The Rise of the Gen Z Consumers
Gen Z is now purchasing your products and services. How can marketers adapt their strategies to accommodate the new behaviors and buying decisions from this generation?
Apr 09, 2024•40 min•Season 2Ep. 3
Buffering
Welcome to Buffering - Powered by Success! Join Gabe Petersen and Zack Kilgore from the Calix Success Team each week as we dive into the latest marketing strategies, tools, and insights that drive business results.
Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.
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Episodes
Is Everything but Meta Dead?
Meta has one of the largest user bases across all social media platforms, making it an effective way to reach your customers. Building Ads on Facebook can be complicated, and new tools like Advantage + seemingly make it easier, but at what cost?
Apr 02, 2024•37 min•Season 2Ep. 2
Introducing Zack & Gabe, and the Role of AI in Marketing
Welcome to Buffering! In this episode, we re-introduce ourselves and talk more about how we entered the field of marketing, and how AI is playing a pivotal role in the workplace today.
Mar 27, 2024•43 min•Season 2Ep. 1
Introducing Buffering
Welcome to Buffering, the latest Podcast from Zack Kilgore and Gabe Petersen! Keep an eye out for new episodes, dropping weekly!
Mar 14, 2024•2 min
A Deep Dive into Meta Custom Audiences
For most marketers Meta Custom Audiences stop at customer list uploads. Join Gabe and Zack as we dive deep into the long list of Custom Audience features. Learn how to target the right person, with the right tactic, at the right time of their journey.
Aug 24, 2022•35 min•Season 1Ep. 20
Socia Media Trends That Point to the Future
Facebook has been a dominant platform, but should you be using it exclusively to reach your younger audience? Join Gabe and Zack from the Calix Customer Success Team as we discuss the latest studies that show how social media platforms have changed over the years, and why you should adapt your strategy as audiences shift.
Aug 17, 2022•40 min•Season 1Ep. 19
Are You Using Push Notifications Wrong?
How are you using Push Notifications in your marketing strategy? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can be successful with mobile notifications, and share a few tips and tricks for getting started.
Aug 11, 2022•40 min•Season 1Ep. 18
What is Happening with the "Big Guys"?
There is a lot happening with the larger players in the telecom industry right now. Join Gabe and Zack from the Calix Customer Success Team as we discuss what changes the "Big Guys" are seeing, and what tactics they are using to acquire subscribers.
Aug 03, 2022•39 min•Season 1Ep. 17
Video Marketing Doesn't Need to be Scary!
Are you using video in your marketing strategy? Join Gabe and Zack from the Calix Customer Success Team as we discuss different ways you can incorporate video into your marketing, and share tips & tricks to help get you started with video.
Jul 27, 2022•40 min•Season 1Ep. 16
What does the Internet Know About Me?
As Marketers, we love using data, but have you ever wondered exactly how companies like Meta and Google get this data for you to use? Join Gabe and Zack from the Calix Customer Success Team as we discuss how consumers knowingly, and unknowingly, provide data to companies to be used in their marketing efforts.
Jul 20, 2022•40 min•Season 1Ep. 15
The Psychology of Price
Are your prices too high? Should they be rounded? What numbers should you actually use for pricing? Join Gabe and Zack from the Calix Customer Success Team as we discuss what steps pricing strategy and psychology, and some methods you can use to set the right prices for your products or services.
Jul 14, 2022•40 min•Season 1Ep. 14
Is Your Website is Overdue for a Redesign?
How long has it been since you redesigned your website? Have you thought about new features you would like to include on a new side?. Join Gabe and Zack from the Calix Customer Success Team as we discuss what steps you should take prior to redesigning your website, and tools you can use during the process.
Jul 06, 2022•36 min•Season 1Ep. 13
Getting your Marketing Resources right with Cat Minor
Marketing at Broadband Service Providers has always had way too little investment. Join Gabe and Cat Minor from the Calix Customer Success Team as we discuss how you can get your marketing resources right. If you have been fighting for budgets in your organization this is a great listen to understand how you can 1.) get more budget and 2.) allocate your resources correctly.
