Join Zack and Gabe as we sit down with Josh and Jordan Wehe to discuss how Jade Communications is transforming their business and making unconventional investments in their community.
Nov 12, 2024•23 min•Season 4Ep. 33
How are you navigating the challenges of innovation and disruption? Join Gabe and Zack as we discuss how companies are maintaining a balance between efficiency and innovation.
Nov 05, 2024•36 min•Season 4Ep. 32
How are BSPs revolutionizing their business offerings? Join Jenny Leiker as we sit down with RTC and SCTelcom to discuss their SmartBiz journey.
Oct 29, 2024•13 min•Season 4Ep. 31
Join Zack, Gabe, and Brent as we sit down with Erica Dooley-Dorocke to discuss Smithville's new innovative offer strategy that ensures every customer is connected and protected.
Oct 24, 2024•26 min•Season 4Ep. 30
Join Gabe and Zack as we discuss ConneXions 2024, and how marketers are creating personalized offers, moving beyond speeds and feeds while avoiding a race to the bottom on price.
Oct 22, 2024•36 min•Season 4Ep. 29
Join Zack and Gabe as we sit down with Wendy Crenner and Roxie Ayres to discuss how SCTelcom made the transformative journey that challenges the conventional broadband business model, while propelling SCTelcom to new heights.
Oct 17, 2024•15 min•Season 4Ep. 28
Join Zack and Gabe as we sit down with Russell Kacer, President of YK Communications to discuss how YK Communications is building brand loyalty and launching new services to protect members of their community.
Oct 16, 2024•21 min•Season 4Ep. 27
We are excited to launch the Buffering Podcast – Powered by Success! Join Gabe Petersen and Zack Kilgore each week as we share inspiring customer stories and discuss the latest marketing strategies and tools that drive business results.
Oct 15, 2024•1 min•Season 4Ep. 26
How does Brand Loyalty relate to the Oakland A's? Join Zack and Gabe as we discuss how customers are choosing products and brands, and what creates loyalty.
Oct 01, 2024•31 min•Season 4Ep. 25
Will iOS 18 change how marketers engage with customers? Join Zack and Gabe as we discuss some of the latest features in iOS 18, and how marketers can adapt to ensure their messages continue to reach the right audience.
Sep 24, 2024•37 min•Season 4Ep. 24
Are you turning raw numbers into compelling narratives that captivate your customers? Join Zack and Gabe as we explore why you need to go beyond the charts and spreadsheets, and use data to create stories that connect emotionally and persuade effectively.
Sep 17, 2024•29 min•Season 4Ep. 23
Are discounts an effective tool to fuel acquisition and to ensure customer loyalty? Join Zack and Gabe as we discuss how discounting leads to profitability and a higher customer lifetime value.
Sep 10, 2024•20 min•Season 2Ep. 22
How does a customer go from hearing about your brand to becoming an advocate? Join Zack and Gabe as we explore the buyer funnel with insights into every stage of the journey.
Sep 03, 2024•37 min•Season 2Ep. 21
Don't let churn eat into your profits! Join Zack and Gabe as we discuss churn and how you can use mobile notifications as a channel to keep your customers engaged.
Aug 27, 2024•41 min•Season 2Ep. 20
Video is an important tool for marketers, but how often are you creating and posting video content? Join Zack and Gabe as we discuss the latest marketing trends, and how your brand can adopt video content.
Aug 19, 2024•41 min•Season 2Ep. 19
How are you offering free trials? Join Zack and Gabe as we discuss the art of optimizing free trials and how you can increase conversions.
Aug 13, 2024•38 min•Season 2Ep. 18
As AI continues evolve, companies are integrating into the tools we use every day. Join Zack and Gabe as we revisit AI topics from earlier this year, and discuss the latest innovations from Apple with iOS 18.1, Meta with Llama, and Microsoft with Copilot.
Aug 06, 2024•40 min•Season 2Ep. 17
Do you know how your customers view your brand? Join Zack and Gabe as we dive deep into Customer Experience, and why it is so important to build strong, emotional connections with your customers.
Jul 30, 2024•41 min•Season 2Ep. 16
Getting your pricing right is one of the most impactful tactics you can use to drive success in your business. Join Zack and Gabe as we dive even deeper into the psychology of pricing and discuss decoy pricing, scaling, framing, and how to position your products and services online.
Jul 16, 2024•39 min•Season 2Ep. 15
Do you know what the most impactful factors are for increasing profit, or how your customers perceive value? Join Zack and Gabe as we dive deep into financial metrics that matter, and the psychology of pricing.
Jul 01, 2024•40 min•Season 2Ep. 14
How are you building your career? Join Zack and Gabe as we discuss the different career paths people take, and how you can become a strategic thinker, or a strategic doer.
Jun 26, 2024•39 min•Season 2Ep. 13
This past week, Apple announced their latest software enhancements, as well as Apple Intelligence. Join Zack & Gabe as we discuss the impact this has on Apple's hardware and software business as the need for developers to build a moat around their businesses has never been greater.
Jun 19, 2024•43 min•Season 2Ep. 12
How are major brands like Starbucks and McDonald’s leveraging technology alongside customer experience and loyalty? Join Zack and Gabe as we discuss the strategies behind mobile apps, and the impact it has on an organizations brand.
Jun 06, 2024•40 min•Season 2Ep. 11
What does a conversion mean to you? Join us as we discuss different types of conversion actions and how you can improve your own CRO through personalized experiences.
May 28, 2024•40 min•Season 2Ep. 10
This week, OpenAI released a new AI model, GPT-4o that enables real time interactions with audio, visual, and text. Join Zack and Gabe as we discuss how we have used the GPT-4o model, and where this model could go in the future.
May 21, 2024•36 min•Season 2Ep. 9
What types of data are you using in your marketing strategy? Join Zack and Gabe as we discuss the types of data you can collect, and how to use it responsibly in a privacy-focused world.
May 14, 2024•42 min•Season 2Ep. 8
Is AI changing Search Engine Optimization? Join Zack and Gabe as we discuss how search is changing in 2024, and how marketers can stay ahead of the AI curve.
May 07, 2024•38 min•Season 2Ep. 7
Are you A/B testing your marketing content? A/B testing allows you to compare multiple versions of campaigns to see which resonates best with your audience. Join Zack and Gabe as we review why A/B testing is important, and how you can get started.
Apr 30, 2024•40 min•Season 2Ep. 6
Did you know people are more likely to purchase from a personalized experience? Learn how you can created personalized experiences to drive business growth with effective marketing tactics.
Apr 23, 2024•39 min•Season 2Ep. 5
How are you using Artificial Intelligence? Join us as we define the different AI platforms, practical use cases, and how marketers can leverage these technologies today.
Apr 16, 2024•38 min•Season 2Ep. 4