Beyond The Prompt - How to use AI in your company - podcast cover

Beyond The Prompt - How to use AI in your company

Jeremy Utley & Henrik Werdelinpodcast.beyondtheprompt.ai
Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.

Episodes

Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.

In this episode, Eric Porres, the newly appointed Global Head of AI at Logitech, walks us through his mission to transform a 7,000-person organization into a team of AI-fluent knowledge workers. He shares what his first 100 days looked like—from running a company-wide GenAI survey to personally training over 800 colleagues—and how those efforts laid the foundation for a scalable, human-centered AI strategy. Eric talks about building a culture of “augmented intelligence,” not just through tooling...

Apr 03, 202556 minEp. 36

How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos

In this episode, Blair Vermette, founder of Rabbit Hole, shares his remarkable journey from traditional television production to the forefront of AI-powered creativity. Initially sceptical - frustrated, even - by AI’s impact on creative industries, Blair found himself at a crossroads. Instead of resisting, he leaned in, exploring AI’s potential and ultimately redefining what was possible in storytelling. Blair walks us through the creation of his viral Adidas spec ad, Floral, the project that pr...

Mar 18, 202556 minEp. 34

BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography

Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images. He explores the fundamental differences between photography and AI-generated art, why clear definitions matter in creative competitions, and how AI...

Mar 12, 202544 minEp. 35

Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek

AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income. She breaks down how to build a strong personal brand, expand your network, and stay financially secure in an AI-driven world. We also explore AI’s impact on job searches, gender bias, and the balance between automation a...

Mar 05, 202543 minEp. 33

How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship

In this episode, Nicholas Thorne, co-founder of Audos, shares his mission to empower one million entrepreneurs to create AI-enabled million-dollar businesses. From his beginnings on Wall Street to co-founding Audos with Henrik Werdelin, Nicholas delves into how AI is revolutionizing entrepreneurship. He explains the concept of the "Donkey Corn"—a sustainable, AI-powered business model - and offers frameworks like the Five P’s for identifying customer needs and market opportunities. Nicholas disc...

Feb 18, 20251 hr 2 minEp. 32

Why your organization needs to embrace AI—Or get left behind, with Brad Anderson

In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft executive, explores the transformative power of AI in reshaping businesses. Drawing from his time working with Satya Nadella, Brad reflects on Microsoft’s cultural shift from a 'know-it-all' to a 'learn-it-all' mentality and how curiosity and customer focus drive innovation. Brad shares how Qualtrics has evolved beyond surveys, using AI to analyze unstructured feedback and enhance customer and employ...

Feb 05, 20251 hr 11 minEp. 31

Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring

Join Anvisha Pai, founder of Dover, an AI-powered recruiting platform transforming the hiring process for over 500 companies. In this episode, Anvisha takes us behind the scenes of Dover’s innovative approach to recruiting, sharing how her team leverages generative AI to automate repetitive tasks like job description writing and email communication. From her early experiments with AI at MIT to building a fail-fast culture at Dover, Anvisha discusses the challenges and opportunities of integratin...

Jan 21, 202537 minEp. 21

How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel

In this episode, Brice Challamel, Head of AI Products and Platforms at Moderna, pulls back the curtain on how AI is transforming not just workflows but entire organizational cultures. Brice introduces the concept of the AI "catalyst" - a role focused on accelerating safe, effective change - while sharing practical strategies for fostering widespread AI adoption. Drawing on examples from his leadership at Moderna, Brice explains why it's reckless not to integrate AI into your processes, how to av...

Jan 07, 20251 hr 9 minEp. 30

How You Can Leverage AI for Big Decisions – Insights from Geoff Woods

In this episode, Geoff Woods, bestselling author of The AI Driven Leader and founder of AI Leadership, reveals how leaders can leverage AI to tackle big decisions and strategic challenges. Geoff introduces a transformative mindset shift: stop asking, “How can I do this?” and start asking, “How can AI help me do this?” Through real-world examples, he demonstrates how AI can act as a thought partner in high-stakes scenarios like debt restructuring, product innovation, and boardroom dynamics. Geoff...

Dec 17, 202444 minEp. 28

How Peter Hollens uses AI to build a successful YouTube channel with 3m followers

In this episode, we explore how Peter Hollens has leveraged artificial intelligence to grow his YouTube channel to over 3 million followers and sustain his success in the creator economy. Peter shares how AI tools have streamlined his production process, sparked new creative ideas, and even enhanced his ability to connect authentically with his audience. From optimizing workflows to experimenting with AI-assisted songwriting and storytelling, Peter reveals how technology has expanded his creativ...

