Matt Stone: Killing Your Blog And Then "Killing It" On Amazon
Episode description
Matt Stone and his alter ego, Buck Flogging, is the author of more than 15 books, one of which was a #1 Amazon bestseller in it’s category for 17 straight months, and the co-founder of Archangel Ink - an audio book publishing company created by authors, for authors.
I invited Matt (or was it Buck Flogging) on the show after stumbling upon his book, “Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging”, but got more than I had bargained for.
Matt shared his bacon wrapped strategy for publishing audio books with little to no capital, and how he was able to get a dozen audio books to rank in Kindle’s Top 30 & Top 100.
For more information on Matt visit http://archangelink.com/
In this interview with Matt Stone
- 01:28 - Bacon wrapped welcome
- 02:00 - Amazon publishing, Matt Stone’s new book & more
- 03:00 - Kill Your Blog: 12 Reasons Why You Should Stop F#$ing Blogging by Buck Flogging
- 04:44 - What content marketers are doing wrong
- 05:32 - Using your blog to build your list and leverage Amazon
- 06:11 - Blogging vs. building a subscriber list
- 09:32 - 3 ways to drive traffic to your blog
- 12:00 - Identifying your most desired response from customers
- 12:40 - How to leverage Amazon to boost your blog
- 13:13 - The ultimate tool for Amazon
- 15:00 - Why you need 1,000 downloads in the first 24 to 48 hours
- 15:58 - Life time value of customer’s who buy your book vs. your blog
- 18:34 - Bacon wrapped strategy: Relationship building with “untouchables”
- 26:00 - Bacon wrapped strategy: Audio book publishing from scratch
- 28:46 - Audio books as a marketing channel
- 30:22 - Banking with Audible’s affiliate program
- 34:30 - Audio book production costs
- 36:36 - Why short non-fiction books are profitable in the audio book market
- 37:10 - Narrating your own book vs. hiring a professional narrator
- 40:10 - Is there a market for fiction books?
- 42:41 - The self-publisher’s call-to-action or lack there of
- 44:58 - Buck Flogging’s book publishing platform
- 48:00 - How to get in Kindle’s Top 100
- 53:27 - How to get in Kindle’s Top 30
- 55:32 - Getting the attention of influencers for JV partnerships
- 1:00:07 - Publishing with Archangel Ink
- 1:04:46 - Preferred genres for publishing
- 1:07:10 - Ghost writing
- 1:12:54 - How to get your bacon wrapped strategy on the show
For more information on Matt visit http://archangelink.com/
And Get his book, "Kill Your Blog" on Amazon here:
http://bit.ly/killyourblog
If you have any questions or challenges or would like a second opinion on your business strategy, email [email protected] and let me know.