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BlueCollar.CEO

Ryan Redding, Blue Collar.CEOwww.bluecollar.ceo

Plumbers, HVAC, Electricians, Garage Door, Pest Control and Roofers! This show is for you. Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week where will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

Looking for a <a href=”https://www.levergy.io/plumber-marketing-company">plumber marketing company</a>? Learn more about Levergy at <a href=”https://www.levergy.io/">levergy.io</a>.

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Episodes

Plomero Secrets: Growth Through Social Media With Armando Ramos

BlueCollar.CEO – Armando Ramos is the Owner of Plomero en Phoenix , a leading plumbing company in the Phoenix valley. Armando has been plumbing for about 12 years but started his company seven years ago. He has learned to leverage his massive following on TikTok to create a geographical influence for both Spanish and English speaking communities. With the help of rebranding, a memorable jingle, company values, and even one of the tiktoks having about 60 million views- Plomero En Pheonix has crea...

Oct 25, 202239 min

Why You Should Focus on Customer Experience With Nate Henry

BlueCollar.CEO – Nate Henry is the Vice President of Channel Resellers for BirdEye , a customer experience platform that enables businesses to acquire and retain customers. He has held leadership roles in sales and business development departments for various digital marketing software and services companies. In this episode, Ryan and Nate talk about the importance of customer experience and the customer’s journey. They discuss how these are some of the crucial elements most companies ignore but...

Oct 18, 202241 min

Marketing With The Pro’s With Joshua Crouch, Crystal Williams, and Stephen Christopher

BlueCollar.CEO – Joshua Crouch is the Founder of Relentless Digital , a marketing company for the trades. Josh comes from an HVAC background, having worked nine years in the industry at three different contracting companies before starting his own company. Crystal Williams is the Founder and Creative Director of Lemon Seed Marketing , a whole brand marketing company that manages the strategic efforts of companies that want to see growth. She also comes from an HVAC background, as her family has ...

Oct 11, 20221 hr 6 min

Raising Leaders for the Service Business With Chad Peterman

BlueCollar.CEO – Chad Peterman is the President of Peterman Brothers Heating, Cooling &amp; Plumbing . It is a family-owned-and-operated service company that has worked in the Indianapolis area for over 29 years. They specialize in residential service and replacement along with multi-family construction and rehab projects. Chad is proud of the opportunity to lead a company his father started in 1986. He and his brother have taken the business to the next level by expanding to different parts of ...

Oct 04, 202237 minSeason 1Ep. 62

How To Grow Your Plumbing Business With Ryan Matthews

BlueCollar.CEO – Ryan Matthews is the Owner of MyGuy Plumbing of Toms River. Ryan cut his teeth in the industry doing new constructions and remodeling before founding his company. When he was in a vocational technical school, Ryan was into construction but decided not to be a one-trick pony. At the beginning, he found it hard to build clientele, so he took on a lot of remodeling jobs and grew his repertoire from there. In this episode, Ryan Redding and Ryan Matthews discuss the latter's journey ...

Sep 27, 202228 minSeason 1Ep. 61

Mastering Trades Business Operations With Kathy Nielsen

BlueCollar.CEO – Kathy Nielsen is a business development consultant popularly known as "The Chicken Lady." She owns Chicken Lady Speaks , where she coaches business owners on establishing standard operating procedures. She also helps them to run more efficiently and offers ServiceTitan/Quickbooks training. Kathy has been working in trades for years. She was once the Office Manager at 72 Degrees Heating and Air, General Manager at Schaal Heating and Cooling, and Operations Coach at The Blue Colla...

Sep 20, 202229 minSeason 1Ep. 60

The “Grind Season” Is Coming With Michelle Van Beek

BlueCollar.CEO – Michelle Van Beek is a business coach and the COO of ServiceRocket Group , a trusted software partner to thousands of enterprises, including Atlassian, Workplace, and Digital.ai. She was also a part of Service Hero Academy before transitioning to her current role. In her coaching, Michelle impacts businesses positively and fulfills her passion for helping people on a larger scale. She offers online and on-site training for contractors to help improve their operations and grow th...

