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It's a hell of introduction, kV. I appreciate you. I love you, Atlanta. What's going on?
Big Facts in the building? We have your lease in the building. Yeah yeah, dang?
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Check chat one two one two? What's so? What's up?
How everybody feeling? How everybody feeling? Makes them noise? One time Energy check.
Hell, now y'all gotta do better than that. Come on, we need to turn that ship out. Let's go.
Come on, big facts meets earn your leisure once again. How y'all doing fellas good? How y'all doing fresh off investments? Give it up for them? You know, I mean, an amazing job for history, for real. So we had to give everybody, you know what I'm saying, some motivation, some games of course, some wisdom. How did the financial literacy space start for you guys? Let's start there? Boys started
for me. I always was interested in business, like my whole entire life, Like, I always wanted to be an entrepreneur. I didn't know exactly what area I wanted to go into, but I knew that I wanted to be an entrepreneur. I want to do business. And I used to play basketball. I thought I was going to go to the NBA. That was like my first passion. And then when that didn't work out, I went to college. When that didn't work out, I had to figure it out. So I started.
I went back to home in New York, and I started a career as a financial advisor and I was helping people. He was actually my first client, I sold them life insurance. So I was selling life insurance and college savings plans and investing people's money. And I was doing that when I was like twenty four years old. So that for me was the origin story as far as like how it started for me personally.
Yeah, for me, it really started with trying to help kids learn about money. Because you are a teacher, a GGA. I was a teacher in the Bronx for eight years. And really, I mean, if you've been in public school, you know a lot of stuff that's being taught really isn't gonna be applied.
And yeah, somebody said, right, yeah, for sure.
And I had an opportunity to have a group of kids in the summer and we were giving them internships and based on how they performed in that internship, we were going to pay them.
Okay, So I figured, this is perfect.
If we're going to pay them, this is the opportunity to teach them about money. Like you said, at the same time he was starting his career as a financial advisor.
I was like, this is great.
We should start teaching kids about money because if they learn it now at fourteen fifteen, where would they be at nineteen twenty thirty, and so their future trajectory became the goal, like, we're going to make sure that kids learn about money because we didn't get that in school. And so we started doing that, and then he had the brilliant idea to start recording those classrooms.
I was like, this is great. Everybody would see what we were doing.
Parents would hear about it, and they were like, I want my kid to have that. How do we get that in Atlanta? How do I get that in Newark? How do I get it in Chicago? And so my vision was I need to figure out how to scale this, to make this something that's just not local to my community, but something that everybody could have.
And I couldn't really figure it out.
I was trying to get it from school to school, and He's just like, you know what, social media is going to be the way. So he started recording the classrooms and that started his social media campaign with like he said, he wanted to be a financial advisor, like a superstar one his brilliant idea. His dedication to social media really sparked it. Because I'm sitting here like, all right, this is it, this is what we do. He's like, Nah, social media is going to be a way. Those clips
led to him doing interviews. Those interviews people led to people wanted more content, and so they thought he had a show. The whole time, they were like, yo, where's the show, Where's the rest of the episode.
And so one day he was like, look, you want to start a podcast.
And at the time we hadn't listened to any podcast We didn't really know any podcasts. But this is my brother. So if he has an idea, I'm like, let's support it. He said let's start a show. I'm like, all right, let's do it. And we went off in the run it early Leisure.
So look, let me ask you this, at what point in your life did you realize that the things that you were learning and also teaching about financial literacy could effectively change your life forever.
I mean I learned it early. I'm you know, my mom used to call me inquisitive. I had no idea what that meant until years later. I was always asking questions. I knew about money, but I never had conversations about it. And this is one of those things about being around your peers. And so Michalle was an entrepreneur or the
partner Mike was an entrepreneur. They had a skill that I didn't have, and they could talk about experiences that I didn't understand, right because I was doing a nine to five and so I was looking at like, man, they have certain freedoms that I would love to have even though I'm inside of the system of the nine to five work.
And so I started teaching myself. They started having conversations.
