This week's episode is ideal for anyone wanting to learn about small business digital marketing . As a small business owner, delivering content marketing and training services, I understand the incredible value in sharing the experience and knowledge from other business owners in this field. Sam Davies is the founder of Digital Noir, he's the 'Humans Aren't Robots' podcast host and a self-confessed BBQ enthusiast. Coming from a background in design and web development, he started his first marke...
Jan 26, 2020•23 min•Season 4Ep. 177
Business founders are hard working, driven people. We commit 100% to our business(es), but with the burden of small business financial pressures, it can often feel like we have to juggle everything ourselves. However, my guest this week understands how important it is for founders to be part of a tribe and share business resources in order to support growth. Peta Ellis knows a thing or two about growth. As CEO of River City Labs, the company grew 550% and post-acquisition expanded into 3 states....
Jan 19, 2020•23 min•Season 4Ep. 176
When you know what you want, decision making is easier. The hard part is figuring out what you want. Embracing the confidence in your decision making, allows you to enjoy wherever your the journey takes you. Someone who knows this through experience, is Australian entrepreneur Nick Crocker, who I had the pleasure of interviewing at Southstart 2019. Nick is a General Partner of Blackbird Ventures. His entrepreneurial tale started when he launched We Are Hunted , software that continuously scanned...
Jan 12, 2020•23 min•Season 4Ep. 175
Life as a small business owner and the desire to constantly achieve peak performance, can be hard. When you're an entrepreneur or startup founder, you need to be extremely resilient. What's interesting, and what my guest this week knows only too well, is that often, one of the main things holding us back, is ourselves. Aaron Birkby describes himself as an "eco-system builder". With a background of more than two decades as a successful startup founder, receiving a 2016 Entrepreneur Of The Year aw...
Jan 05, 2020•24 min•Season 4Ep. 174
I turn 40 in 2020, so it's a very exciting year for me. As I get older, my appetite for learning increases and I'm looking forward to achieving more by setting specific new year goals for 2020. To make sure goals are focused and productive, it's important to use a strategic framework or structured approach. Bel Ryan is the founder of Ignite Art Therapies . As a leading art therapist and creative facilitator for more than 15 years, Bel has extensive experience in supporting individuals and teams ...
Dec 29, 2019•17 min•Season 4Ep. 173
2019 has been an incredibly exciting year for podcasting, with increasing numbers of people listening to, creating and investing in podcasts. As the number of podcasts increase, it can be hard to decide which one you should listen to - which is why we love podcast recommendations. According to the 2019 ABC Podcast Survey , word of mouth is the number 1 means of discovering new podcasts. When James Cridland from Podnews is presenting at conferences, he makes a point of recommending a podcast he's...
Dec 22, 2019•20 min•Season 4Ep. 172
The SA Woman Awards are designed to showcase and celebrate the achievements of women-led businesses within the SA Woman network . I recently had the pleasure of attending these awards, to interview and gain insights from women who are winning in business. Carly Thompson-Barry is the founder of SA Woman. Through her entrepreneurial journey, she fundamentally understands the difficulties female entrepreneurs and business owners face via societal pressures, family responsibilities and unconscious b...
Dec 15, 2019•23 min•Season 4Ep. 171
Many factors create culture. History, media and language all play a part in what makes up Australia. But community is perhaps what makes each of us Australians. The Community Broadcast Foundation is committed to help amplify a diverse range of community voices. Businesses should also support these voices, if we're to make a positive impact, socially and commercially. Jon King is the Grants Manager of the Community Broadcasting Foundation (CBF), a small charity that funds community media projects...
Dec 08, 2019•24 min•Season 4Ep. 170
I grew up in the agri-business world and cut my teeth in content marketing creating videos on pig farming for my parents' business. I'm now fascinated by the opportunities presented in AgTech. Agriculture and technology - two of the most species-defining human inventions - joining together to create new opportunities for our future. And what better way to explore these new, disruptive ideas than at Southstart with Farmwall co-founder Serena Lee . Farmwall , is an AgTech startup that designs urba...
Dec 01, 2019•18 min•Season 4Ep. 169
As a mum and a marketer, I'm fascinated with how we connect to one another as humans - how we learn, how we relate and how we grow into being the best versions of ourselves. But who defined "best" and how do we instil this desire into our children? As adults, how do we avoid being derailed from that path? John Hunter is an educator of more than 40 years and the inventor of the World Peace Game , a fascinating child-centred, collaborative learning-based board game available in 36 countries. The g...
