Visualizing Ad Spend with External Tools with Michael Schwartz of Sports Research
Nov 15, 2022•18 min•Ep. 12
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Episode description
#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand.
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