132 - Joe Kashurba - Stop Using A Static Website, Build a Marketing System

Joe Kashurba grew the freelance web design business that he started in high school into a digital agency with a virtual team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies.

Joe now advises and mentors other freelance web designers and digital agency owners on how to develop and scale their businesses.

02:26 – 2 Things you need to generate business, leads and sales online
03:50 – Moving through the simple and challenging ways of website traffic
07:10 – Developing your Marketing MVP
11:21 – Increasing business value of Testing
14:02 – What gets measured gets done
17:14 – The importance of marketing research to your Business
20:56 – Marketing on different platforms
24:17 – Invest on targeting quality and serious buyers
27:46 – Wrap Up

Tweetables:
 
“If you’re not tracking it, it’s going to be hard to scale it.” – Joe Kashurba

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