Send us a text I loved having Cass join me on this episode - she's always so much fun to chat with. Cass owns Mexico Cassie Goes International and she's authored two books: Moving To Mérida and Yucatán With Kids: A Travel Guide (also available in Spanish) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional ...
Aug 05, 2024•35 min•Ep. 218
Send us a text I am a huge believer of talking to your customers as much as possible. A survey is a great way to do that. In here, I tell you how I do it... the questions I ask... and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll n...
Aug 02, 2024•19 min•Ep. 217
Send us a text The DEARMAN approach has been around a long time... and it's great for asserting your needs with your kids or your significant other. But - surprise - it's also great for conversations that may be difficult with clients or writers. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources...
Jul 31, 2024•17 min
Send us a text Today I chat with Dr Angela Caveney (Angi) about her blog ( Midlife Reimagined ), membership and products... about how she is beginning to make a shift in her target audience so that she continues to serve while feeding her passions. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resourc...
Jul 29, 2024•40 min•Ep. 215
Send us a text I have my first KDP book on Amazon ! Ta-da! It wasn't too hard at all. In fact, I got a second one up (create to live) in only about 8 hours. Here are a few things I learned along the way! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate...
Jul 26, 2024•24 min
Send us a text Prioritizing your work can be challenging. And especially now, I find that many bloggers are still prioritizing writing new content over the 5 most important pillars to increasing revenue: email, personas, products, sales and ads. I break those down for you in this episode. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ...
Jul 24, 2024•22 min•Ep. 213
Send us a text Teresa Kulczycki from An Acre in the City joins me today to discuss when to start creating products and whether or not web stories are worth the effort. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anyth...
Jul 22, 2024•31 min•Ep. 212
Send us a text Every wonder if you should redirect? Should it be a 404 or a 301? What if there is nothing to redirect to? Here's what you need to know! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use ...
Jul 19, 2024•12 min
Send us a text I get a bit vulnerable here... but I think it's important because so many of us struggle with self worth. Here's a little of my story and what I'm working on in that regard. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll ne...
Jul 17, 2024•12 min
Send us a text Amy Piper from Follow the Piper joins me today to talk about her book... product ladders using those books and personas, and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself...
Jul 15, 2024•34 min
Send us a text Today I delve into the power of bundle collaborations to grow your email list. I'll share my experience participating in a recent bundle event, providing a step-by-step breakdown of how bundles work, the benefits of participating, and tips for creating your own. Learn how to leverage bundles to attract and engage your target audience, all while building valuable email lists. Whether you're a seasoned blogger or just starting out, this episode offers actionable insights to help you...
Jul 12, 2024•24 min
Send us a text Do you ever get imposter syndrome? We're going to talk about what it is, why it happens, WHY IT'S A CLUE YOU'RE DOING SOMETHING RIGHT, and what to do about it. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you t...
Jul 10, 2024•17 min
Send us a text Sarah is founder of momsla.com I talk with Sarah about her book (and give her some ideas re: selling it to personas) and about refusing to let Google win this battle. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never lin...
Jul 08, 2024•29 min•Ep. 206
Send us a text I get this question so often, but I can't give you an answer. YOU know your audience so much better than I ever will. But I can give you some guidance on brainstorming product ideas. Here are seven places to get your ideas from! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, a...
Jul 05, 2024•20 min•Ep. 205
Send us a text A regular inventory of what you have to be thankful for WILL make a difference in your life and your business. Tried it, but felt mundane or scripted? Try these seven gratitude prompts. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate li...
Jul 03, 2024•14 min•Ep. 204
Send us a text Mondays are for chatting with bloggers from the Insider Membership about what's happening in their blogging business. Today we're talking to Abbie Alter of Plano Moms . She's sharing what's working well in her business... and I try to answer questions about her featured listings, and about how to grow her email list. Hope you find ideas and inspiration from this conversation with a fellow colleague. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab i...
