BlueCollar.CEO – Austin Clark is the Owner of Moxie Pest Control , where they offer customizable, premium service subscriptions for any of your pest needs. Moxie’s mission is to improve the quality of life for its customers, team, and community. Austin has been managing and overseeing every aspect of the business since 2011. His current focus is on buying other pest control businesses. He is also the Host of the Multiply You Podcast . In this episode, Ryan talks with Austin Clark about transform...
Mar 29, 2022•27 min•Season 1Ep. 35
BlueCollar.CEO – Ryan Redding is the Owner of DP Marketing Services , an agency that is based in Tulsa, Oklahoma and provides digital marketing solutions for home services companies so they can produce quality leads and generate higher profits. They specialize in websites, SEO, PPC, social media, reputation management, and more. Ryan is the Host of the Blue Collar CEO podcast, which is all about helping companies build a better, more profitable, and more sustainable home services business. In th...
Mar 22, 2022•3 min•Season 1Ep. 34
BlueCollar.CEO – Charley Boyce is the President of Paschal Air, Plumbing & Electric , based in Springdale, Arkansas. Charley joined the company in 2010 as the head of sales when it was still Paschal Heat, Air & Geothermal. Two years later, Charley bought out the owner and has grown the company exponentially over the last 10 years. Charley’s success in the trades is not a surprise — he grew up in the trades. He was born and raised in Tulsa, Oklahoma, where his grandfather owns an HVAC com...
Mar 15, 2022•39 min•Season 1Ep. 33
BlueCollar.CEO – Leslie and Brent Harpole are the Co-owners of Champion Plumbing , a residential plumbing service business. They service Oklahoma City and the surrounding areas. Leslie and Brent started Champion Plumbing after Leslie left her job as a Land Technician at a petroleum land and surface services company in 2015. In addition to owning and running their business, Leslie and Brent love being parents to two spunky and fun little girls and two fur babies. In this episode, Ryan talks with ...
Mar 08, 2022•46 min•Season 1Ep. 32
BlueCollar.CEO – Heather Ripley is the Founder and CEO of Ripley PR , a global public relations agency specializing in the skilled trades. Ripley PR was named by Forbes as one of America’s Best PR Agencies in 2021 and recognized by Entrepreneur Magazine as a Top Franchise PR Agency for four years in a row. Heather is proficient in sales, business accounting, strategic marketing, public relations, and social media planning and execution. She is passionate about helping business owners in the skil...
Mar 01, 2022•28 min•Season 1Ep. 31
BlueCollar.CEO – Chad Gill is the President of Concreate , a company specializing in all things concrete, including polishing, staining, surface prep, and joint repair. The company works hand in hand with designers, architects, project managers, general contractors, tradespeople, and homeowners from start to finish. Chad started Concreate in 2002, and through this work over the years, he developed a unique understanding of the importance of clear communication when tracking information from job ...
Feb 22, 2022•35 min•Season 1Ep. 30
BlueCollar.CEO – Ryan Englin is the Founder and CEO of Core Matters , a company that helps home service companies focus on the core elements that matter most to their business so they can win the talent war. Ryan lives out his passion for assisting blue-collar companies to hire quality technicians and craftworkers faster through his proprietary system — Core Fit Hiring. He is a proven people, processes, and systems professional, having been in charge of compliance, teams, operations, and managem...
Feb 15, 2022•30 min•Season 1Ep. 29
BlueCollar.CEO – Leslie Harpole is the Co-owner of Champion Plumbing , a residential plumbing service business that she and her husband, Brent, started. They service Oklahoma City and the surrounding areas. When Leslie left her job as a Land Technician at a petroleum land and surface services company in 2015, she channeled her passion for her community and other local businesses to start Champion Plumbing. She received her Bachelor of Science degree from the University of Central Oklahoma. In ad...
Feb 08, 2022•40 min•Season 1Ep. 28
BlueCollar.CEO – Caleb Guilliams is the Founder and CEO of BetterWealth , a company committed to showing people how to take back control of their money and turn it into unprecedented wealth. Caleb began his journey into wealth creation at an early age by reading every financial book he could get his hands on. He was fascinated with the idea of ordinary people being able to achieve extraordinary wealth. Fast forward to his college days, Caleb took over the entire investment department of a bank b...
Feb 01, 2022•42 min•Season 1Ep. 27
BlueCollar.CEO – Jen McKee is the Owner of Kee Hart Marketing , a social media marketing agency that provides done-for-you services for service-based companies. Kee Hart Marketing is a small but mighty team of people who love, live, and breathe social media. They enjoy being creative, connecting with people online, and buying into their client's goals and objectives. She was formerly a Manager at Chili's for 16-plus years, where she hired and trained team members to run a successful corporate re...
