Episode description
Episode description
Co-hosts, meet co-creation! This week, Kurt and Tim are joined by special guests Aransas Savas and Dave Norton, hosts of the Experience Strategy Podcast. Together, they take on one of the biggest challenges companies face: truly understanding what their customers want and need.
Data can be valuable, but how useful is it if you don’t fully grasp the “what” or “why” behind those numbers? Aransas and Dave explain why co-creating with customers is a more effective approach than relying solely on data or assumptions. They dive into how blending behavioral science with experience strategy can create lasting value for both customers and companies, while also breaking through common barriers like internal fears, egos, and dreaded groupthink (shudder).
Listen in to discover how experience strategy complements behavior change and why clinging to past successes can lead to blind spots in a rapidly evolving market.
Ready to take your customer experience strategy to the next level? Tune in and join the conversation—because the future of your business depends on truly understanding your customers. And share your thoughts with Kurt and Tim in our new Facebook Group!
© 2024 Behavioral Grooves
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Topics[0:00] Introduction: Customer needs and preferences
[3:14] Housekeeping: BG Updates!
[5:29] Speed Round
[9:35] Customer trends and the importance of outside perspectives
[20:51] Challenges in engaging customers and the role of behavior change
[26:42] Common pitfalls to avoid
[30:30] Grooving session: customer engagement, listening, and considering needs
© 2024 Behavioral Grooves
Links
The Experience Strategy Podcast