TRANSFORM 25 Taking Shape this Spring in Dallas

For the past few years, Sales Transformation Group (STG) has helped roofing contractors grow their businesses through structured sales training, leadership development and an annual growth conference usually scheduled in the fall. This year, STG is springing the TRANSFORM 25 conference forward to April 14-17 in Dallas. In this exclusive episode, STG Founder and CEO Ryan Groth explains why they moved it up this year and provides his vision for what roofing contractors will take away from the event, whether they’re in the residential or commercial space. “I want owners to bring their sales directors to be better at sales leadership, and I want them to bring their salespeople and become better at selling,” he said.