Nov 24, 2019•19 min•Season 4Ep. 168
Leadership and teamwork are highly valued skills in both sport and business. As an elite, team sport athlete, the ability to work together in an effective team, is critical for success. Winning teams are those that effectively draw on the strengths of all players. Bruce Djite , is the Director of Football at Adelaide United , after retiring from a successful international soccer career. Bruce represented Australia 9 times for the Socceroos, he also served as a member on the Professional Football...
Nov 17, 2019•24 min•Season 4Ep. 167
It can seem difficult to create a point of difference for your business. There are learned perspectives and attitudes that prevent us from seeing outside traditional viewpoints. However if we allow ourselves to be open to new ideas and ways of thinking, great success can be achieved through creativity in business. Different is nothing to be afraid of, as Finbar O'Hanlon emanates in his daily life, as a musician and creative entrepreneur working with corporate boards and other entrepreneurs. His ...
Nov 10, 2019•25 min•Season 4Ep. 166
Podcasting is the storytelling revolution that empowers the everyday person with the opportunity to create and share their own audio content.t. We all have something to say, but the challenge is to create good content that gets attention in today's media climate. As a podcast producer, Podnews, is my number 1 resource to help navigate the world of podcasting. James Cridland , the editor of Podnews , is a radio futurologist and podcast industry expert, giving commentary and influencing the trajec...
Nov 03, 2019•20 min•Season 4Ep. 165
When it comes to looking after ourselves, most of us treat symptoms when they appear instead of managing our lifestyle to prevent them from occurring. Stress management is one such issue that stops us from working effectively and enjoying time out of the office, yet most of us don't prevent overload until it's too late. Susie Hopkins is an expert on stress, she knows exactly what the weight of stress feels like whether it be stress from work, family, or your own expectations. Susie's reaction to...
Oct 27, 2019•25 min•Season 4Ep. 164
TED Talks deliver "ideas worth sharing" but what makes one presentation more captivating than others? When information is presented to us, it's difficult to remember a string of facts, instead, people connect and empathise through the use of story, to teach knowledge and impart wisdom. Jon Yeo , Curator and Licensee of TEDxMelbourne, is a communication expert, a facilitator of growth, and an entrepreneur. Jon has a rich history of helping leaders engage their followers, and for developing speake...
Oct 20, 2019•24 min•Season 4Ep. 163
Leadership skills are not necessarily innate, like any skill, they require training and practice. Effective leadership can include a broad range of skills and a wide range of management styles; the challenge within this, is to identify your own unique leadership style. Matt Cesaro and Mia Handshin are the Co-Founders of LeadersHP , a business focused on helping to develop leaders from the inside out. Their mission is to support leaders to develop higher perspective, purpose, and ultimately, to l...
Oct 13, 2019•34 min•Season 4Ep. 162
Many factors contribute to building a successful business. Strategy, structures and procedures all contribute to improved performance. Something that is less tangible but arguably more important, is the business relationships that underpin growth. For it's the people within your organisation and the relationships they develop, that actually makes the business successful. James Sarah , is the Joint Managing Director of the SARAH Group , a third generation family business established in 1961. The ...
Oct 06, 2019•24 min•Season 4Ep. 161
Startup incubators are catalysts for change. While they don't develop the ideas or make the deals to turn those ideas into reality, they provide a space to nurture the people who have the drive to do great things. So who gets behind a startup incubator and how do you become a catalyst for others? Jason Neave is the inspirational Director of the Moonshine Laboratory , an incubator born of passion out of the Distillery, the digital marketing agency of which Jason is the Managing Director. Through ...
Sep 29, 2019•22 min•Season 4Ep. 160
I'm very excited in this episode to announce a special project that we're currently working on. With assistance from the Community Broadcasting Fundation, Channel 44 and supporting partners, we are creating an 8 part TV, web and podcast interview series called: Transcending The Gender Narrative. The aim of the series is to provide a diverse viewpoint of the women and men, who are championing diversity and equality. The series will share positive success stories from women as well as insights fro...
Sep 22, 2019•24 min•Season 4Ep. 159
Working with mentors and embracing a commitment to life long learning can have significant benefits both in our personal and business life. Understanding different perspectives and building knowledge from others already experienced in our field, helps us build on our strengths and develop our weaknesses. Tim Prosser has a background in IT, is a start-up business mentor at Remarkable and is passionate about reimagining life long learning. His work has connected people, assisted freelancers tackle...
