Send us a text Jessica Sanders owns The Happiest Blog on Earth , co-owns the Disneyland with Kids podcast and Facebook group, and it am incredible networking genius! Jessica shares an incredible story about meeting a major Disney executive and how she handled it.... plus a 3-part networking framework and some tips and tricks! Grab your notebook - she even gives you some swipe copy for your follow up emails! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all h...
Mar 15, 2024•48 min
Send us a text Blogging Manifesto Series: Principle 4 If you missed the overview of all 13 principles, find them in this episode , and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 4 which is... We niche down to secure focus, authority, and engagement. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipete...
Mar 13, 2024•20 min
Send us a text Blogging Manifesto Series: Principle 3 If you missed the overview of all 13 principles, find them in this episode , and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 3 which is... We avoid chasing shiny pennies Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I li...
Mar 11, 2024•22 min
Send us a text Blogging Manifesto Series: Principle 2 If you missed the overview of all 13 principles, find them in this episode , and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 2 which is ... We harness our unique strengths and knowledge Your call to action in this episode is a self-assessment. Here are 10 questions to consider: 1. What topics am I most passionate about? 2. What unique experiences or perspectives do I bring to these topics? 3. W...
Mar 08, 2024•20 min
Send us a text Blogging Manifesto Series: Principle 1 If you missed the overview of all 13 principles, find them in this episode , and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 1 which is ... We remember that our mission is to serve I know it sounds cliche... maybe even boring. But I assure you it is the secret to success. Your call to action? A love letter to your audience. You don't have to publish it, but I highly recommend you write one and ...
Mar 06, 2024•14 min
Send us a text "Manifesto" is a loaded word, evoking images of revolutionary fervor, political movements, and sweeping social changes. But at its heart, a manifesto is just a declaration—a clear, public statement of intentions, opinions, or objectives. These 13 proclamations serve as a guiding light for bloggers seeking to make a meaningful impact in their niche. They emphasize the importance of serving the audience, leveraging personal strengths, maintaining focus, and executing a strategic pla...
Mar 04, 2024•18 min
Send us a text I've been spending some time learning about the experience of creativity - which is not confined to the arts. I consider myself to be creative in my business dealings, for example. I share some Elizabeth Gilbert and James Clear advice to keep you motivated in your creativity even if Google is not playing nice. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast...
Mar 01, 2024•13 min
Send us a text Do you struggle to know what should go in a writer's contract or in your contract with a brand? What should be in your disclosure statement? Can you negotiate more money or less deliverables? We talk about all that and more with Danielle Liss from Businessese and LissLegal in this jam-packed episode. And... if you're considering one of Danielle's AMAZING legal templates, don't forget to use the code LESLI15 to save 15% off your order.... or, if it's easier, just click this link to...
Feb 28, 2024•49 min
Send us a text Many people are talking about the recent HouseFresh article: How Google is killing independent sites like ours You may or may not know that there was a predecessor: How 16 Companies are Dominating the World’s Google Search Results I share with you some interesting insights from this original piece... how to leverage "ideas" from the Big 16... and how to stay out of their way. Additionally in this episode I reference this article about Reddit and the decline of search. Grab ALL the...
Feb 26, 2024•22 min
Send us a text Marcie Cheung is the owner of Marcie in Mommyland , Hawaii Travel with Kids , and Hawaii Travel Spot She has several Hawaii travel guides on her site and on Amazon . And here's the thing - she is a marketing GENIUS when it comes to getting these guides into the hands of people who need them, picking (higher than you might imagine) price points, and luring buyers in with a sensational free email series. We had a fantastic discussion about her product considerations and marketing pl...
Feb 21, 2024•36 min
Send us a text We recently had a reader who was hit by HCU... so she was nervous about updating the few posts that were still ranking for her target keyword. Here's my answer... Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link yo...
Feb 19, 2024•9 min
Send us a text There were so many questions about NewsBreak that I decided to devote a whole episode to addressing them! We talk about contributors vs publishers.... backlinks and canonical links.... making money... the right type of content... and more. Thinking of becoming a contributor? I'd love you to use my link: http://creators.newsbreak.com Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/group...
Feb 14, 2024•20 min
Send us a text Many of you have a special product-based lead magnet to sell your products... and you have partnerships, allowing others to sell those products for you as an affiliate. Have you considered using a product lead magnet in those situations? Here's what that might look like. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** ...
Feb 12, 2024•12 min
Send us a text WPBeginner updated an old stats list for 2024... with some interesting findings! Here are a few that stood out to me, and that can validates a few things I'm doing and other info that might have me changing my tune. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may o...
Feb 09, 2024•20 min
Send us a text Like her music or not, Taylor Swift is a business GENIUS! I'm not a Swiftie, but I love reading about her business endeavors... they never fail to inspire me. And for that reason, I give you seven ways that Taylor can be an inspiration to every blogger out there! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometime...
Feb 07, 2024•11 min
Send us a text It's time to get curious about all the different ways to serve your personas and make more cash - especially with Google-gate wrecking havoc. Along with products... I am adding a new "service" to my readers and subscribers... daily news and newsletter content. Today I'm sharing exactly what I'm doing... how it's going... lessons I learned... Be sure to stay to the end to understand why I am NOT telling you to do the same... but what you CAN do to find a new sweet spot like we did....
