Launching 2nd Products w/ Ruben Gamez

Welcome back to Bootstrapped Web. Our guest today is Ruben Gamez, the founder of Bidsketch.com. We are talking to Ruben today because Bidsketch is getting ready to launch a new product. Since we both are launching new products we thought it would be good to compare notes. Bidsketch’s main product has been a proposal tool. Now they want to add a signature app to their brand. Today we discuss how to research for a new product and how to handle expanding when there are competitors. We compare notes about our own product lines and how to get the customers to notice. [tweetthis]I think there are plenty, well established competing companies who just have feature bloat. - Brian[/tweetthis] Here are today’s topics:

• How to find positioning and distribution for a new product.
• Why begin a separate product line.
• Finding the “why” when people don’t use your product.
• How to focus on two product lines.
• Creating a good elevator pitch.
• Finding your hook.
• Asking the right questions of new customers.
• How to reach people outside of your network.
• Ruben’s timeline.
• How to find the gaps in your competitor’s products.
• Why you shouldn’t copy just to copy a competitor.

If you are interested in Bidsketch and their new product, you can go to bidsketch.com or find Ruben on Twitter. [tweetthis]There is all this lead up that goes into it [switching apps] that you don't see it beneath the surf. - Jordan[/tweetthis]

Resources Mentioned Today:

Audience Ops Calendar Bidsketch Carthook Ruben Gamez’s Twitter As always, thanks for tuning in. Head here to leave a  review in iTunes.