Laura Ottley, Chief Marketing Officer at Addleshaw Goddard
Mar 24, 2025•23 min
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Episode description
In this month’s episode of BD Talks, Laura Ottley, Chief Marketing Officer at Addleshaw Goddard, shares her insights on the evolving role of marketing in driving international business growth.
Laura discusses the positive shift from product-pushing to client-focused strategies, the impact of AI on marketing, and the importance of cultural sensitivity. She also offers advice on building strong relationships, earning trust with stakeholders, and navigating challenges in leadership.
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