Rory Sutherland - Recession: Been there, done that

This is neither the first pandemic nor the first recession. Many experts can say with certainty, "Been there, done that!". Rory will take us on a journey through time by sharing essential knowledge that will help brands do what’s important now – create a strategic vision for the future.

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Rory Sutherland could be one of the most persuasive arguments in the advertising industry on why you should never change a winning team. He came to the Ogilvy Agency as an intern, just as he graduated. For the next 32 years, he changed positions but never thought about changing the agency. As the award, he now enjoys the flattering title of vice chairman, but more than that, he enjoys the new department he founded within Ogilvy.

In that department, within his psychology graduates, he is looking for "invisible opportunities" in consumer behavior. He claims that small contextual changes can have a significant effect on the decisions people make. He proves such claim by tripling the call center sales rate by adding just a few sentences to the original call scenario. He has published two books: The Wiki Man and Alchemy: The Surprising Power of Ideas That Don't Make Sense. Friends say that he is a force of nature.

He has 32 years of branding, design, and advertising experience.