Sep 13, 202240 minSeason 1Ep. 59

The Secret Sauce to Grow Your Home Service Business With Michelle Van Beek

BlueCollar.CEO – Michelle Van Beek is a business coach and the COO of ServiceRocket Group, and she was also a part of Service Hero Academy. In her coaching, Michelle impacts businesses positively, fulfilling her passion for helping people on a mass scale. She offers online and on-site training for contractors to help improve their operations and grow their business. In this episode, Ryan and Michelle discuss the secret sauce to success in the trades business — which many plumbing and HVAC home s...

Sep 06, 202241 minSeason 1Ep. 58

Building the Trades Business of Your Dreams With Judson Burdon

BlueCollar.CEO – Judson Burdon is the Founder and President of Asphalt Kingdom, a source for asphalt seal coating equipment and asphalt products. He created the company to help property owners maintain their asphalt surfaces cost-effectively, increasing property value and curb appeal. Judson started Asphalt Kingdom in 2004 at the age of 21 after selling his paving company and relocating from Canada to Anguilla in the British West Indies. In this episode, Ryan and Judson discuss Judson’s journey ...

Aug 30, 202229 minSeason 1Ep. 57

How to Make Your Marketing Profitable With Johnny Wenzel and Dylan Kessler

BlueCollar.CEO – Johnny Wenzel is a Marketing Consultant at ServiceTitan, and Dylan Kessler is the Principal Product Manager at ServiceTitan . ServiceTitan is a platform that delivers a seamlessly integrated experience that enables thousands of trades business owners to accelerate growth, drive operational efficiencies, and provide a superior customer experience. Before joining ServiceTitan, Johnny worked at a marketing agency focused on the trades, where he managed all of the PPC. Dylan spent t...

Aug 23, 202238 minSeason 1Ep. 56

The Importance of Customer and Employee Experience With Stephen Dale

BlueCollar.CEO – Stephen Dale is a Trainer and Coach at Power Selling Pros, a training and coaching organization that turns disorganized, overwhelmed CSRs, Technicians, and Leaders into confident well-oiled machines that make more money. He boasts 15 years of experience as an operations manager for three Dallas-area companies. As a trainer and coach, Stephen specializes in putting strategic plans into action through exceptional presentation and public speaking skills, with a solid ability to ins...

Aug 16, 202230 minSeason 1Ep. 55

1 year recap with Ryan Redding and Boris Clemente

BlueCollar.CEO – Ryan Redding is the Owner of DP Marketing Services, an agency that is based in Tulsa, Oklahoma, and provides digital marketing solutions for home services companies so they can produce quality leads and generate higher profits. They specialize in websites, SEO, PPC, social media, and reputation management. Ryan is the host of the Blue Collar.CEO podcast, which is all about helping companies build a better, more profitable, and more sustainable home services business. In this epi...

Aug 09, 202252 minSeason 1Ep. 54

Raising Leaders for the Trades With Dan Dowdy

BlueCollar.CEO – Dan Dowdy is the Founder of Built for the Trades , an executive leadership coaching, training, and mastermind community explicitly built for the trades. He is also a second-generation master plumber, certified John Maxwell Coach, trainer, and speaker, with over 20 years of experience as an entrepreneur in the home services space. He dedicates his life to giving back to the trades all he’s learned, believing that success in life and business starts within — working on yourself fi...

Aug 02, 202234 minSeason 1Ep. 53

The Character of a Successful Trades Company With Michael Claudio

BlueCollar.CEO – Michael Claudio is the Owner of WinRate Consulting , a construction sales consultancy and recruitment company. Michael has taken nine years of corporate sales training success and paired it with five years of construction sales success across several companies to create a proven process and procedure that increases revenues and profits by solving the biggest complaints in the industry. He started his sales and management career in retail with Verizon Wireless before working in t...

Jul 26, 202245 minSeason 1Ep. 52

How To Use Menu Pricing To Increase Profits With Danielle Putnam

BlueCollar.CEO – Danielle Putnam is the President of The New Flat Rate , a flat rate menu pricing system for residential contractors that does the selling for you by giving your customers choices. When given choices, customers buy more. When Danielle is not talking to contractors nationwide about how they can double, triple, and even quadruple their sales, she's training for the next 1/2 marathon or traveling to a quiet beach with a good book. In this episode, Ryan and Danielle Putnam discuss ho...

