In episode 207 of Be The Drop, Durkhanai Ayubi provides fascinating insight into the human psyche and where our need to polarise has come from. We reflect on the differences (and the similarities) between the Western vs Eastern narratives, male vs female narratives and how we can shape humanity through storytelling. This episode was recorded as part of the gender equality documentary, Transcending the Gender Narrative . ---- Are you considering starting a podcast? At Narrative Marketing, we deli...
Aug 16, 2020•17 min•Season 4Ep. 207
In episode 206 of Be The Drop, Anneli Blundell speaks knowledgeably and passionately about gender equality in the workplace and the unconscious bias women and men experience every day due to their gender. She also reveals the key to good leadership, whether you're male or female. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast train...
Aug 09, 2020•22 min•Season 4Ep. 206
In episode 205 of Be The Drop, Melanie Dancer, career transition coaching specialist, provides honest insight into what it's like to be a first responder and help victims of crime. Melanie shares her pivotal career changing moment and provides tips on how to plan for your own career transition or progression. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content...
Aug 02, 2020•24 min•Season 4Ep. 205
In episode 204, Annelise Worn, Marketing Agency CEO, discusses the importance of evaluating what you dislike about your industry to figure out how you are going to do things differently. She also shares a range of invaluable Facebook marketing for small business tips and tactics - these are tried and tested, actionable strategies that you can implement. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like hel...
Jul 26, 2020•23 min•Season 4Ep. 204
In episode 203 of Be The Drop , recorded LIVE from Loreto College , Chelsea Randall, Brittany Elmslie and Bruce Djite discuss the challenges of society's unconscious bias towards women in sport. We take questions from students and uncover insight into how each panellist overcame adversity to enjoy their successful sporting careers. --- This episode was recorded after a live screening of "Women In Sport" Episode 4, of Transcending The Gender Narrative , an 8 part documentary series on gender equa...
Jul 19, 2020•29 min•Season 4Ep. 203
In episode 202, Ben Teoh from the City of Marion, discusses the need for innovation at every level in business, particularly as we navigate the ever-changing digital landscape. Ben details the importance of digital inclusion , and also reveals his top tip for storytelling with impact to reach and inspire your audience. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your o...
Jul 12, 2020•26 min•Season 4Ep. 202
In episode 200 of Be The Drop , JP Drake from Drakes Supermarkets discusses his mission to disrupt the supermarket industry by "doing the right thing, telling the truth and being honest". He also shares numerous 'from the frontline' COVID19 stories and reveals his top tips for storytelling in retail marketing . ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own conte...
Jul 05, 2020•26 min•Season 4Ep. 200
In episode 199, Neha Awasthi discusses the need to avoid a perfectionist mindset. She also reveals incredible insight into how combining storytelling, soul and strategy can result in compelling social media marketing and lead generation. Neha Awasthi has an interesting story. Arriving in Australia from India (via Italy) and starting her own business, Neha is forging her own identity and making her mark in soulful and strategic lead generation through authentic social media marketing . ---- Are y...
Jun 28, 2020•23 min•Season 4Ep. 199
My guest this week, Matt Minear , describes himself as a "Creative Rebel" and is the co-founded of Adelaide creative agency, BAD . Matt believes in challenging the status quo, and in doing so, creating impactful creative branding that gets noticed. In episode 198 of Be The Drop , Matt discusses the similarities between creative marketing and skateboarding. He also reveals his top tips to help businesses future-proof themselves for success by implementing changes now to meet the needs of the next...
Jun 21, 2020•23 min•Season 4Ep. 198
Hello and welcome to Be The Drop Podcast! Hosted by Amelia Veale, a passionate communicator and director of Narrative Marketing. Stories connect us as humans. A well-told story can motivate and inspire us. Be The Drop is a weekly interview podcast that investigates how to tell engaging stories. Join host Amelia Veale on our shared journey to become better storytellers. New Episode Launches every Monday!
Jun 16, 2020•27 sec•Season 4Ep. 201
In episode 197, Louise Miller Frost, CEO of St Vincent De Paul, South Australia talks about starting her new role during the onset of covid-19, we discuss the importance of more female representation in senior leadership and she explains the incredible importance of Vinnies services, including the Women’s Crisis Centre. This year I’ll participate for the 5th time in the CEO Sleepout. If you'd like to help break the devastating cycle of homelessness, head to ceosleepout.org.au and search for Amel...