I never forget there was a conversation that they had right after I graduated about this book called Rich Dad, Poor Dad, that they had ready. I'm sitting there like, damn, I got nothing to add to the conversation. I haven't read it. And I went home that night. I'm like, this is the last time that anybody's gonna have a conversation around money, and I can't add value to the conversation. So I made it my point to that day start reading, start reading real estate stocks, everything I could do to
add to conversations. I was like, Yeah, this is what I'm gonna do because I never want I have that feeling again, Right, bron, Really, what you think the big what y'all think the biggest like disconnect between our people and the paper, Like what's the biggest disconnect.
Sexy Red, I think the biggest disconnect, The biggest disconnect is just the mindset, honestly, Like I feel like, you know where we come from. We come from a working class environment where it was like, you know, your parents might not have had every single thing, but they had a vision for you what they wanted you to do. Like so it was like the goal was for you to do good in school and then go to college and get a college degree and then get a good job,
like you know what I mean. That's something that they might not have ever had the opportunity to do. So that was like really pushed, Like that was something that was like the normal in our neighborhood. Like if you became a sanitation worker, you hit the lottery what I mean, because that was like a very good job where you had been and then you could work for twenty thirty years and then you can retire, you get a pension. This is the kind of mindset that we grew up with.
So I feel like we never really even thought it was achievable to be an entrepreneur. We never thought about we can own real estate and invest in stocks, Like it wasn't something that was even a thought because it wasn't passed down to us generation generation jobs was passed down to us. Like that, that mentality, so the mentality of not understanding the flow of money and looking at it from a scarcity standpoint of like, all right, I get money, I'm a hoarded I'm scared. I'm not gonna
invest money. I'm not gonna do anything like I just want to just make money and just go on vacation once a year and then just put money in the bank and that's it. And that's not a pathway to wealth. Well, I like the crazy thing is like the people with the most money, like they're the most radical, they'll put money in bitcoin, they put money in this that because they understand it's like a frisbee. Money's not meant to just be hoarded. It's meant to actually go out right
like the exactly. So I don't think people fully understand that, and that's what keeps a lot of people what I call like a middle class mindset, whereas you know, you kind of like systematic, like a robot pretty much, you wake up, you go to lunch, you go to work, come home, and before you know it, it's like thirty years of your life has fast and that's all you have done.
Because assembly line.
Yeah, so it's like but like I said, but that's actually even goes back to the education system.
That's what we was taught to do.
If you think about it, from the time that you go to school, you have seven o'clock checking, then you got your twelve o'clock lunch break, you go to gym.
It's all's planned for you.
So for the time you're like eight years old, to the time that you're twenty two years old, you've been doing that same program every single day, the repetition. You might get a week off for Christmas, you get a couple months off for the summer, so you're you're.
Trained like that. Like what I mean.
So, I feel like a lot of our people were never even considering, you know, finance your freedom as an option, never even thought about it.
So now now that we have the.
Internet, now that we have different examples, now that we provide information, I think that that mindset is starting to change, and now people are starting to understand, Okay, maybe I should take this risk, so I can do this, so I don't have to work a regular job for fifty years. If you want to you can, but there's different options
for you. So I think just understanding how money works in the mindset around money is something that we have never really you know, fully understood and you used sexy read.
But the music pays a part in that too, right, So we didn't learn financial intelligence just from school, like sometimes we learned it from music, and it might not always be the best thing. So like I'm thinking, like I'm listening to music in the nineties and they're telling me, Yo, you need to put your money under the mattress, you need to put your money in the mailbox or in a shoe box. Until you become an adult and you realize when you got that money, that was never money
that was banged. And so if you need a loan from the bank, they're gonna be like, where did the
income come from? So like, these are the thing that these myths and these this mindset that we try to break right now, because we know that once you pass this hurdle, there's another one, right from a financial standpoint, So if we get those hurdles out the way early and we teach the young people early, right, they won't have these barriers to face, right, There'll be other barriers, but they won't have these ones that are very simple that we can correct right now.
But then also, like.
Art is very important in this equation because like, growing up, we all wanted to be like Jay and he was a major inspiration and he still is. So when we was like twelve years old, fourteen years old, we listened to Jay and the way that he's talking. He's like, change is cooler, cop, but more important as lawyer fees. Like that was putting something in our brain on he was like, I'm raping def jam till I'm one hundred million man.
It was like he was giving us.