Jul 19, 202226 minSeason 1Ep. 51

The Growing Role of Women in the HVAC Business With Colleen Keyworth

BlueCollar.CEO – Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Working in her family’s HVAC and plumbing business gave her a clear understanding of what contractors face when they own and operate a profitable business. Online-Access originated out of her family’s business to meet their own marketing needs, but today works with hundreds of HVAC, plumbing, and electrical contracting companies across North America. Coll...

Jul 12, 202222 minSeason 1Ep. 50

Financial X-Ray for Your Home Services Business With Caleb Guilliams

BlueCollar.CEO – Caleb Guilliams is the Founder and CEO of BetterWealth , a company that shows people how to take control of their money and turn it into unprecedented wealth. Caleb began his journey into wealth creation at an early age by reading every financial book he could get his hands on. He was fascinated with the idea of ordinary people being able to achieve extraordinary wealth. Fast forward to his college days. Caleb took over the investment department of a bank by the age of 19, where...

Jul 05, 202234 minSeason 1Ep. 49

Marketing for Growth With Crystal Williams

BlueCollar.CEO – Crystal Williams is the Founder and Creative Director of Lemon Seed Marketing, a comprehensive marketing company that manages the strategic efforts of companies that want to see growth. With over a decade of marketing and employee engagement experience under her belt, Crystal has an out-of-the-box way of thinking that draws attention to her marketing strategies and community involvement. In this episode, Ryan and Crystal discuss the most common things that contractors do that ge...

Jun 28, 202235 minSeason 1Ep. 48

eCommerce for HVAC Companies With Stephanie Postell

BlueCollar.CEO – Stephanie Postell is the Co-Owner and Chief Operating Officer of Anchor Heating and Air , a company that provides service, maintenance, and installation of HVAC systems. She is also the Contractor Success Coach for Contractor Commerce , the first and only plug-and-play e-commerce solution for contractors. In this episode, Ryan and Stephanie talk about the developments in e-commerce, customer behavior related to the trades, and why it's a good decision to sell trade business supp...

Jun 21, 202234 minSeason 1Ep. 47

Top Mistakes To Avoid When Selling Your Home Services Business With Brian Cohen (Part 2)

BlueCollar.CEO – Brian Cohen is the Business Strategist for SF&amp;P Advisors , a valuation, accounting, research, and financial analysis company for HVAC and plumbing businesses and mechanical and commercial contractors. Before joining SF&amp;P, Brian ran a home improvement organization with more than 100 employees in four locations. He is well versed in sales and marketing strategy and has consulted dozens of clients in various industries. He is adept at project management and client relations...

Jun 14, 202229 minSeason 1Ep. 46

Top Mistakes To Avoid When Selling Your Home Services Business With Brian Cohen (Part 1)

BlueCollar.CEO – Brian Cohen is the Business Strategist for SF&amp;P Advisors , a valuation, accounting, research, and financial analysis company for HVAC and plumbing businesses and mechanical and commercial contractors. Before joining SF&amp;P, Brian ran a home improvement organization with more than 100 employees in four locations. He is well versed in sales and marketing strategy and has consulted dozens of clients in various industries. He is adept at project management and client relations...

Jun 07, 202224 minSeason 1Ep. 45

Maintaining the Customer Experience With Rodney Bailey

BlueCollar.CEO – Rodney Bailey is the President of Magothy Electric Company, a family-owned and operated company providing quality electrical services to improve the lives of homeowners in Glen Burnie and the Baltimore metropolitan area. Rodney started the company in 1996 with a vision of changing the world in the electrical industry. In this episode, Ryan and Rodney discuss the importance of reviews and maintaining the customer experience, from answering the phone to after the technician leaves...

May 31, 202227 minSeason 1Ep. 44

The Truth About Working With Family in a Trades Business With Mark Stepowoy and Rachel Cross

BlueCollar.CEO – Mark Stepowoy is the Owner of a couple dozen Roto-Rooter Plumbing &amp; Drain Service franchises, and Rachel Cross is a Senior Growth Product Specialist at ServiceTitan . Mark’s franchises are located throughout Ohio and Illinois. Mark is also a partner in a few other locations. He’s been in the Roto-Rooter business for a quarter of a century. At ServiceTitan, Rachel helps establish solutions around customer-specific setups and workflows, building relationships, and training use...

