Send us a text Resolutions and goal setting are what people talk about this time of year. I recommend, instead, that you consider some practices (based in the Hindi and Stoic philosophy) that build a better business and a better life year after year after year. When you focus on these - there is no need to set "resolutions" every year. 1. Design a routine that makes space for all the important parts of your life 2. Cut out all non essentials 3. Take small steps toward your goals and projects 4. ...
Dec 29, 2023•22 min
Send us a text We're still running thru the 7 stages of blogging. .. we're on stage 3, part 3 - begin your weekly newsletter. Design your template, pick a day of the week, and be consistent! Consistency is the key to building relationships with your readers that translate into sales opportunities in the future. (If you're trying to pick an email tool, this episode of the podcast might be helpful) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== ...
Dec 27, 2023•10 min
Send us a text We're at Stage 3 - part 2 of the 7 stages of blogging overview... and it's time to introduce personas to the process. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!...
Dec 25, 2023•6 min
Send us a text We're diving into Stage 3 today, as we make our way thru the 7 stages of blogging. For new bloggers, it's time to invest in a keyword research tool. For existing bloggers, think about your inventory spreadsheet and internal linking between the topic clusters you already have on your site! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.lesl...
Dec 22, 2023•7 min
Send us a text We're wrapping up Stage 2 today... which is about picking and setting up your social accounts. I share with you some insight on who manages my Pinterest - It's Virtual Powerhouse . I also explain what I think it the best way to use social media... hint. It's related to yesterday's episode! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.les...
Dec 20, 2023•8 min
Send us a text We're talking about Stage 2, part 2 today --- getting your email system set up and building your first lead magnet. But I also take this time to share what to look for in an email tool, and why I selected the one we're been using for YEARS. If you're interested in trying Drip, using our link will allow you to get 30 days free (instead of the regular 14 day trial.) - https://try.drip.com/xjzja5vvqpb3 Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab i...
Dec 18, 2023•18 min
Send us a text We're continuing the 7 stages of blogging , and we're starting Stage 2. It's time to do the keyword research on your post ideas... and begin building them out. I recommend dashing thru at least 25 posts before moving forward. You'll also want to create an inventory spreadsheet to manage those posts! Just beginning your blogging journey? I recommend KeySearch if you're just begining. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. =====...
Dec 15, 2023•8 min
Send us a text Melanie Ferguson joins us today. She blogs at SouthernCrush.com AND CreativesOnFirePodcast.com I'm excited to have her because we get to discuss TWO sides of her business, and BOTH will help you! First, we talk about her 2024 Content Planner for Creatives which I am ALL ABOUT! I love the goal management, the monthly tracking and the daily calendar. You can hear us talk about it, or go to the link above to see a video of the layout - then order yours right from Amazon. BUT Second, ...
Dec 13, 2023•28 min
Send us a text We're covering the last part of Stage 1 in the 7 Stages of Blogging series... and it's about topic clusters. This is BEFORE you ever begin any keyword research! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you ...
Dec 11, 2023•6 min
Send us a text We're on the third episode of Stage 1, and we're talking about the basics of setting up your blog. It's at this part of Stage 1 that you'll pick a theme, add your plug ins, set up GSC and analytics and create your fundamental pages. Need help with any of these concepts? Go to leslipeterson.com and use the personal AI tool to find previous episodes that dive into the details. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ...
Dec 08, 2023•8 min
Send us a text The second part of Stage 1 is determining your domain and hosting provider. I give you a little bit of advice about your hosting... but mostly we're talking about your domain. Here are 9 considerations before you commit to a domain! (Stage 2b - 7 Stages of blogging series) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ *...
Dec 06, 2023•15 min
Send us a text A few weeks ago we talked about the 7 Stages of Blogging .. and for the next 7 weeks or so we'll talk a little more about these. This week we begin with Stage 1 - Scout... and how and why to pick your audience and niche before you ever start blogging (or... if you have a blog... do it now!) (Stage 2a - 7 Stages of blogging series) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/...
Dec 04, 2023•15 min
Send us a text There are more KPIs in a blogging business than just page views and RPM. I encourage you to begin 2024 tracking these - if you don't already. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't...
Dec 01, 2023•7 min
Send us a text Do you do competitive research? If not, you should! Here are the questions I evaluate each time I do this work. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!...