He wasn't giving us direct information, but the way he was talking, even when he was like in ninety six, He's like, y'all dumping through the sauce. I read the Rob Report. I didn't know what the rob report was, but that made me. I'm like, what's the Rob Report. I'm like, oh, this is where they got yachts and boats and watches and his way of thinking.
Yeah, exactly.
So that is important because I feel like a lot of times people say, well, I'm just rapping about my environment or but problem with that is that you're just gonna always stay in your environment. Right, there's no evolution exactly because people do imitate music.
The idea of like, well.
I'm not a role model, it's not really true because they were my role models, so I know firsthand that's who I was looking up to.
I was looking up to the artists and the musicians.
So if I was listening to other rappers, then we might not even be here right now right. Fortunately, we had guidance in the music that it wasn't perfect. There was a lot of issues with even these people that we was listening to, but it led us on a path where we can actually have some level of aspiration, like an inspiration that we wanted to aspire to. It wasn't just just gang culture and drugs and stuff like that. It was like more things that we didn't have that
we wanted to obtain. So I just wanted to say that because we're in Atlanta, So it's like, obviously Atlanta is the mecca of music. But that's a major part in the financial literacy thing, and even when you're looking at he's a real reason why even we're able to be here right now right Like the marathon and black entrepreneurship and all of the stuff that he was talking about that helped the minds ross these people like this,
like what they talk about in their music. It helped people more receptive to our message, right, because now when you hand about wingstop, you hand about entrepreneurship, you're hand about investing, it's like, okay, you starting to get it. They don't tell you enough information where you like fully know it, but at least they opened your mind to be receptive to it. And then we could come in and then provide like detailed information where you can actually, you know, start implementing things.
That goes back to your question of that journey.
And so very early on we knew that the music was something that we could use to grab the audience in right right. And so the first lesson that I ever wrote on financial literacy was Jay and it was as an adult, but I heard that lyric when I was sixteen years old. He said all black Scott is sports and entertainment until we even I'm like, damn when I started thinking about it. That's pretty profound because when we look at all the people we associate with success,
they come from those two fields entertainment or sports. We don't know anything about any entrepreneurs. We didn't know anything about people in business. We didn't know about anybody in real estate or natural resources. It was just those two things. And so if those are the only two things we ever see and we're not one of those two things, what value do we have on our life? And so that was our mission. It was like, all right, well, we're going to show these kids that there's so many
other things you can be that has value. But let's get adults that are doing it right now the highlight to our public. And so that one line sparked me to say, all right, well, who are the people that have value? Who are the wealthiest people on the planet. None of them, when I looked it up, none of them came for sports and entertainment, and seven of them didn't even come from America. So now was a lesson a right, well, we need to explore the economy from
just a domestic standpoint to now an international one. Wow, we got seven billionaires in Africa that we've never spoken about. That's not going to be in your history book, that's not in your textbook. But now we have an opportunity to teach you about that and teach you how to got it. From natural resources and teach you how to got it from cement and electricity. But all these things will never be taught in school, right, So it goes
back to the mission. Hip hop started because we were able to decode And my brother told me this the other day, was like, you keep saying that y'all were able to decode music, but that's not a natural skill, that's a God given skill. The fact that we were able to do it at the same time helped us again decode business. So now when I hear lyrics and I can explain it to my friends, I can also hear CNBC and read the Wall Street Journal and explain it to my community.
You know what I'm saying.
So let me ask you this from a financial and from an entrepreneurial stand point, what would be the most important gym that you would give an adults to put themselves on a path to passive income.
Well, I think that the most important thing that you So it's a few different things I want to do.
You have to educate yourself, that's important.
So like for me personally, my education, my real education started with I read a book called Bridge Dad, Poor Dad, and I read that when I was like eighteen years old, and that helped me understand finance is a lot better. And then from there it's just you know, digging down a rabbit hole of different videos and different books and literature and going to different events. But I feel like a lot of times people don't want to educate themselves.
Right.
