In the final episode of Breaking Silos , host Shane Baglini sits down with Vince Slomsky, Assistant Vice President of Marketing and Communications at the University of South Florida, to explore the challenges and opportunities of stepping into a new leadership role in higher ed marketing. Vince shares his experiences transitioning across institutions, the importance of relationship management, and how fresh perspectives can break through outdated traditions. This conversation is packed with insi...
Mar 19, 2025•27 min•Ep. 27
Shane Baglini sits down with Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, to explore a topic that many higher ed professionals wrestle with—how to effectively integrate marketing and communications efforts on campus. While these two functions are often grouped together under the MarCom umbrella, they serve distinct purposes, and treating them as interchangeable can hinder their effectiveness. Kim breaks down the fundamental differences between marketing and co...
Mar 05, 2025•31 min•Ep. 26
In this episode of Breaking Silos , host Shane Baglini welcomes Taylor Stakes, Media Production Manager at TimelyCare, to discuss how mental health services are directly tied to student success and graduation rates. Taylor shares insights from TimelyCare’s research, which found that 73 percent of students believe access to mental health services improves their chances of graduating. Despite this, many institutions still treat mental health support as a secondary resource rather than an essential...
Feb 19, 2025•31 min•Ep. 25
On this episode of Breaking Silos, Shane is joined by an interdepartmental team of marketing, admissions and communications from William & Mary to discuss how they created a student social media ambassadors program called “Wrenfluencers” at the historic institution. Learn how this student-created content has helped bolster the school’s content strategy and fill content gaps many institutions might not have the bandwidth to address. Join Tiffany Beker, Emily Phillips and Caroline Ward for tip...
Feb 05, 2025•28 min•Ep. 24
In this episode of Breaking Silos , host Shane Baglini sits down with Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. Adam shares insights into the transformative journey of enrollment marketing at his institution, highlighting the role of leadership buy-in, data-driven website redesigns, and fostering a collaborative culture to achieve three consecutive years of record-breaking enrollment. This episode is a must-listen for enrollment professionals seeking actionable st...
Jan 22, 2025•33 min•Ep. 23
In this episode, Shane sits down with Joe Master, Senior Vice President of Brand Management at Carnegie, to discuss the art and science of branding in higher education. From the importance of collaboration and human connection to the missteps many institutions take when branding, this conversation is packed with actionable insights. Joe also shares his “ non-negotiables ” for higher ed brands, inspired by The Bear , offering a fresh lens for tackling branding challenges. Guest Name: Joe Master, ...
Jan 08, 2025•41 min•Ep. 22
On this episode, I sat down with Alyssa Green, University Photography Manager at the University of Montevallo, to discuss creative professionals' expanding and evolving role on college campuses. We chatted about views and attitudes across the industry regarding what creative professionals like photographers, videographers, designers and others have changed, where there is still work to be done, and why these positions are much more than behind-the-scenes contributors. Guest Name: Alyssa Green, U...
Dec 18, 2024•27 min•Ep. 21
Got a story to tell? An innovative idea to share? Fill out our guest nomination form , and let's chat! On this episode of Breaking Silos, I sat down with Joel Goodman, Principal and CEO of Bravery Media, to talk about how campuses can use their website and a website redesign to break down silos. Joel, a former higher ed marketer, has been helping colleges and universities rethink how they use their most significant marketing tool for over a decade with Bravery. How can a project like a website r...
Dec 04, 2024•35 min•Ep. 20
In this episode of Breaking Silos , host Shane Baglini dives deep into higher education leadership with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock. They explore effective leadership strategies for breaking down silos within higher education institutions, fostering meaningful collaboration, and developing the next generation of leaders. Phillips brings practical advice on cultivating team engagement, setting priorities, and strengtheni...
Nov 20, 2024•27 min•Ep. 19
On this episode of Breaking Silos, we’re taking a deep dive into marketing’s expanding role in the student experience and why CMOs must partner with student life leadership to ensure students are experiencing what promise they will on campus. I’m joined by Jenny Petty, Vice President for Marketing, Communications, Engagement and Experience, and Leslie Webb, Vice President for Student Success and Enrollment Management at the University of Montana, to discuss how their partnership has helped grow ...
Nov 06, 2024•23 min•Ep. 18
On this episode of Breaking Silos, I had the pleasure of sitting down with Terry Flannery, Executive Vice President and Chief Operating Officer at the Council for Advancement and Support of Education (CASE), author of How to Market a University, and one of the world’s leading university marketing professionals. Our discussion covers higher education marketing from multiple lenses, including the progress made and work still needed to grow marketing’s influence and importance on campuses, Terry’s ...