Nov 29, 2023•15 min
Send us a text You can't accomplish everything in one go. And, you shouldn't try. Approaching everything in iterations makes you feel more accomplished, less overwhelmed, and just makes more sense. In this episode I break down this approach with email... but it applies to affiliates, SEO, brand contracts, product development... all of it! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipe...
Nov 27, 2023•7 min
Send us a text Some people want a custom IP because they prefer the way it "looks" or they think it will help them with deliverability. Today we dive into why it's PROBABLY NOT the right call. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'l...
Nov 22, 2023•9 min
Send us a text Every year, during the week of US Thanksgiving, I do these three things... 1. Change the year on my posts 2. Create a newsletter ed calendar for the next year 3. Note 5 big wins for the current year I encourage you to try it! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and ...
Nov 21, 2023•10 min
Send us a text I've said it before and I'll say it again - personas are critical to building a profitable blogging business. Here's a reminder of what they are... and all the places I use them in my business. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affi...
Nov 20, 2023•11 min
Send us a text Stg 1 1 | 2 | 3 | 4 Stg 2 1 | 2 | 3 Stg 3 1 | 2 | 3 Stg 4 1 | 2 | 3 Stg 5 1 | 2 | 3 Stg 6 1 | 2 | 3 Stg 7 1 | 2 | 3 Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!...
Nov 17, 2023•8 min
Send us a text I was challenged today with a scenario in which email might not work.... and it's true that NEWSLETTERS might not be the right answer.... but email is ALWAYS the answer! Here's the scenario and what I'd do differently! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they ma...
Nov 15, 2023•6 min
Send us a text You don't want to keep paying for those email addresses associated with people who aren't opening your emails... people who aren't "your people" ... but how do you do that? Safely! Here is the exact plan that I use to clean my list. I hope it helps you too! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I li...
Nov 14, 2023•10 min
Send us a text We're getting to the end of the year, and it's time to begin thinking about what you can do NOW to make 2024 better than ever. What do you need to streamline in your business? And what are you putting off that you should make time for? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resou...
Nov 13, 2023•6 min
Send us a text Starbox is an affordable author/bio plugin that has everything you need! In this episode I explain why I love it and have used it for YEARS! Here is where to find the Starbox Plugin Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links....
Nov 10, 2023•7 min
Send us a text My TikTok video hit 250K views... and my IG reel is at 1.4 million.... and I owe it ALL to the framework I learned from One Peak Creative and The TikTok & Reels Creator Course . I know what you're thinking... but this isn't an ad at all.... This is me sharing the secret with you... because Conar and his crew are legit. And the course is very VERY affordable... and it WORKS! I love that Conar spent so much time with me and shared so many tips here. Take a listen, and then head ...
Nov 09, 2023•43 min•Ep. 221
Send us a text Personal GPTs were just announced and they will revolutionize the web, IMHO. However, I don't know if they are right for bloggers. Will they help? Hinder? Are they worth the cost? Will there be a demand for searching this way from our readers? I've been working with a personal GPT in my membership, and I have one launching on my leslipeterson.com home page shortly... and I'll be testing how open people are to sharing their email address to use it. I ponder the blogging use case......
Nov 08, 2023•13 min
Send us a text There is a core update happening right now, and another Reviews Update happening next week. In this episode I share the timeline change happening (per Google), why Reviews matter for you even if you're not evaluating products, and what questions you should ask yourself every time you publish a piece. Mentioned in this episode: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews Grab ALL the freebies I mention on the podcast PLUS so much more. A...
Nov 07, 2023•11 min
Send us a text If you have a product (or you are thinking of one) then you need these 4 things in place in order to grow your revenue! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!...
Nov 06, 2023•7 min
Send us a text When you know your audience well, the magic starts happening. Can you use this tool that is as easy as A, B, C to define how you bring solutions to your audience? The better you know your audience, the better it is for them and for you. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional reso...
Nov 03, 2023•7 min
Send us a text Do you feel like information is hitting you from all sides, and you're not sure how to prioritize, what to ignore, what is just noise? Maybe you audience is feeling it too? Have you considered offering your readers a "success path" that will keep them tied to you, build a fan base, show them how to feel successful and where to go from "here" - even as "here" keeps changing? That's what we talk about in this 100th! episode! Grab ALL the freebies I mention on the podcast PLUS so muc...
Nov 02, 2023•10 min
Send us a text I keep all my blog posts in Monday.com (not necessary tho!) and I call it my Inventory Spreadsheet. Here are the columns I have in my spreadsheet that you might find useful for your own blogging business. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not i...
Nov 01, 2023•10 min