Jul 01, 2024•32 min•Ep. 203
Send us a text There were two NASA "fails" in the news this week... which got me thinking about our own failures. Here are 10 reasons your efforts aren't succeeding the way you want, in the order I'd review them if we were to do a private consult. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resource...
Jun 28, 2024•24 min•Ep. 202
Send us a text 5 tips about crafting your story.... plus 20+ story prompts Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!...
Jun 26, 2024•22 min•Ep. 201
Send us a text You may or may not know that my friend Gary Arndt is the very reason why I started this podcast. He taught me about podcasting, encouraged me, supported me.... even among his own rising notariety. His podcast Everything Everywhere Daily sees about 1.5 million downloads a month (and growing!) So, on my 200th episode, Gary joined me again, only this time HE interviewed ME about what this journey has been like. Come listen! Grab ALL the freebies I mention on the podcast PLUS so much ...
Jun 24, 2024•40 min•Ep. 200
Send us a text Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!...
Jun 21, 2024•13 min•Ep. 199
Send us a text I promised to help give you some more direction on finding clarity... so as a continuation of the last episode... here are how 9 special words can help you craft the right FEELING about the future. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include ...
Jun 19, 2024•17 min•Ep. 198
Send us a text How are you feeling in the chaos? Fine? That's not good enough friend... so how to we get you to "great?" Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!...
Jun 17, 2024•17 min•Ep. 197
Send us a text Love this question for Leslie in our facebook group, asking me about what KPIs are worth following now. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!...
Jun 14, 2024•28 min•Ep. 196
Send us a text Stephanie is a member of our Facebook Group and asked a question about starting a blog in the midst of the Google craziness. We're covering that in today's episode! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link ...
Jun 12, 2024•27 min•Ep. 195
Send us a text MidJourney is an app that allows you to create AI images for your website, printables, books, etc. I also reference a "scavenger hunt" that I created with MidJourney. You can see that here. Can you use these images in products that you sell? Can they be copyrighted? What prompts can help you get the look you want? All that in more in this episode! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.fac...
Jun 10, 2024•27 min•Ep. 194
Send us a text Are your newsletters inclusive? Can your color-blind, dyslexic and neurodivergent followers enjoy your content? Here are 8 considerations for your newsletter and your website. Color Contrast Checker: https://polypane.app/color-contrast/#fg=%23107db5&bg=%23fff&level=aaa&format=hex&algo=WCAG2&filter=protanonopia Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/l...
Jun 07, 2024•12 min•Ep. 193
Send us a text Yesterday Stay22 released this article on Search Engine Journal, and I was lucky to talk to Content Manager Kyle Brouse about his piece. Have you tried any of these methods? Which one works best? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include af...
Jun 05, 2024•22 min•Ep. 192
Send us a text How do you connect with others? How do you build credibility? Both of these things require sharing your story... and here is the blueprint for crafting your story to help increase your sales! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affili...
Jun 03, 2024•19 min•Ep. 191
Send us a text Johanna Voss owns an agency that represents a diverse range of multicultural talent - Johanna B Voss Talent Agency . Keryn Means, a long-time friend and OG family travel blogger at Twist Travel Mag also works regularly in marketing consulting. I am honored to have these two ladies join me in a chat about the right ways and wrong ways to approach working with brands. And while Keryn works with travel mostly... Johanna has a vast portfolio with tons of brands from a social perspecti...
May 31, 2024•55 min
Send us a text It has not even been 24 hours since the leak was made public... so there is STILL so much to learn. But Mike King' s article is {chef's kiss}! He's done so much of the heavy lifting when it comes to digging into these API documents. After reading his info, plus that of Rand Fishkin, I thought that even as a studied SEO myself, it took some significant brain power to digest. So, once I spent about 4-6 hours doing that, I decided to share my 7-pages of notes with you in the form of ...
May 28, 2024•50 min