Feb 05, 2024•22 min
Send us a text Stage 7, Part 3.... with this episode we complete the 7 Stages of Blogging series ! We discuss an alternative to "starting a new blog" as a means of growing your business. Of course it includes personas! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not in...
Feb 02, 2024•11 min
Send us a text We're in Part 2 of Stage 7, reviewing the 7 Stages of Blogging . It's here that you strategically plan your product offerings... a freebie and 3 offerings per persona, with various price points. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include aff...
Jan 31, 2024•11 min
Send us a text I can't believe that we are already on Stage 7 of the 7 Stages of Blogging ! We're moving into some advanced product tactics here... and up first is info about two ideas to help you sell more. A full on strategy for your affiliate partners (no, sending them a link to use is not a strategy) and gathering testimonials. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson ...
Jan 29, 2024•6 min
Send us a text We're back to reviewing the Stages of Blogging, and today we're on Part 3 of Stage 6! After you've identified your audience needs, crafted a product, built a sales page and put your optimized email sales sequence in place, it's time to go back to building content... on your blog and on social... that aligns with this product and persona. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/...
Jan 26, 2024•10 min
Send us a text Thrilled to have Anna Cook of Stuck On The Go with us today.... she's sharing some secrets to pitching and getting paid - even with a smaller audience! I have to admit, this is one of my favorite interviews, filled with tons of helpful insights. Anna is in travel... but I have to believe these tips and tricks can work for any niche! Take a listen, then sign up for Anna's pitching checklist here . Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it a...
Jan 24, 2024•31 min
Send us a text Today we’re diving deep into the crux of stage six in your blogging journey: the art of converting your viewers into customers! 🎯 CUSTOM PRODUCTS THAT RESONATE 🎯 First things first, let’s talk about product development. Are you crafting offers that truly resonate with your audience? Remember, the key to success is tailoring your products to meet the unique needs and desires of your followers. It’s not just about what you want to sell, but what your audience is eager to buy. ( Se...
Jan 22, 2024•8 min
Send us a text It's time for Part 1 of Stage 6... and Stage 6 is all about PRODUCTS! Crafting Products that Resonate with Your Audience Welcome back to our Blogging Mastery Series! In today’s episode, we’re delving into the art of crafting products that truly resonate with your audience. Here’s what you’ll learn from this insightful session: Understanding Your Audience : We emphasize the crucial first step in product development: understanding the needs and issues of the personas that frequent y...
Jan 19, 2024•10 min
Send us a text Topic Clusters: The Heart of Your Content Universe Defining Topic Clusters : Learn how to carve out your niche by defining topic clusters that align with your blog’s theme. Understanding Article Hierarchy : We’ll discuss the importance of knowing the hierarchy of your articles and how it contributes to your blog’s structure. Hub Pages: A Game-Changer in Blog Navigation The Power of Hub Pages : We’ll explore why hub pages are more effective than traditional category or tag pages an...
Jan 17, 2024•14 min
Send us a text In this episode, we dive deep into the significant policy changes enforced by email giants Google and Yahoo. We explore how these changes will influence email deliverability and what steps individuals and businesses must take to avoid their emails being relegated to the spam folder. Main Themes: Stricter Email Delivery Standards: Google and Yahoo are tightening the reins on email deliverability to combat spam. We discuss what this means for the future of email marketing and commun...
Jan 15, 2024•21 min
Send us a text WE'RE STILL IN STAGE 5, COVERING PARTS 2&3 TODAY. Part 2 is where you begin your B2B newsletter procedures. We have a ton of episodes about this already, so hope you've found those helpful. If this is a new concept, start here . Part 3 is where you begin to use your personas as part of your social media strategy. You probably want to include a call to action using something like the tool mentioned in this episode. Grab ALL the freebies I mention on the podcast PLUS so much mor...
Jan 12, 2024•9 min
Send us a text We're in Stage 5 Part 1 today... where you create your media kit, case studies and brand packages. But the key to all of this is your positioning... setting yourself up as an expert... reducing your competition. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or ma...
Jan 10, 2024•6 min
Send us a text Today, we delve into the art of making a great first impression with your new subscribers through a carefully crafted welcome email series. Today’s discussion is all about why this is crucial for bloggers and how to get it right. Let’s dive into the highlights: High Engagement Opportunity: We kick things off by examining why welcome emails are a golden opportunity, boasting higher open rates and setting the tone for your relationship with your subscribers. One Welcome Per Subscrib...
Jan 08, 2024•15 min
Send us a text In this episode, we’re diving deep into Stage 4 Part 2, where we unravel the complexities of crafting a successful affiliate marketing strategy for bloggers. Here’s what you’ll learn: Understanding Affiliate Marketing: Learn how affiliate marketing creates a win-win for bloggers and companies through a commission-based relationship. Discover the importance of cookie duration and the evolving landscape of Google’s cookie policies. Real-World Success Stories: Hear about a niche blog...
Jan 05, 2024•19 min
Send us a text This episode zeroes in on Stage 4 but starts with a review of the first three stages. Stage 1 lays the groundwork by defining the blog’s identity, setting up key elements, and establishing topic clusters. Stage 2, the pathfinder stage, advances to creating keyword-driven content, choosing appropriate social media channels, and initiating email marketing strategies. In Stage 3, bloggers concentrate on crafting lead magnets tailored to different personas, integrating these into the ...
Jan 03, 2024•14 min