Sep 15, 2019•19 min•Season 4Ep. 158
On a daily basis, we are bombarded by social messages, advertising and news - it can be overwhelming. This overwhelm makes it hard for communicators to get cut through with their brand story. With so many great brands in existence, how do we find our unique story that connects us with our audience? Jodie Metaxiotus is a founding partner of The Garden Agency , a place to grow brands and develop communications. From a corporate background to a personal business venture, Jodie has worked for and wi...
Sep 08, 2019•26 min•Season 4Ep. 157
Instagram marketing is one of the many evolving areas of social media platforms, apps, and tools now available for businesses to communicate with their customers. With many regular changes, it can be difficult to keep abreast of how best to use these technologies to expand our business reach and build authentic connections. Jumper Media is an adaptive business, delivering digital marketing expertise, with a focus on Instagram. Ian Ryan has worked with Jumper Media since its humble beginnings as ...
Sep 01, 2019•26 min•Season 4Ep. 156
Australians average five to seven career changes in their lifetime, which builds a diversity of knowledge and experience. Our varied life journeys require adaptation as we develop new skills and abilities. In a similar way, businesses need to change and adapt to evolving market conditions and a key to this, is improved creative intelligence. Keeva Stratton is the director of Quip Brands, a collection of experienced and inspired storytellers. Keeva has studied and practiced communicating through ...
Aug 25, 2019•24 min•Season 3Ep. 155
space series set ambitions to bring together "a community of disruptive leaders to disconnect, collaborate, and create. For unlikely people, to share unexpected conversations." s p a c e 2019 was all these things and more. I returned feeling positively vulnerable and expanded. Many conferences talk about uniting community to drive change but in reality, unlike s p a c e, few truly do. CJ Holden is one of the creators of space series , an event which defies traditional description; more like a fe...
Aug 18, 2019•29 min•Season 3Ep. 154
Stories told through film or television, have the unique ability to help us understand alternative experiences and view points. An important part of the work by Screen Australia , is the focus on helping to share stories from minority or under-represented groups, such as Australia's indigenous stories. Penny Smallacombe is the Head of Indigenous content at Screen Australia. Penny is a Member of the Maramanindji people, from the Northern Territory. She has produced numerous documentaries, produce...
Aug 11, 2019•20 min•Season 3Ep. 153
Storytelling through film captures our visual and auditory senses, it can transport us into other places, other peoples lives and other perspectives. Working in film is a dream many may have, but it is a challenge industry to get into and even harder to have success in. Rebecca Summerton is a producer who works across genres and platforms and is the co-owner/director of the multi-award winning screen production company Closer Productions . Her feature film credits include break out low budget fe...
Aug 04, 2019•19 min•Season 3Ep. 152
If you're a regular listener, you'll know we love podcasts. Not only do we create and release this podcast; we help a range of clients to record, edit and distribute their podcasts. Along our podcasting journey we have learnt a HUGE amount. It can seem like a complicated process to get started, but learning how to make a podcast, with great content and awesome audio quality, is getting easier. Chris Warman is a digital content producer and chief videographer for Narrative Marketing. As the edito...
Jul 28, 2019•24 min•Season 3Ep. 151
Meeting expectations is something that can often cause people anxiety or stress. Some of the worst expectations are the unrealistic ones we place on ourselves in an attempt to 'be successful'. However, there is no universal determination of success and therefore many of these expectations become unattainable. The challenge is therefore how to create our own definition of self worth and value. Milly Toovey has battled with expectations throughout her life. Through her work for SACARE and side hus...
Jul 21, 2019•21 min•Season 3Ep. 150
Digital marketing is no longer an optional channel for businesses who want to build their profile, however many businesses are confused about how to effectively utilise the different platforms and channels. Email marketing for example, while not as 'sexy' as some of the newer forms of digital marketing, it is still a highly effective communication tool, that is often overlooked or underestimated. Fiona Blinco is an experienced digital and email marketing consultant. Through her business, DIY Dig...
Jul 14, 2019•24 min•Season 3Ep. 149
June is a significant time for business, preparing from end of financial year, may seem tedious and difficult, however, this pales in comparison to the challenges faced by our homeless population on cold and wet winter nights. This year was my fourth year participating in the CEO Sleepout, which to me is an opportunity to be a part of something that raises both funds and awareness for the vulnerable in our community. The Saint Vincent de Paul Society , often referred to as Vinnies, is an organis...
Jul 07, 2019•17 min•Season 3Ep. 148