Oct 23, 2024•29 min•Ep. 17
Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm helping institutions address their biggest challenges, and the host of ‘Confessions of a Higher Ed CMO’ on Enrollify. Jaime is also one of the largest opponents of silos in the higher ed industry today. So much so that she ends every episode of the podcast reminding listeners to “Go Bust Some Silos.” After a 20-year career as a higher education marketing leader, Jaime founded Solve to help institutions work better together...
Oct 09, 2024•25 min•Ep. 16
On this episode of Breaking Silos, I sat down with Josh Charles, Director of Web Strategy and Technology at Rutgers Business School and Vice President of the Board of Directors for HighEdWeb. Josh and I discussed life in the silo and what working at the College of School level at a major, R1 University, is like. Josh gives tips on collaboration, forming relationships across a large, complex ecosystem, and how marketers are in non-central roles. We also talked about breaking silos within the spec...
Sep 25, 2024•36 min•Ep. 15
On this episode of Breaking Silos, we’re bringing a popular NAGAP Summit session to your earbuds. I sat down with Francesca Reed, Vice President for Enrollment Management and Marketing at Neumann University, and Keith Ramsdell, Vice President for Enrollment Management and Marketing at Ashland University, to discuss an ever-evolving and often misunderstood role in higher ed: The Vice President of Enrollment and Marketing (VPEM). Hear from these two industry experts about their roles overseeing ma...
Sep 11, 2024•38 min•Ep. 14
In this special crossover episode, Allison Turcio, host of the Application with Allison Turcio, and Shane Baglini, host of Breaking Silos, are taking a deep dive into their popular session from Element451’s 2024 Engage Summer titled “There’s a GPT for That.” Shane and Allison take turns as interviewer and interviewee, and talk about the many ways marketers can us AI to expand capacity, increase efficiency and revolutionize the way they market programs, create content, analyze data and much more....
Aug 28, 2024•35 min•Ep. 13
Eddie Francis is a champion for employer branding. The host of “I Wanna Work There” on Enrollify, Eddie has spent his career in higher ed marcomm leadership roles, and talent management, recruitment and staffing roles. Eddie brings a unique perspective to all things higher ed organizational culture, and one of the biggest killers of culture is silos. Eddie and Shane sat down to discuss how institutions can address silos within their organization, why silos are one of the leading causes of employ...
Aug 14, 2024•41 min•Ep. 12
In this episode of Breaking Silos, we're joined by Brian Piper and Megan Crawford from the University of Rochester and the University of Rochester Medical Center. Brian and Megan are spearheading an interdepartmental AI Council, aiming to formalize and standardize the use of AI in marketing and communications across the campus. This council, sponsored by senior university leaders, is enhancing collaboration between departments and campuses, with the ultimate goal of integrating AI into marcomm w...
Jul 31, 2024•35 min•Ep. 11
In this episode, we're joined by Bryan Gross, Vice President for Enrollment Management and Athletics, and Gail Glover, Vice President for Strategic Communications at Hartwick College. Together, they discuss their strategic efforts to combat summer melt, an initiative that has brought together multiple divisions across the campus. Discover how Hartwick College established a new melt committee, implemented innovative communication plans, and redefined their orientation process with "Wick Week" to ...
Jul 17, 2024•31 min•Ep. 10
In this episode, we’re joined by Maria Kuntz, Creative Communications and Services Director for CU Boulder Advancement, and Noelle Seybert, Director of Social Media at CU Boulder. They will discuss their innovative approach to amplifying Buffs All In, CU Boulder’s Giving Day, by building a cross-campus stakeholder group to enhance campus buy-in and increase engagement. Tune in as Maria and Noelle share the challenges they faced, the strategies they employed, and the successes they achieved in ma...
Jul 03, 2024•31 min•Ep. 9
Shane is joined live at Engage Summit 2024 by Troy Singer, Digital Marketing Specialist, Ring Digital and Co-Host of The Higher Ed Marketer Podcast. Troy and Shane discuss his experience working with institutions across higher ed, helping them achieve mid-funnel marketing success, and some lessons learned nearly 200 episodes of his podcast. Guest Name: Troy Singer, Digital Marketing Specialist, Ring Digital and Co-Host of The Higher Ed Marketer Podcast Find Troy on LinkedIn: https://www.linkedin...
