Buffering - podcast cover

Buffering

Zack Kilgore and Gabe Petersenwww.calix.com
Welcome to Buffering - Powered by Success! Join Gabe Petersen and Zack Kilgore from the Calix Success Team each week as we dive into the latest marketing strategies, tools, and insights that drive business results. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.
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Episodes

Lead or be Disrupted: Can you Walk and Chew Gum?

How are you navigating the challenges of innovation and disruption? Join Gabe and Zack as we discuss how companies are maintaining a balance between efficiency and innovation.

Nov 05, 202436 minSeason 4Ep. 32

Post ConneXions Insights: Beyond Speeds and Feeds

Join Gabe and Zack as we discuss ConneXions 2024, and how marketers are creating personalized offers, moving beyond speeds and feeds while avoiding a race to the bottom on price.

Oct 22, 202436 minSeason 4Ep. 29

Introducing Buffering - Powered by Success!

We are excited to launch the Buffering Podcast – Powered by Success! Join Gabe Petersen and Zack Kilgore each week as we share inspiring customer stories and discuss the latest marketing strategies and tools that drive business results.

Oct 15, 20241 minSeason 4Ep. 26

Data with a Plot Twist: The Art of Data Storytelling

Are you turning raw numbers into compelling narratives that captivate your customers? Join Zack and Gabe as we explore why you need to go beyond the charts and spreadsheets, and use data to create stories that connect emotionally and persuade effectively.

Sep 17, 202429 minSeason 4Ep. 23

Marketing in the Age of AI: What’s new with Apple, Meta, and Microsoft?

As AI continues evolve, companies are integrating into the tools we use every day. Join Zack and Gabe as we revisit AI topics from earlier this year, and discuss the latest innovations from Apple with iOS 18.1, Meta with Llama, and Microsoft with Copilot.

Aug 06, 202440 minSeason 2Ep. 17

Beyond the Purchase: What is Your Customer Experience?

Do you know how your customers view your brand? Join Zack and Gabe as we dive deep into Customer Experience, and why it is so important to build strong, emotional connections with your customers.

Jul 30, 202441 minSeason 2Ep. 16

Decoding Dollars: Influencing Perception and Driving Sales

Getting your pricing right is one of the most impactful tactics you can use to drive success in your business. Join Zack and Gabe as we dive even deeper into the psychology of pricing and discuss decoy pricing, scaling, framing, and how to position your products and services online.

Jul 16, 202439 minSeason 2Ep. 15

Decoding Dollars: The Psychology Behind Price

Do you know what the most impactful factors are for increasing profit, or how your customers perceive value? Join Zack and Gabe as we dive deep into financial metrics that matter, and the psychology of pricing.

Jul 01, 202440 minSeason 2Ep. 14

Sailing into Blue Oceans: Building a Moat Around Your Business

This past week, Apple announced their latest software enhancements, as well as Apple Intelligence. Join Zack & Gabe as we discuss the impact this has on Apple's hardware and software business as the need for developers to build a moat around their businesses has never been greater.

Jun 19, 202443 minSeason 2Ep. 12

Customer Devotion: What is your Brand?

How are major brands like Starbucks and McDonald’s leveraging technology alongside customer experience and loyalty? Join Zack and Gabe as we discuss the strategies behind mobile apps, and the impact it has on an organizations brand.

Jun 06, 202440 minSeason 2Ep. 11

CRO Playbook: From Clicks to Customers

What does a conversion mean to you? Join us as we discuss different types of conversion actions and how you can improve your own CRO through personalized experiences.

May 28, 202440 minSeason 2Ep. 10

Say Hello to GPT-4o

This week, OpenAI released a new AI model, GPT-4o that enables real time interactions with audio, visual, and text. Join Zack and Gabe as we discuss how we have used the GPT-4o model, and where this model could go in the future.

May 21, 202436 minSeason 2Ep. 9

Search Party: Don’t Get Lost with SEO

Is AI changing Search Engine Optimization? Join Zack and Gabe as we discuss how search is changing in 2024, and how marketers can stay ahead of the AI curve.

May 07, 202438 minSeason 2Ep. 7

Flip the Coin: A/B Adventures in Marketing

Are you A/B testing your marketing content? A/B testing allows you to compare multiple versions of campaigns to see which resonates best with your audience. Join Zack and Gabe as we review why A/B testing is important, and how you can get started.

Apr 30, 202440 minSeason 2Ep. 6

Getting Personal (With Your Marketing)

Did you know people are more likely to purchase from a personalized experience? Learn how you can created personalized experiences to drive business growth with effective marketing tactics.

Apr 23, 202439 minSeason 2Ep. 5

Practical Uses of AI for Marketers

How are you using Artificial Intelligence? Join us as we define the different AI platforms, practical use cases, and how marketers can leverage these technologies today.

Apr 16, 202438 minSeason 2Ep. 4
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