Jun 14, 2020•21 min•Season 4Ep. 197
In episode 196 of Be The Drop , Chris Warman and Amelia Veale discuss their top lessons learned when looking to shift culturally ingrained gender equality narratives. Through their documentary series, Transcending The Gender Narrative they interviewed a diverse range of men and women, of different ages and from different cultural backgrounds. We also share a sneak peak of some of the interviews from episode 1 of the documentary, which will broadcast live on Channel 44 at 8pm on Thursday 11th Jun...
Jun 07, 2020•15 min•Season 4Ep. 196
Today, we live in a world of fake news and alternative facts - an infodemic where decisions are made on emotion not evidence. In worldwide coverage of the covid-19 pandemic, there has been increasing misinformation about coronavirus . As consumers and concerned citizens, where do we go for trustworthy information? My guest this week, Lisa Watts , describes herself as a long-term "news junkie". Having held multiple senior roles in digital media, when the idea for The Conversation was pitched to h...
May 31, 2020•21 min•Season 4Ep. 195
Some years ago, while living in Broken Hill, I was privileged to work closely with the local aboriginal community. It was through this work that I learned the very real and tangible power of storytelling to bridge gaps and help foster positive change. As a non-aboriginal Australian, this experience helped motivate my desire to understand my Australian story in a way that connects to, acknowledges past hurts and celebrates the incredible stories of our Aboriginal and Torres Strait Islander tribes...
May 24, 2020•27 min•Season 4Ep. 194
I've been involved in video production for nearly 20 years and audio production for 5 years, over which time I've learnt and continue to learn techniques to help craft story. I've self taught myself tools like Adobe Premiere and RODECaster Pro but my primary role is not editing, it's marketing and storytelling. However, through my experience I have learnt the importance and power of good editing to help tell a compelling story. Alex Plisko is an experienced video editor, currently working for th...
May 17, 2020•26 min•Season 4Ep. 193
In traditional Japanese philosophy, wabi sabi (侘寂) is a world view that sees beauty in imperfection . A concept that as we muddle through remote working and home schooling during COVID-19 restrictions, I have seen an increased number of people embrace. Business meetings from home via Zoom have increased our empathy for life's imperfections, as we navigate interruptions from dogs, children and technology issues. My guest this week has been guided by this philosophy for a number of years. Michelle...
May 10, 2020•25 min•Season 4Ep. 192
I've been passionate about the power of video content for a long time. Being visual, it's possible to achieve strong emotive connection. However, with high volumes of video now used in marketing, it can be hard to make your video stand out. One answer may lie in advanced AI software, used to create extremely personalised video messaging , with tailored content produced in real-time. Nathan Musson is the founder of eMoo Media , which has developed a solution to completely personalise video conten...
May 03, 2020•22 min•Season 4Ep. 191
The digital landscape has changed dramatically in the past decade. Instagram, for example, was launched in October 2010. Now, it's estimated to be worth more than $100 billion . There's a whole category of people who earn their living by being Instagram influencers. Digital makes up roughly half of all advertising spend . But with all this transformation has come data privacy issues, cyber-bullying and the birth of social media law . Paul Gordon , is a Partner at Wallmans Lawyers . Paul is one o...
Apr 26, 2020•26 min•Season 4Ep. 190
I believe that we can absolutely take our work seriously but still have fun whilst doing it; actually if you're not able to have fun and implement playful work practices, I'm not sure what's the point! As adults, we sometimes forget how important it is to remain playful and curious about how we learn and interact with others. Daniel Teitelbaum initially studied philosophy before helping to set up The School of Life branch in Australia, where he delivered the organisation's playful workshops. Thr...
Apr 19, 2020•28 min•Season 4Ep. 189
Visual storytelling is incredibly powerful, particularly when it comes to conveying emotion. Feature films deliver the ultimate form of visual storytelling, connecting us with narratives that deliver impact. Territory Studio use motion design and visual effects technology to enhance and enrich a cinematic world to bridge fiction and fact, the future and now. David Sheldon-Hicks co-started Territory Studio in 2010. Trained in graphic design, he was always fascinated with moving imagery and using ...
Apr 12, 2020•24 min•Season 4Ep. 188
As an extrovert, I sometimes take for granted how comfortable I feel networking and meet new people. In a professional capacity, it's an extremely valuable skill to have - to speak confidently in meetings and to make contact with new business prospects. However if you don't feel comfortable in this situation, then you'll definitely appreciate the networking tips for introverts from this week's guest. Kaley Chu had always been highly introverted. But then she got a new job and didn't utter a sing...