Jun 27, 2024•19 min
Shane is joined live at Engage Summit 2024 by Bart Caylor, President and Founder of Caylor Solutions and host of The Higher Ed Marketer podcast. Bart and Shane discuss his experience in speaking with top marketers on his podcast, and working with countless institutions across decades of experience in higher Ed marketing. Why do silos exist, how can institutions break out of them, and what can higher Ed pros do to increase collaboration across campus. Guest Name: Bart Caylor, President and Founde...
Jun 26, 2024•21 min
Shane is joined live at Engage Summit 2024 by Dr. Don Hunt, Senior Vice Provost for Enrollment Management and Services at North Carolina State University in Raleigh. Dr. Hunt is leading the charge at NC State to break down silos and increase collaboration across campus, which can present quite a few challenges at a large, complex University like NC State. Hear how Don has fostered increased partnerships and cohesion across campus. Guest Name: Dr. Don Hunt, Senior Vice Provost for Enrollment Mana...
Jun 25, 2024•13 min
In this episode of Breaking Silos, we dive into the collaborative spirit behind TEDxUArizona , an event that epitomizes the power of interdisciplinary partnerships in higher education. Join us as Emily Stulz and Joe Klug recount their journey of bringing TEDxUArizona to life, highlighting the synergy between the Social Media and Experience teams at the University of Arizona. From overcoming challenges to selecting speakers and engaging the community, learn how this event became a beacon of innov...
Jun 19, 2024•39 min•Ep. 8
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org . This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
Jun 13, 2024•2 min
Join us on Breaking Silos as we explore Miami University's standout approach to undergraduate research. This episode features Nate Jorgensen, senior director of marketing, and Joyce Fernandes, professor of biology and director of undergraduate research, discussing how they have partnered to elevate student research through strategic marketing and comprehensive workshops. They'll share how their collaboration helps communicate complex research effectively, enhances student skills, and integrates ...
Jun 05, 2024•35 min•Ep. 7
In this episode of Breaking Silos, we sit down with Kin Sejpal, Vice President for Marketing and Communications, and Kevin Dyerly, Vice President for Enrollment at the University of Redlands, to uncover the story behind breaking silos at the cabinet level. Dive deep into their journey of unifying marketing and enrollment efforts to foster greater collaboration and enhance the university’s strategic goals. Discover their vision, the challenges they conquered, and the triumphs they celebrated as t...
May 22, 2024•36 min•Ep. 6
In this episode of Breaking Silos, we're diving into the world of higher education marketing and admissions through the lens of Trinity Valley Community College's ambitious mascot redesign project. Sparked by their newfound fame from the Netflix documentary "Cheer," the college sought to capitalize on this spotlight by reimagining its mascot and logo to stand out and resonate more deeply with prospective students. Joining us are a dynamic duo from Trinity Valley, Courtney Skiles, and Joanna Frit...
May 08, 2024•34 min•Ep. 5
In this special episode of Breaking Silos, we sit down with the Albright College President and host of the Albright Out Loud podcast, Jacquelyn Fetrow. Dr. Fetrow is joined by her colleagues Michelle Arevalo, Enrollment Marketing Communications Manager, and Matthew Bieber, Assistant Professor of Business, to talk about how the podcast came about, why Dr. Fetrow wanted to start her own podcast, the ins and outs of producing a presidential podcast from a marketing perspective, and a faculty perspe...
Apr 24, 2024•40 min•Ep. 4
The marketing team at Carroll Community College sought to enhance the profile of the College’s staff, including senior leadership. Through a collaboration between today’s guests, Maya Demishkevich, Chief Marketing Officer, and Kristie Crumely, Associate Provost for Student Affairs and Marketing, Carroll launched a series of workshops titled ‘LinkedIn Impact: Elevating Your Career and Carroll.’ The workshops aim to train faculty and staff to identify their core values, create content pillars, and...
Apr 10, 2024•38 min•Ep. 3
In January, the First Lady of the United States (FLOTUS), Dr. Jill Biden, visited Forsyth Tech Community College’s Campus to celebrate the National Science Foundation’s groundbreaking investment of $30 million in a biotechnology initiative to revolutionize STEM education and workforce readiness. Shane Baglini sat down with Dr. Janet Spriggs, President, and Devin Purgason, Executive Director of Marketing and Student Care, to talk about the ins and outs of planning for a dignitary to visit campus....
Mar 27, 2024•42 min•Ep. 2