Jan 25, 2022•32 min•Season 1Ep. 26
BlueCollar.CEO – Adi Klevit is the Co-founder and Business Consultant at Business Success Consulting Group , where they systematize businesses so the owner can work "on" the business and not "in" the business. She has a unique understanding of the challenges businesses face, thanks to her 25 years of knowledge and experience as a trained industrial engineer, management consultant, and business executive. Adi utilizes her practical know-how and wisdom to successfully help organizations and compan...
Jan 18, 2022•38 min•Season 1Ep. 25
BlueCollar.CEO – Stacy Fore is the Co-owner at Triple Play Home Services, formally HVAC Solutions, which she started with her husband Mike Fore in 2009. They operate out of Edmond, Oklahoma, and with over 15 years of combined experience, the couple has been able to grow their business 300% since they started. Originally from California, Stacy moved to Oklahoma because of her former job at the second largest student housing development agency in the United States. She traveled the US developing o...
Jan 04, 2022•30 min•Season 1Ep. 23
BlueCollar.CEO – Bradley Scruggs is one of the Founders and the Chief Marketing Officer at ZyraTalk, a conversational marketing platform that helps local businesses win and retain customers. They guide companies through the process of improving their customers' experience and increasing online leads by opening up additional communication channels. Bradley has created various playbooks to assist ZyraTalk's customers in automating the entire customer relationship through automated chat, automated ...
Dec 28, 2021•28 min•Season 1Ep. 22
BlueCollar.CEO – Ian Schotanus is the Managing Member, Owner, and Lead Consultant for The Big Picture Consulting , where he leads HR and safety consultations to assist contractors across the US to protect their life’s work from the adeptness of labor and ambulance-chasing lawyers. Ian has a well-established knowledge base specifically geared to assist residential and commercial service providers. He is a US Navy veteran, has worked in the retail/service field in both sales and as a technician, a...
Dec 21, 2021•47 min•Season 1Ep. 21
BlueCollar.CEO – Jenny Benbrook is the Co-Founder of Powerhouse Consulting Group , where they offer ServiceTitan support and optimization services. Jenny is an HVAC sales and marketing expert with over 15 years of achievement in directing multimillion-dollar sales growth. She has the unique ability to identify organizational inefficiencies and turn them into profit-increasing opportunities and solutions. She uses goal setting, budget planning, administrative processes, and data analytics to prod...
Dec 14, 2021•33 min•Season 1Ep. 20
BlueCollar.CEO – Russell Furr is the President of Culpeper Home Services . At Culpeper Home Services, they meet customers’ plumbing, electrical, and HVAC needs. Russell started his career as a plumber’s apprentice, and after 10 years, he earned his master plumbing license. Later, he earned his master gasfitter and master electrician licenses, He also has special certifications, including backflow testing and tankless and hybrid water heater services. Russell’s dedication and professional service...
Dec 07, 2021•44 min•Season 1Ep. 19
BlueCollar.CEO – Sarah Ghirardo is the Sr. Marketing Operations Manager at ServiceTitan , where she manages the Marketing Pro Product Team. ServiceTitan is the world’s leading and fastest-growing software technology platform for the trades evaluated at over 8.3 billion dollars. Sarah brings her industry knowledge to help make any size trade business run marketing like a pro. Before joining ServiceTitan, Sarah was the Director of Digital Marketing at Service Champions Heating and Air Conditioning...
Nov 30, 2021•35 min•Season 1Ep. 18
BlueCollar.CEO – Kelley Hartnett is a StoryBrand Certified Guide and a Copywriter at Tall Tree Collective . She’s spent 12 years partnering with nonprofits in both paid and volunteer leadership positions. Her work as a StoryBrand Certified Guide has given her the tools to create an effective communication framework to help struggling nonprofits and businesses. Kelley knows how to craft marketing messages that inspire people to get behind a cause or to buy a product or service. She helps business...
Nov 23, 2021•36 min•Season 1Ep. 17
BlueCollar.CEO – Pay attention to what you are thinking about- because you hold responsibility to take back control of YOUR life! In this episode, Ryan Redding was joined by Stephen Christopher, founder of multi-million marketing agency, Wit Digital , that serves home service companies. With a huge passion in Intuitive guiding and coaching, Stephen has been able to inspire people to become more than they ever thought possible. “We are the conscious creators of our reality through our thoughts an...
Nov 16, 2021•40 min•Season 1Ep. 16
BlueCollar.CEO – Episode 15 is now live! Ryan Redding was able to chat with Josh Ferguson, owner of Spartan Plumbing . During this conversation, Josh gives insight about starting a business, and how to keep it running while continually growing the business. Josh started his plumbing career in 2005 and worked for a plumbing company for 13 years. He then started his own plumbing company in June of 2018 which is now Spartan Plumbing. This episode is filled with wins and losses, lessons learned, and...