Apr 05, 2020•22 min•Season 4Ep. 187
These days have been unlike any other. Like me, I’m sure you're finding the frequent and daily changes to things we previously considered everyday norms, to be an incredibly surreal experience. Now more than ever is a time to lean in and support each other - even if that needs to be virtually and without physical contact. To do our part in helping support you and our community, I’ve been compiling a range of materials that you can listen to, watch or read. Looking after each other and taking the...
Mar 29, 2020•22 min•Season 4Ep. 186
A waterfall begins with one drop. That's the concept behind the Be The Drop podcast, and a key philosophy in my life. I believe that, together, we can create and achieve amazing things. My guest this week has a very similar outlook. In fact, the philosophy of his company, Bionic , is 'together, we find a better way.' His life's purpose is to find what unites us for positive global change . Ben Bickford is a visionary and philosopher, but he's also a businessman. From philosophising with someone ...
Mar 22, 2020•29 min•Season 4Ep. 185
Success isn't something that happens overnight, it's much more long term and comes from building knowledge and experience. Chef Adam Liston started collecting cookbooks from a young age but it wasn't until he left high school that he started working as a cook. Surfing through the day allowed him to indulge his interest in cooking at night and in his early 20s, he left Adelaide to pursue his culinary adventures in other states and overseas. During his travels, Adam honed his craft in Shanghai wor...
Mar 15, 2020•21 min•Season 4Ep. 184
Working in marketing, I'm often asked about the balance between creativity and strategy - which is more important? How do businesses harness creativity in a strategic way? But they're not 'chalk and cheese'. They're not opposites that somehow need to be brought together. Someone who knows this better than many is this weeks guest, Shingy. David Shing - or Shingy as he's more commonly known - is a Digital Prophet . In basic terms, he contextualises behaviours and trends for brands within the digi...
Mar 08, 2020•27 min•Season 4Ep. 183
My interview this week is with a woman after my own heart. Her 'item of significance' is a microphone, she's a business owner and radio host who values meaningful conversations, understanding the profound importance they have in today's digitally connected world. Lisa Leong was working as a lawyer when she first starting interviewing guests in her 'hot seat'. It wasn't until she was in London that she discovered her passion for radio hosting and landed her first official presenting gig. Lisa is ...
Mar 01, 2020•22 min•Season 4Ep. 182
While stories can educate and connect us for a positive purpose, they can also be used to create negative impact. My guest this week is an authority not only on storytelling but also on how to reshape stories that have been used to turn society, in his case, against the cannabis plant and hemp products. Cormac Sheehan is a storyteller. As a Dubliner, it's in his blood, as Founder of Purpose Communications , he's also a storyteller by profession. Cormac's journey has taken him all over the world,...
Feb 23, 2020•26 min•Season 4Ep. 181
Podcasts provide a unique opportunity to communicate by sharing stories on just about any topic. As a scientist, you might think Ahmad Saleem is more comfortable with written communication. However, as the Co Host and Producer of Exploration Radio , he believes that podcasting is the ideal medium for exploratory conversations. Ahmad describes himself as an Explorer, Economist and Podcaster. But he's also an avid traveller. Born in Pakistan, brought up in Canada, he now lives in Australia. As a t...
Feb 16, 2020•25 min•Season 4Ep. 180
There is much to learn from other people's stories, if we take the time to stop and listen. Storytelling can be incredibly powerful and help us to find meaning, build connections and drive change. My guest this week, Brittany Elmslie has a story that's both extraordinary and extremely relatable. Brit has achieved more than your average 25 year old - she has reached the pinnacle of international sport, winning 2 Olympic gold medals. As the youngest person on the Australian Olympic team in 2012, B...
Feb 09, 2020•28 min•Season 4Ep. 179
I'm a talker; but as a student and trainer of effective communication, I also know that communication is not just about talking. Communication begins with the stories we tell ourselves, and often we're not even aware of the impact our self-talk is having on us. This week's guest explains this concept and how art therapy can help. Bel Ryan describes art as naturally therapeutic. Through her work with teenagers as a school counsellor, she discovered that people are able to express themselves throu...
Feb 02, 2020•23 min•Season 4Ep. 178
