Branding Conference

In its jubilee edition, the Branding Conference transforms into a series of webinars and podcast episodes. The global pandemic has brought many questions to all of us: what kind of economic crisis is ahead of us, what kind of life awaits us, how consumers will behave, how habits will change? These are questions asked by industry experts, every day.

Last refreshed: July 9th, 2025 at 3:00 AM ⓘ

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Episodes

Žarko Sakan / Meaningless brands stay meaningless in crisis

Each person gets several opportunities in life when they can reconsider the purpose of their existence. Brands should do the same. How is the purpose of a brand seen so clearly during a crisis?

Dec 24, 2020•28 min•Season 1Ep. 9

Ivan Ivanović / Pandemics of insanity

Is today, because of the ease of access to information, harder than ever to distinguish truth from lies? Is it possible to overcome the fake news pandemic? What is the price of fake news in a state of crisis? Does the media have enough ethics to resist them? The best answer to these questions has a man who doesn't mince his words.

Dec 21, 2020•33 min•Season 1Ep. 8

Mark Shayler - Time to redesign your brand / Workshop #3

When we are not sure how we will do it, then we try to learn from the best. At his last workshop as part of BC 10, Mark will reveal which successful brands were created during the previous recession, and which major mental paradigm shift has occurred in the meantime.

Dec 04, 2020•20 min•Season 1Ep. 7

Mark Shayler - Time to redesign your brand / Workshop #2

If crisis = opportunity, and opportunity = resetting communication, “brand purpose” or the current business model, then time is now! How? Mark will discover this at his sega-mega interactive workshop.

Nov 19, 2020•33 min•Season 1Ep. 6

Mark Shayler - Time to redesign your brand / Workshop #1

Has the overnight crisis also changed consumer behavior? Did they suddenly get new desires and needs? How to deal with this? We answer these questions and find solutions in the first bombastic workshop prepared for us by Mark Shayler, Founder at APE.

Oct 20, 2020•40 min•Season 1Ep. 5

Davor Bruketa - #StayHome is for people. Not brands!

Why did some brands stay quiet when a crisis occurred? Why others didn’t? How to get back among people now? Who was successful during the crisis? There are so many questions and only one Davor Bruketa, Creative Director and Designer at Bruketa&Zinic&Grey.

Oct 13, 2020•35 min•Season 1Ep. 4

Rory Sutherland - Recession: Been there, done that

This is neither the first pandemic nor the first recession. Many experts can say with certainty, "Been there, done that!". Rory will take us on a journey through time by sharing essential knowledge that will help brands do what’s important now – create a strategic vision for the future. --- Rory Sutherland could be one of the most persuasive arguments in the advertising industry on why you should never change a winning team. He came to the Ogilvy Agency as an intern, just as he graduated. For th...

Sep 28, 2020•59 min•Season 1Ep. 3

Irena Kurtanjek - The future ahead for brands in the FMCG industry

Many business sectors were lucky, so during the crisis, they were able to continue their business in organized work from home, but this was not the case with FMCG brands. To predict their future, we will not need a crystal ball, but the experience of someone who has dedicated his entire career to improving business within this sector.

Sep 18, 2020•26 min•Season 1Ep. 2

Michael Solomon - Living a new normal

What will the world look like after a pandemic, and what does "new normal" mean? That is the question of all questions, to which there is no single answer. In this lecture by Michael Solomon, Ph.D. Professor of Marketing at Saint Joseph's University, we will try to find them all. Learn more about Branding Conference: https://www.branding.ba/

Sep 01, 2020•33 min•Season 1Ep. 1

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