How to get your team members to embrace and appreciate new systems and processes
• What characteristics and personality traits we should be looking for as we look for our system or process champion
• The outcome and benefits we can expect to see from implementing new systems and processes within our agency