How To Use LinkedIn Groups To Establish Authority In Any Market And Extract High Value Prospects Easily
Episode description
How do you use LinkedIn? Do you think of it as a public place to post your resume and ignore it? Do you participate in groups? Do you send annoying an spammy messages to people hoping that they'll respond.
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If you're like most marketers, professionals and business owners you either aren't using it at all, or you're not using it effectively.
I'm guilty of under-utilizing it myself.
That's why I invited Josh Turner on the show so I could systematically extract his best practices, juiciest strategies and step-by-step processes to marketing effectively on LinkedIn.
What Josh told me surprised me and I'm excited to implement the strategies he shares.
Josh Turner...
Josh Turner specializes in fully outsourced LinkedIn lead generation campaigns. He is the founder of Webinarli.com, which specializes in webinar lead generations. Josh’s company represents clients like Neil Patel from Quick Sprout, Crazy Egg and various companies like that Neil owns. His client database spans from the US and Canada, to the UK and Australia.
His company also operates LinkedUniversity.com, an online training program for LinkedIn marketing. He’s also been featured in the Huffington Post, Miami Herald and many more national publications. So, you can rest assure that I’ve got somebody who knows what they’re talking about. If you’ve ever wanted to learn how to properly leverage LinkedIn, now is your opportunity to learn from one of the best in the game.
Here's What You'll Discover:
04:50 - Why you need to be leveraging Linkedin
07:00 - Utilizing Linkedin groups to get targeted prospects
13:40 - Growing your Linkedin group
18:30 - Ongoing engagement and content management
22:40 - How to use Buzzsumo
25:30 - How to capitalize on your Linkedin groups
27:20 - Promoting webinars
30:00 - Primeloop
31:50 - Targeting your Linkedin connections
33:00 - Snip.ly for content disruption throughout groups
39:20 - Announcements vs. traditional email vs. Linkedin inbox
43:00 - How Josh uses Linkedin Ads
50:00 - What is webinarly and how it works
1:01:33 - Unexplored opportunities
1:05:22 - A nut that Josh is trying to crack