You Could Call It An Adventure

Owning a small business can be an adventure, but according to Paper Route Bakery owner Aaron Seriff-Cullick, it can quickly turn into a crisis. When he made changes to the menu, many customers were disappointed to see favorites disappear, so Aaron showed them other wonderful treats he had cooked up. Aaron shares his experiences — both the good and the not so good — in taking his business from his tiny apartment in Austin to a full-fledged bakery, and the lessons he learned along the way.

Paper Route Bakery Ali Schwartz Meserole Sound

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