How To Create A High Authority Personal Brand That Opens Doors And Increases Revenue With Brian Horn
Episode description
Can an average entrepreneur get coverage and recognition in the national media without already being a well-known expert? When making a purchasing decision for a product or a service, we always look for the obvious expert, the authority in that particular industry.
For us entrepreneurs, becoming an authority in a particular industry amplifies your message dramatically and converts your new audience into higher paying customers.
To gain authority status in our industry, we would leverage our knowledge with authority marketing, which is the process for positioning yourself as an authority, or even a celebrity, in your marketplace.
Today’s guest, Brian Ainsley Horn is a bestselling author, investor, and entrepreneur. He helps professionals and entrepreneurs leverage their knowledge to gain authority in their industry using authority marketing to get them national media exposure at Authority Alchemy.
In this episode, you will hear actionable steps and examples on how to write for influential online publications to gain authority in your industry.
Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/buildauthority/
Some Topics We Discussed Include:
- How Brain got into Authority Marketing
- How Brian got interviewed on the Howard Stern Show
- How to write for Forbes
- How to come up with topics to write about
- How often to submit articles
- How necessary it is to have a social media following to get published
- Building an authority for a brand rather than a personality & Micro-Specialization
- Writing Human Interest Stories
- Realistic time frame to go from zero to published
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