You can't rely on somebody else to educate you. It's your responsibility to educate yourself. So as far as when you're looking at you ask the question about passive income, I'm going to talk about investing, but it's extremely dangerous to start investing if you're not educated. Yeah, facts, right, that happens a lot, Like the podcast, that happens a lot, and that's when you you make mistakes and you lose money,
and that could discourage you. So the first thing that you have to do is really really educate yourself, right, and then from there, you know, there's different ways to go about it. I think the three biggest ways that you should be investing is stocks. We talk about stocks a lot. We have a whole show devoted to stocks. That's important because everybody is not meant to be a business owner, but everybody can own a business. So you can own a business by investing in publicly traded companies,
which is own the stock market, Apple, Microsoft, Google. These are all companies that everybody knows, everybody's familiar with, and if you invest in their stock, now you're a part owner in their company. Right, So that's one way to
go about it. Of course, real estate is forever, and you always have to live somewhere, So that's something that at the very least you should You should start with the place that you live, right, try to try to own where you actually are living, and then from there grow multi family homes and you can have an apartment
rented out and airbnb. There's different opportunities on the real estate side, but I think that real estate is something that over the course of time, real estate has always gone up, and if you're living in a place like Atlanta, it's going to continue to go up. Right, Like, I don't see Atlanta real estate dropping in the next ten years. That's almost impossible. So real estate is something that you should do now. One of the things that you can
do too, is work in collaboration with other people. A lot of people get discouraged because it's like they don't have enough time, they don't have enough energy. And it's like I read a book and it was years ago and it was like one of the keys to success
is collaboration. It's like a mastermind approach really if you think about it, because if you work with two three people, now it's like a superhuman, right, because now you're using three different people's expertise, Like even what we do, Like there's things that he's good at that I don't know. There's things that I'm good at that he doesn't know. We have another partner. So when you're investing in real estate, you should look at it from a team perspective, right,
Like I'm gonna get two three people. I don't have time to do every single thing myself, but another person might have time to actually go to the property. Another person might have time to actually look and see what needs renovation and talk to the contract and then we can all pull our money together. So I might only have five thousand, but if three of us have fifteen thousand, that's better. Well I might have ten thousand, but if
three of us have thirty thousand, that's better. So group economics is extremely important from a real estate perspective for sure. And then the last one is business. I feel like, you know, business is important and there's multiple different types of businesses. You guys are business owners, we're business owners.
I feel like it's never been easier to start a business now, like with everything that's happening online, social media technology has empowered everybody to start businesses for low entry and whatever the business is, you have an opportunity. So business is very, very important I think in not just our community but the world, but it's especially our community. For a variety of different reasons, always encourage people to
be business owners. But yeah, I mean those those are three I think cornerstones of what we call passive income. But even passive income is not really passive because you still have to do work. Even if you own a home, like theoretically it's passive income, but you got to check on the tenants. You got to make sure that you have a property manager in place, You got to make sure that the grass is being cut. You gotta you know, so you know, you still want to run that like
a business, right. You never want to get into the point where you're just looking at it like all right, I just invested in something. I'm just going to just sit in the Bahamas and just collect checks like that might come later on, but when you in the beginning prepare be prepared to work. That's that's important.
I just want to touch on the part about business because it's a conversation that we'll had and I'm sure we've had and I'm sure that shot is going to touch on it as well. But we need to really challenge ourselves to invest in businesses that are scalable, right, and so in.
Our community speak on it.
Historically, we have the same type of businesses we're gonna do the barbershop, the hair salon, in the restaurant.
Those are three and.
They're great businesses, right, But when you get inside of these businesses, it's tough to scale them, to replicate them. And in fact, what you do is you end up working for your business and you're an employee for your business. And so in the age of technology and especially where we're headed in the next five years, we just came from a summit in California where they're talking about artificial intelligence, you're going to have to figure out how to scale
and how to have a skill that can scale. And so rather than you know, trying to run away from what's ahead of us, like you said, we need to educate ourselves to create businesses, collaborate with each other, to have.
A model that's scalable.
So now that you know it's something that can exist here, it can exist in New York, it can exist in Africa, it exists in London. And if not, we're going to stay in the same segment, right because we can help our families, we can maybe help our employees. But I want to challenge us to create businesses that can change the world. Like that should be our goal. We've done
this model for long enough. Let's do something that's progressive enough to say, all right, I can help a thousand, a million lives, a billion lives.
Okay, and I want to I'm not trying to cut anybody else off, but I wanted to ask you a question. You were just speaking on group economics, and in your opinion, do you think that the whole group economics theory is why other races such as Asians and Jewish people are so successful.