Jun 29, 2022•34 min•Season 1Ep. 12
Getting Social With Your Marketing
We've talked about advertising on social media, but your followers may appreciate a break in your traditional tactics. Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create create organic content and utilize unique tactics to engage with your followers.
Jun 22, 2022•42 min•Season 1Ep. 11
How Much is TOO Much? Using Different Channels Effectively
What marketing channels are you utilizing? We've talked a lot about Facebook, Instagram, and even TikTok, but are you adapting your content to fit each channel? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create short videos to share with your followers and build brand awareness on the latest social media apps.
Jun 15, 2022•44 min•Season 1Ep. 10
To TikTok, or Not to TikTok? Let’s Create Short Form Videos!
Are you creating short-form video content for TikTok or Instagram? If you aren’t, why not? Join Gabe and Zack from the Calix Customer Success Team as we discuss how you can create short videos to share with your followers and build brand awareness on the latest social media apps.
Jun 08, 2022•43 min•Season 1Ep. 9
Facebook Does WHAT With my Data?
Changing your relationship status on Facebook does a lot more than alert your friends of a recent life event. Join Gabe and Zack form the Calix Customer Success Team as we discuss how you can leverage life events, interests, and more on Facebook to add additional targeting to your ads.
Jun 01, 2022•40 min•Season 1Ep. 8
Building a Thriving Community with Allison Boudreau
The term "Community" gets thrown around a lot. What are the most effective tactics to build a thriving community? What does community look like in the future? The old way of doing things was building a community around a "product", but what about building a community around a "practice". Join Gabe and Zack form the Calix Customer Success Team as we discuss community tactics with Allison Boudreau, the Director of Digital Programs, Education, and Community at Calix.
May 25, 2022•33 min•Season 1Ep. 7
Does Your Customer Journey Drive off a Cliff?
When does a customer buying journey begin? It's likely a lot earlier than you think. Join Gabe and Zack from the Calix Customer Success Team as we discuss how prospects are looking for a solution to a problem, and how you can be that solution.
May 18, 2022•39 min•Season 1Ep. 6
Tools To Make Sure Your Website Doesn't Suck
Do you know how your visitors are interacting with your website? Have you sat down and watched someone navigate your website? Join Gabe and Zack from the Calix Customer Success Team as we dive into what popular websites are doing right (and wrong), and what tools you can use to improve your web experience.
May 11, 2022•37 min•Season 1Ep. 5
DTC: The Role Models in Experience Marketing?
How are Direct to Consumer companies redefining marketing? Join Gabe and Zack from the Calix Customer Success Team as we discuss how DTC companies are redefining customer journeys and enhancing the buying process, changing how consumers shop for goods and services.
May 04, 2022•40 min•Season 1Ep. 4
Netflix: The Good and Bad of Customer Retention
What is churn, and how are companies like Netflix fighting it? Why is Hot Rod a “Cinema Classic”? Join Gabe and Zack from the Calix Customer Success Team as we discuss customer retention strategies and share real examples that you can use to fight churn and build a stronger brand.
Apr 27, 2022•48 min•Season 1Ep. 3
Creating a Delightful Customer Experience with Data
What are leading companies doing to improve customer experience? They're using data. Join Gabe and Zack from the Calix Customer Success Team as we discuss how companies are leveraging what they know about their customers to improve their online experience, and what you can do to improve your own customer experience. Visit our Website
Apr 20, 2022•41 min•Season 1Ep. 2
Let's Talk About Facebook!
Welcome to the first episode of Is it Marketing? Join Gabe and Zack from the Calix Customer Success team as we discuss Facebook as a digital advertising platform, and how you can make the most out of your Facebook ad investment.
Apr 08, 2022•37 min•Season 1Ep. 1
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