Dec 04, 202457 minEp. 27

The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier

In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional SaaS models to bespoke software solutions, and the need for companies to capture and leverage tacit...

Nov 19, 20241 hr 2 minEp. 25

Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

In this special episode, we start with an insightful interview from Crafted, where Dan Blumberg and Paige Costello, Head of AI at Asana, dive into how AI-driven tools like status reports and bug triaging are transforming work by removing tedious tasks and sparking creativity. They also explore how AI is reshaping team structures and the evolving role of product managers. Afterward, Jeremy and Henrik continue with Paige to take a closer look at the hands-on development of AI, discussing the unpre...

Oct 31, 202453 minEp. 26

How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn

In this episode, we engage in a thought-provoking conversation with Stephen Kosslyn, former Harvard professor and dean, who has spent decades at the forefront of psychology, neurology, and educational sciences. Kosslyn shares his journey from academia to leading AI-driven educational startups, highlighting the critical differences between passive and active learning. He emphasizes the importance of 'learning by using'—a method where knowledge is applied in real-world, open-ended situations, whic...

Oct 16, 20241 hrEp. 22

Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion

In this episode, we dive deep with Diarra Bousso, founder of DIARRABLU, as she shares her journey from math teacher to fashion-tech entrepreneur. Diarra explains how she uses generative AI and algorithms to design sustainable fashion, significantly reducing textile waste. She highlights how AI has accelerated her design process, enabling her team to meet growing demand and rethink their approach to fashion. Diarra emphasizes the importance of embracing AI as a creative partner, sharing her philo...

Oct 01, 202454 minEp. 23

Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)

Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the i...

Sep 18, 20241 hr 11 minEp. 18

Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch

The 31 GPTs in 31 days project: Lab31 - https://lab31.xyz/ Jenny's website — https://queenofswords.co Jenny's linkedin — https://www.linkedin.com/in/jenny-nicholson-4b01383/ And Jenny said this Medium article might be of interest! — https://medium.com/@missjenny/your-ai-task-force-is-missing-the-point-14078a4ef9c1 00:00 Introduction to Jenny Nicholson 00:29 The 31 Projects in 31 Days Challenge 00:43 The Power of Constraints in Creativity 02:34 Discovering GPTs and Early Experiments 05:24 The Mag...

Aug 27, 20241 hr 13 minEp. 19

A sobering talk about the need for ethical data for AI models with Phoebe Yao

Website: Pareto: Premium AI & LLM Training Data Labeled by Elite Teams 00:00 Introduction to Pareto and Ethical Data Labelling 00:31 Spotlight on Pareto's Mission 01:53 Understanding Ethical Data Labelling 02:16 Challenges in the Data Labelling Industry 06:00 Impact of Ethical Practices on AI Training 08:03 The Role of Domain Experts in AI Training 13:28 Adapting to AI's Disruption in the Labor Market 20:56 Ethical Consumption of AI Products 25:44 Practical Uses of AI in Business 29:18 Closing T...

Aug 12, 202431 minEp. 16

How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects

Website: NotionAi 00:00 Introduction to Shir and AI Journey 00:47 Early Fascination with AI 01:36 Career at Google and Voice Search 03:43 Transition to Waymo and Challenges 05:11 Joining Notion and Initial Impressions 06:09 Adopting AI at Notion 11:55 Internal Use and Impact of AI 15:12 Challenges and Innovations in AI Integration 20:05 Monitoring and Feedback Mechanisms 22:39 Strength and Flexibility in Product Development 23:44 Exploration vs. Exploitation Phases 24:47 Speed Enables Quality 27...

Jul 30, 202446 minEp. 15

The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs)

00:00 Introduction to Steven Johnson 00:20 The Role of Walking in Creativity 02:27 The Importance of Play and Uselessness 04:35 Notebook LM: A New Research Tool 07:02 The Genesis of Notebook LM 09:29 Building and Innovating at Google Labs 12:48 Using Notebook LM for Writing and Research 22:24 Exploring New Book Ideas with Notebook LM 25:27 Exploring AI's Role in Research 25:56 Future of AI in Recommending Sources 26:44 Tone and Style in AI Writing 29:20 Privacy and Copyright Concerns 30:26 AI's ...