Yeah, for sure.
You only you can only go so far by yourself, right, and people usually feel more comfortable with people that they have similarities with. So it's like, you know, if you're Asian, it would make sense that you would do business with people that you know come from the same exact country that you could. You have the same dialect, you eat the same food, you have the same religion. It makes sense. So it's extremely important that you work with people that
you have similarities with. And that's just like a no brainer. That's something that's that should be something that we shouldn't even really even have to fully explain at this point. I feel like if you don't understand at this point that you're making a mistake, if you're not collaborating with other people, then you're not meant to actually be in business because it's not gonna it's not gonna work for you.
Only models that have been successful have been collaborations. There's very few models where collaboration has not been put in place.
So that's something that vitally is important.
And like I said, that's us like we we work together and it's not easy. Obviously you're gonna have issues, But why would you want to start something by yourself. Nobody wants to do anything like by themselves. It's not easy. So if you can find people that have similar goals and like minded people, then that's the pathway to be.
Successful, and I think I think even in our community it's something that we we still have to remind each other about, which is kind of like alarming. Right, you should shot black, you should shot black. Where in other communit it's a given, it's a standard, right, Like if I'm come from the Jewish community and I'm probably gonna have a Jewish dentist, a Jewish doctor, a Jewish lawyer. These things are standards, right, Like we the essentials, these
are the essential things. But we have to remind ourselves. We're so giving and so naive it to a certain extent that we'll go out and find every other culture outside of ourselves to do business with.
And so even having to remind it.
That's why I said, I want to challenge everybody, especially in the next five to ten years, that we have to really look forward and say, all right, this should be the standard. This is how we circulate our dollar, this is what it looks like when we work together. Us even being here is something that we're working together, even with you know, Noahen, Ryan and Paul last week we were with Puff doing his showing up for each
other in a big way. Everybody coming to invest us, everybody here patron and both and all three of these things. This is how we show group economics. This is how we show when we support each other. We didn't have to ask it. You know that there's value here, right, You didn't have to go anywhere else.
You should do it. You should want to do it. Actually.
But then also I want to say, we really have to educate each other the difference between consumerism, consumption and support. So I was talking to my friend yesterday. He has a clothing line, and he was like, a very big NBA player wears his clothing for free. And the NBA agent told them, like, you know, I told I don't
know why he's wearing your clothes for free. So, as black people, we have to fully understand the difference between consumption and support, right, meaning if we wear like if you got a T shirt and I wear your T shirt now, I think that you owe me from wearing your T shirt, right, or I hold it over your head like I did you a favor, But I.
Ain't have to.
You ain't have to do a favor to wear Rolex or Mercedes bits. You don't have to say, hey Lucky, I drove this car. Right, But it's like whenever we support each other. We always look at it like it's support transition, it's not support. Like support is a very dangerous word right now. They can't be support, whether it's in the form of mentorship or I introduce you to somebody, or I go over it out of my way of actually making a commercial for you. But everybody has to
wear clothes. So I'm making a decision to wear clothes. If I make a decision to wear a black designer's clothes, well that's consumption because I like the color pattern, I like the fabric, and I'm wearing it just like I like Nike's or I like Cardier frames. I'm not looking at it from a standpoint of I'm supporting Cardier. Never looked at it if I'm a standpoint of I'm supporting.
Nike or trying to further the brand.
Right, So it's like that's that's another mindset that we have to If you go into a black restaurant, you're going to that black restaurant because you made a conscious decision that you were hungry and you thought that their food was good and you should just do it and tip, and that's it, right. But the mindset of like, well, now you owe me because I'm supporting your business, even if it's done with you know, a mindset of okay,
this is actually I'm supporting black business. Well that's actually dangerous because that word support lends to charity, and charity is something that we have to get out of. Right, this isn't a charitable situation. It's a for profit organization, not a nonprofit organization. When you when you go to invest FST, you're you're paying your money because you want to learn something and you want to be around the vibe.
And that's it.
It's not you never looked at Phil Knight like what do you What did you do with this money that I gave you? Right right, I better not see your magic city. Did you give it back to the did you give your five percent back to the neighborhood. I've never heard it before. So that's another thing that we got to really look at for black businesses.
Stop doing that.