May 24, 202242 minSeason 1Ep. 43

The Truth About Being a Woman in the Trades With Cassie Pound and Leslie Harpole

BlueCollar.CEO – Cassie Pound is the Vice President of Quality Heating &amp; Cooling, LLC , and Leslie Harpole is the Co-owner of Champion Plumbing . Quality Heating &amp; Cooling, LLC is a full-service HVAC and plumbing company in Glenpool, Oklahoma. Cassie has a heavy human resources and management background, having worked in HR for a trucking company and handling operations for a retail chain. She and her husband Oscar founded Quality Heating &amp; Cooling in 2014, and Cassie handles the mar...

May 17, 202233 minSeason 1Ep. 42

Financial Training and Planning for Trades’ Teams With Travis Smith and Heather Bargender-Wavra

BlueCollar.CEO – Travis Smith is the President, and Heather Bargender-Wavra is the Chief Financial Officer (CFO) of Sky Heating, AC &amp; Plumbing , based in Walton, Oregon. Sky Heating, AC &amp; Plumbing was initially founded in 1979 by Travis' father, William Smith. Travis has spent his entire life working with the company, climbing the ranks from office worker to technician, and now he’s the owner. He serves on the board of the Oregon Air Conditioning Contractors of America and the Home Build...

May 10, 202235 minSeason 1Ep. 41

All Things Recruiting for the Trades With Nancy O'Hare-Zika

BlueCollar.CEO – Nancy O'Hare-Zika is the Owner of Yellow Dog Creative (formally Swick Media), a full-service marketing agency with a strategic focus on companies in the skilled trades. They offer videography, audio production, graphic design, animation, brand development, creative writing, media strategy, and buying services. Previously, Nancy was the General Manager of Swick Home Services. She is also the Owner and CEO of Gavel Marketing. In this episode of Blue Collar.CEO , Ryan and Nancy tal...

May 03, 202230 minSeason 1Ep. 40

The #1 Secret To Growing Your Trades Business With Cassie Pound

BlueCollar.CEO – Cassie Pound is the Vice President of Quality Heating &amp; Cooling, LLC , a full-service HVAC and plumbing company in Glenpool, Oklahoma. She has a heavy human resources and management background, having worked in HR for a trucking company and handling operations for a retail chain. She and her husband Oscar founded Quality Heating &amp; Cooling in 2014, and Cassie handles the marketing side of the business. They have six beautiful kids. On this episode of Blue Collar.CEO , Rya...

Apr 26, 202234 minSeason 1Ep. 39

Lobsters and Growing Your Home Service Business With Dan Zawacki

BlueCollar.CEO – Dan Zawacki is the Founder of Lobster Gram, a company that sold and delivered live lobsters and seafood around the U.S as gifts. He was the first person to do it back in 1987, which became his claim to fame. Three decades later, Dan sold Lobster Gram and now runs THE 4 MORES℠ , where he is a Certified EOS Implementer that helps companies implement the Entrepreneur Operating System (EOS). He helps owners and leadership teams get the most out of their companies using his unique ap...

Apr 19, 202240 minSeason 1Ep. 38

Mergers, Acquisitions and Big Exits for Home Services Businesses With Brian Cohen, Business Strategist for SF&P Advisors

BlueCollar.CEO – Brian Cohen is the Business Strategist for SF&amp;P Advisors , a CPA firm that does mergers, sales, and acquisitions with HVAC, Plumbing, mechanical, and industrial contractors. Before joining SF&amp;P, Brian ran a small home improvement organization with more than 100 employees in 4 locations. He is well-versed in sales and marketing strategy and has consulted dozens of clients in many industries. He is particularly adept at project management and client relations. In this epis...

Apr 12, 202233 minSeason 1Ep. 37

Maximizing the Upside Impact of the Trades With Edward McFarlane, Co-founder of Schedule Engine

BlueCollar.CEO – Edward McFarlane is the Co-founder of Schedule Engine , a nationwide service that equips contractors to deliver a modern, connected, and engaging customer experience. He’s a trainer for the HVAC home service community, a Member of the Board of Trustees for North American Technician Excellence, and the Vice-Chair Board of Directors of Air Conditioning Contractors of America (ACCA). In this episode, Ryan and Edward discuss the reasons behind the skills gap in the home services ind...

Apr 05, 202233 minSeason 1Ep. 36
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