Jul 10, 202449 minEp. 14

Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer

Transforming Dreams into Reality: Juan Carlos on Documentary Filmmaking, AI, and Building an iPhone App with ChatGPT 00:00 Introduction to Vanity and AI 01:02 Exploring Virtual Worlds 01:47 Transition to Digital and Photography 03:07 Project Selection and Mindset 08:30 Building an iPhone App with ChatGPT 10:38 Overcoming Technical Hurdles 32:39 Exploring Different Data Formats 32:43 Building a Basic iOS App 35:50 Defining the MVP 37:08 Navigating the App Store 37:55 Future Projects and Chatbots ...

Jun 24, 202437 minEp. 13

Kevin Kelly’s Mind Bending Predictions of Our Fascinating AI Future

00:00 Introduction to Kevin Kelly 00:32 The Future of AI in Interviews 01:42 Philosophical Questions on AI and Authenticity 05:00 Daily Art Practice and AI Collaboration 06:41 Exploring AI in Music Creation 13:47 The Profound Impact of AI 20:42 AI and Organizational Changes 29:50 The Challenge of Digital Memory 32:08 AI and Intellectual Property 36:11 The Future of AI Models 43:06 AI's Role in the Creator Economy 47:21 Kevin Kelly's Creative Process 53:15 Closing Thoughts and Reflections 📜 Read...

Jun 05, 202455 minEp. 12

How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam

Website: Quantified 00:00 Meet Russ Somers: The One-Man Marketing Powerhouse 01:42 Introducing Wendy Webinar: A GPT Team Member Revolutionizing Content Creation 03:42 Leveling Up with GPT: Beyond Basic Task Automation 05:18 Roger RevOps: A Custom GPT for Niche Expertise 08:07 Exploring the Next Frontier: Collaborative and Mentorship GPTs 14:25 The Art of Building and Utilizing GPT Staff: Tips and Tricks 22:27 Expanding the Team: Integrating GPTs into Human Workflows 23:42 Exploring Organizationa...

May 22, 202448 minEp. 11

I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI

00:00 Meet Guy Kawasaki: Author, Surfer, and Tech Evangelist 00:21 The Joy and Connections of Surfing 00:43 Exploring the World of AI with Guy Kawasaki 02:11 The Practical Magic of Generative AI 04:30 Personalizing AI: The Creation of KawasakiGPT 05:46 The Evolution of Writing with AI Assistance 08:36 Harnessing AI for Creative and Research Processes 10:57 The Art of Selective Innovation and Storytelling 15:47 Learning from Legends: Steve Jobs and the Art of 'Stealing' 17:21 Exploring the Limits...

May 08, 202438 minEp. 10

Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar

In this exciting episode, we dive into the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography. Key Takeaways: Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image. L...

Apr 17, 202439 minEp. 9

What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor)

This is really an “do not miss episode” , as we are joined by Ethan Mollick, professor at Wharton and a leading voice on how artificial intelligence is transforming entrepreneurship and education. As an "accidental AI expert," Ethan shares his unique perspective on the AI revolution and provides practical insights for harnessing its potential in business and beyond. Ethan is really an incredible communicator and is one of the leading voices in how to use AI. Key Takeaways: 1. Treat AI like a per...

Apr 02, 202454 minEp. 8

How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho)

In this episode of Beyond the Prompt, we chat with Kevin Williams from Lytho, revealing how they're leveraging AI to improve their marketing and sales function dramatically. From his roots in software sales to pioneering AI in sales tactics, Kevin shares Lytho's journey toward operational excellence and business expansion through generative AI. Unpack the secrets of integrating AI seamlessly, overcoming privacy hurdles, and the tangible benefits it brings to sales and marketing. If you're lookin...

Mar 06, 202439 minEp. 7

New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)

"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can ...

Feb 20, 20241 hr 9 minEp. 6

David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI"

Typeform AI Beta: https://www.typeform.com/ai-features/ 📜 Read the transcript for this episode: Transcript of David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI" |   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen. ...

Feb 05, 202446 minEp. 5

Dan Shipper, Every: "Use AI to make you and your business better"

Check Every on https://every.to/ and Dan on https://twitter.com/danshipper Disclosure: Henrik is an angel investor in Dan Shipper's company. 📜 Read the transcript for this episode: Transcript of Dan Shipper, Every: "Use AI to make you and your business better" |   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley &nb...

Jan 15, 202443 minEp. 4

JJ Zhuang, Instacart: "How AI can solve the 'Whats for dinner' problem.

📜 Read the transcript for this episode: Transcript of JJ Zhuang, Instacart: "How AI can solve the 'Whats for dinner' problem. |   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley   Show edited by Emma Cecilie Jensen. ...

Dec 18, 202340 minEp. 3