Welcome to a new episode of Beyond the Words. Today Bruno and Amanda are speaking to Rik Grant, Global Head of Language and Cultural Services at international marketing agency Tag Worldwide. Rik talks to us about transcreation, assessing quality in languages you don't speak yourself, B2B vs B2C brand voices, and the shortfalls of AI in the content creation and transcreation process. Connect with Rik on LinkedIn: https://www.linkedin.com/in/rik-grant-97525113/ We hope you enjoy this episode! Plea...
Aug 13, 2025•43 min
Today's guest on Beyond the Words is Teresa Toronjo. Teresa has been working in languages for over a decade, first as a language teacher before moving to localization management. She currently works at freelance marketplace Malt as well as teaching courses in localization through Localization Academy. She talks to Amanda and Bruno today about working with collaborative localization teams, expectations vs. reality with AI, and the importance of nurturing your localization efforts after they've be...
Jul 30, 2025•39 min
Welcome to a new episode of Beyond the Words, where we speak to Tamanna Chanana. Tamanna is an International Speaker and Podcaster, alongside being a Senior Manager of Global Growth Marketing at Whatfix. In this podcast, she speaks about what it is to be a T-Shaped Marketer as well as her journey in becoming a LinkedIn Top Voice and it how it changed her life. Enjoy! Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeis...
Nov 07, 2024•28 min
Welcome to a new episode of Beyond the Words, where we speak to Becks Powell. Becks has worked for leading #B2B agencies before moving client-side. She is now Senior Marketing Manager, ABM and Demand Generation, at Riverbed. In this podcast, she speaks about regional alignment of global strategies in #ABM, the importance of ABM in the overall branding strategy, and why good #localization is key. Enjoy! Thanks for listening! Please don’t forget to subscribe to our channel and to let us know your ...
Aug 14, 2024•25 min
Welcome to a new episode of Beyond the Words, where we speak to Mariana Attie. Mariana graduated from Middlebury Institute of International Studies at Monterey with a Master in Localization and is now a Localization Program Manager at Square. In this podcast, she shares her experiences working agency-side and client-side, she speaks about her time at Apple and shares insights about a transcreation project called Themes. Enjoy! Find out more about Themes on https://squareup.com/us/en/website-them...
Aug 09, 2024•23 min
In this new episode of Beyond the Words, we speak to Flogerta Lesi. Flo is a Localization Specialist and a prolific post and blog writer. In this podcast, she shares her views on the importance of #localization, the key ingredients to good #SEO localization and her own practical experience with the limitations of AI in #copywriting and #translation. Enjoy! Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. W...
Jul 24, 2024•40 min
Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights on cost-effective lead generation, cross-cultural #branding and #storytelling, and on the importance of #transcreation in this process. Enjoy! Watch t...
Jul 17, 2024•38 min
Welcome to a new episode of Beyond the Words, where we speak to Alex Góra. Alex graduated from Dublin City University with a Master of Science in Translation Technology in 2021, and is now a Senior Localization Specialist within the Global Experience team at Qualtrics. In this podcast, she shares her experiences working with translation technology, specifically the roles, risks and realities of AI. Enjoy! To find out more about Aleksandra, visit https://www. linkedin.com/in/aleksandra-góra-37876...
Jun 26, 2024•29 min
In this episode of Beyond the Words, Marketing Edition, we speak to Marina Mann, Digital Marketing Manager for the DACH, Northern & Eastern European regions at Genesys. Marina epitomizes the successful transition from #Localization to the world of International #B2B #TechMarketing. In this podcast, she gives her #1 ingredient for a good #multilingual campaign brief, she shares her experience of marketing luxury supercars internationally, and she reveals how the worlds of localization and dig...
Jun 21, 2024•33 min
Welcome to a new episode of Beyond the Words, Marketing Edition, where we speak to Barbara Cresti. Barbara is a seasoned Marketing Leader, a Global Strategist and an AI enthusiast. She is now Global Principal Marketing Manager at AWS, and in this podcast, she shares her passion for branding and storytelling in international #B2B #TechMarketing, the importance of good #transcreation, her interest for the limitless potential of #GenAI and… her love of Russian literature. Enjoy! To find out more ab...
May 30, 2024•27 min
In this episode of Beyond the Words, we speak to Pedro Dias. Pedro is a marketing leader, a tech enthusiast and a sustainability evangelist based in Lisbon. He shares his experience of his career change from working in board sports marketing to the world of B2B marketing. He walks us through his experience with multilingual and cross-cultural communications and how his passion for marketing led to him founding the knowledge-sharing platform Marketing Punto Final. To find out more about Pedro Dia...
May 20, 2024•47 min
In this episode of Beyond the Words, we speak to Jenna Edwards. Jenna is an actor, a producer, a speaker, an author… and she’s also an Associate Manager of Localization at Mattel. Joining us from her home in Los Angeles, she shares her experience of changing career path from entertainment to localization, she enthuses about landing her dream job at Mattel and she talks passionately about Aggressive Optimism, her new novel based on her own story of overcoming PTSD. To find out more about Jenna, v...
Apr 24, 2024•36 min
In this episode of Beyond the Words, we speak to Gargi Hazra, Localization Manager at Google. She shares her experiences working for some of the biggest names in the tech industry, her views on how the localization industry has evolved over the past 10 years, the importance of a target-centric approach to localization, and her love for the job. We hope you enjoy it. Disclaimer: The views, thoughts, and opinions expressed in this video belong solely to the interviewee, and do not reflect the view...
Apr 18, 2024•35 min
On this episode of Beyond the Words, Bruno and Amanda talk to Iryna Rogova, a native Ukrainian who has worked as a localization manager for several large American tech companies about her career path and how cultural sensitivities and accessibility can be integrated into the translation process. Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global #localization #L10N #translation #transcreation #beyondthewords...
Mar 22, 2024•43 min
In this first episode of Beyond the Words, Zeitgeist founder and managing director Bruno Combart discusses his career journey from marketing into marketing translation and transcreation, the changes he's seen over twenty years in the industry with the introduction of machine translation and AI and how translators can stay relevant. Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global #localization #L10N #transl...
Mar 19, 2024•29 min