Support the black business because you want to support it because you you look to see the value in it. Don't support it because you think that it's a charitable organization. Because when you when you do that, then you're gonna look at it like it's a church where it's like, Okay, now I'm gonna scrutinize you, I'm gonna keep tabs on you, I'm gonna make sure that you do everything right. And we don't do that for any other organization in the world except for black.
Businesses and the rest.
The restaurant thing is a perfect example, right, Like, we can go to a black restaurant just because we, I guess want to support and let the food come out cold. Right, we're writing with terrible views, we're never going back, But when we go to McDonald's and the fries come out cold, we're like, all right, we're gonna be back next week
and our kids are hungry. We don't hold each other to the same they don't hold corporate to the same standard, and so we got to keep that in mind, right, Like, have grace the same way you would have for McDonald's or any other company or fry or wherever you patron that have the same grace, have the same patience when it comes to us, right, because those are franchises that have been here for decades, right, Like a lot of us are first generation, and so we got to have
grace for each other, even at the highest level.
I'll talk about this all the time.
The people that we've seen a sin to success, the billionaires that we've seen, we've all seen them in our lifetime.
Right.
This isn't like something like the Walton family where oh you read stories about that. No, we actually watched buff do it. We watched Jay do it, we watched over do it. We watched Tyler Perry, we watched Robert Smith, Dave. We've watched all these things happen in our lifetime. They're going to make mistakes. We're gonna make mistakes. We gotta have grace for each other and patience with each other.
So basically, do you feel like when it comes to like black businesses and basically us supporting us, that support subconsciously turns into entitlement.
Yes, exactly, Yep, that was great. That's that's a very good observation. In fact, button that's actually excellent. Thumb is that our time is that really our time? That's time, that's our time over time, she said, She says the time. Look, we gotta we gotta do this.
We're gonna go We're running it out full ball, Josh, were running this.
Yeah, forget that. They gotta get security.
For us.
A real, real, real quick question.
Do you feel like you guys have earned your leisure or is that a consistent thing to continuously earn your leisure, because you see, I'm kicking it too. It's a consistent thing. You could never feel like you made it. Once you feel like you made it, then that's when it all falls apart.
So you know it.
Always gotta keep your head down, always gotta keep working. There's always new levels. No matter what level you're at, there's another level to go to. So I think that's that's extremely important, and that's something that you know for any level of life that you're in, right, I think it's extremely important to never become satisfied and never feel like you know you're at the top of the hill, right, Always remain humble and always remain hungry. That's something that
we learned from the greats. Like even if you look at Kobe, if you look at Mike, if you look at Floyd. I saw Floyd run at in Fountain Blue. I'll never forget. A couple of years ago, I was in Fountain Blue. I was driving, it was twelve o'clock at night, I was going back to change, was going out, and I saw him running by himself in the middle of Fountain Blue Hot on the highway, and he wasn't training for a fight.
And this is what you don't see. You're see him with the eighteen million dollar watch.
You see him with the yacht, but you don't see like because he's been fighting since he was five years old. It's winners have habits, right. How you do one thing
is how you do everything right. So it's like I when I saw that, I gained the whole new level of respect for him because it was like there was no cameras around, there was no hype man, there was no fight coming up, but he was running at twelve o'clock at night because he understands that that's the level of dedication and determination that it took for him to
get there, and he never wants to lose that. So I just encourage everybody to just make sure that when you reach success, understand that you're still at the bottom. Like that's how we look at it, Like no matter how high you are, you still at the bottom.
You got to keep going.
I'll just quickly add that Kobe, like errlisia is a phrase that really just means this levels to freedom.
There's a NonStop pursuit of freedom.
And Kobe said this prior to his pass and he was like, post his career, if he's remembered for playing basketball, then he's filled that life.
And I was like, wow, he's still in pursuit of greatness.
So, whether that was going into film, whether that was going into creating academies, where it was going into education, there was still pursuits, there was still goals, there was still the chasing pursuit of that leisure, that freedom, And.
So that's kind of how the mindset is.
There's always a new obstacle, there's always a new challenge, and we're always going to attack it that way.
Big shouts out to ear your leisure, big shots.
Biggest ever.
That's a FACTI E Y L big facts.
It's big facts, No captain, bitch,