Courses, Workshops, & Group Programs: How to validate and presell a new offer in your business
Episode description
Validating and Pre-Selling Your New Business Offer
In this episode of 'Becoming Burnout Proof,' host Meg Bingham, a marketing strategist and certified stress management coach, shares her insights on validating new business offers. She discusses the importance of creating offers based on market demand rather than assumptions, and the value of a 'Minimum Viable Product' approach. Meg introduces the concept of the value ladder and its role in guiding potential clients through the customer journey. She emphasizes the significance of social proof and honest feedback from beta testers. Meg also highlights the necessity of knowing your target audience and using the right offer container, such as workshops, group programs, or courses, to ensure success. Join Meg as she provides practical strategies for pre-selling and validating your new business ideas, helping you to create impactful and profitable offers.
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