Nov 09, 2021•35 min•Season 1Ep. 15
BlueCollar.CEO – Episode 14 is now live!! There are so many things that go into Digital Marketing. Im this episode, Ryan chats with owner and founder of Relentless Digital, Josh Crouch! Josh has been in the home services industry, specifically HVAC for over 8 years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. You will hear some important tips and “must knows” about Google Map Spam, the 3-Pack, and content from this conversation. Best advice from th...
Nov 02, 2021•45 min•Season 1Ep. 14
BlueCollar.CEO – In today’s episode, we had the honor to speak with the master of Branding - Dan Antonelli. Dan Antonelli is the president and chief creative officer of KickCharge® Creative , and author of Building a Big Small Business Brand . He oversees all aspects of brand design and development for KickCharge clients and relishes helping small businesses crush their competition with disruptive brands integrated on wraps. He is a wizard when it comes to creative branding. In this episode, Dan...
Oct 26, 2021•39 min•Season 1Ep. 13
BlueCollar.CEO – In this episode, we had the amazing opportunity to speak with Jackie Aubel, host of the Toolbox for the Trades Podcast with Service Titan -the leading home and commercial field service software. During her time as the host for the Toolbox for the Trades Podcast and within the industry, the biggest takeaway and topic of discussion has been culture. Within the conversation, Ryan and Jackie talk about the importance of culture and how you must focus on it now! Jackie says “When you...
Oct 19, 2021•42 min•Season 1Ep. 12
BlueCollar.CEO – In this episode, Eric Albertson breaks down EOS and how it is his #1 practice when it comes to helping business owners get what they want out of a business. Through his Certified EOS Implementer®️ qualification, deep expertise, confidence and skill, Eric has a million stories to make the Entrepreneurial Operating Systems (EOS®️) and his teachings accessible to each member of your leadership team so they can go to productive action and results in days. Eric has helped entrepreneu...
Oct 12, 2021•49 min•Season 1Ep. 11
BlueCollar.CEO – Episode 10 is one of those episodes where you want to have a pen and paper. Because you are never gonna wanna do it-- so you better just buckle down and do it now!! In this episode, Rachel Stepowoy with Service Titan , steps up and talks about how to prevent and overcome burnout. Take a listen as this amazing woman of the trades speaks truth about creating boundaries personally and professionally so that you can take care of yourself. If you want to hear more stories or insight,...
Oct 05, 2021•36 min•Season 1Ep. 10
BlueCollar.CEO – Being disruptive can be a good thing, especially within this industry! This week we had the honor of speaking with someone who has come from the industry and is now looking in from a national view with Service Titan - Jon Brewer!!! In this episode, Jon Brewer talks about how important it is to have the willingness to be disruptive in the trades. “It will bring people back to the trades, attract people to the trades, and make them want to work in the trades.” Don't be scared to d...
Sep 28, 2021•45 min•Season 1Ep. 9
BlueCollar.CEO – No bullshit when it comes to this episode! Just straight facts about how good branding could impact a company. Nancy O’Hare- Zika is a well known expert within the trades when it comes to branding. Her company, Yellow Dog Creative , a Michigan-based creative agency, focuses on the marketing needs of companies across the skilled trades. In this episode, Nancy breaks down some low cost marketing strategies that are easily implementable as well as what good branding takes. If you w...
Sep 21, 2021•33 min•Season 1Ep. 8
BlueCollar.CEO – Cheryl Lanahan is the founder of PlumbBooks, a bookkeeping firm for home service companies. PlumbBooks delivers meaningful, accurate, and on-time custom reporting so that decision makers understand their financial position and make informed money moves. Cheryl’s goal is to have a business where people love to work, clients are wowed with their services, and providing value is #1. PlumbBooks has helped clients save thousands on payroll taxes, adjust their spending so that they ar...
Sep 14, 2021•24 min•Season 1Ep. 7
BlueCollar.CEO – The Man of Social Media…..Marketing. In this episode, we chat with Duncan Alney, CEO of Firebelly Marketing. Duncan shares the best insight about how Home service companies can use social media to their advantage. A lot of guys in the trades doing social media don’t focus on the stories but focus on the “what”. Duncan says that as business owners, men and women should focus more on the story behind the actions instead of just the mechanics. Take a listen to this episode and make...
Sep 07, 2021•37 min•Season 1Ep. 6
BlueCollar.CEO – In this episode, Aaron Smeltz with Quality Service Today Plumbing & Septic explains why you should not try to teach a dog to meow. Also how it is absolutely impossible to hammer a nail in a piece of wood with a screwdriver. If you want to know what the heck either of those mean, sit back, crank up the sound, and take a listen. Aaron is a man of realness and integrity and knows how to build a business where people lead with their strengths. If you want to hear more stories or...
Aug 31, 2021•36 min•Season 1Ep. 5
