If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer? If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to increase your revenues without complexity or overwhelm by focusing on Offer-Based Marketing. Joel Erway helps Experts semi-retire with million dollar...
Sep 29, 2020•1 hr 2 min•Ep. 242
Cryptocurrency and Bitcoin investing is NOT an area I understand well... yet. A few years back I placed about $5k into some coins and watched them go up and then back down. For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a portion of your assets in this market. Especially now as it looks like we're re-entering the bull market. I invited Tai to the show for this epic 2.5 ...
Sep 09, 2020•3 hr 36 min•Ep. 241
George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms ™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast. He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational br...
Aug 05, 2020•2 hr 37 min•Ep. 240
Equity Crowdfunding (Reg A+) allows small business owners to raise investment capital using traditional and digital marketing from non-accredited investors and bypassing the headaches of roadshows and VC pitch-fests. Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized program for Entrepreneur.com that will follow 5 founders on the road from raising capital using this method all the way to a full NASDAQ IPO (initial ...
Jul 31, 2020•36 min•Ep. 239
Led Zepplin was wrong. She's NOT buying a Stairway To Heaven and on this solo-episode, Brad will explain WHY that matters to business owners who make offers to clients and customers. This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. It also will help you make more and better offers. Listen closely and then send an email to brad@baconwrappedbusiness.com describing your offers and any challenges you're having with getting them accepted ...
Jul 27, 2020•14 min•Ep. 238
Building a business based on your expertise is an amazing career. If you're able to help individual or companies achieve transformational value, your value to them can be extraordinarily high. But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come with the territory Enter Jessica Yarbrough Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketi...
Jun 22, 2020•49 min•Ep. 237
In an epic return to the show, Carl Allen and his partner Adam Markley from the Dealmaker Wealth Society return to discuss how they help mentor aspiring dealmakers and business buyers learn how to take their entrepreneurial skillset to the next level. For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/ If you've followed my podcast for any length of time, you'll know that buying businesses and creative dealmaking is by far my personal favorite topic. And in t...
Jun 02, 2020•2 hr 49 min•Ep. 236
Watch the video version by visiting https://baconwrappedbusiness.com/lisaguerrero/ In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change their ways of thinking and make bold moves. Few people personify both bravery and reinvention like today’s guest, Lisa Guerrero. Known by millions as the...
Apr 23, 2020•1 hr 4 min•Ep. 235
Building a brand, getting exposure and being remembered can be confusing with so many options. Video marketing is one of the best and easiest methods to use, but it can be intimidating with all of the conflicting advice. Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure you stand out with intimate and authentic videos without getting overwhelmed by the process. About Dennis Yu Dennis Yu is the Chief Executive Officer...
Apr 16, 2020•51 min•Ep. 231
Want to build a large audience, email list and authority in a marketplace by piggybacking on the expertise of others? A "Virtual Summit" might be the answer you're looking for. Virtual Summits are simply online events where a host interviews multiple experts in a field one at a time and provides free access to the live "airing" of the summit to email registrants. The business model is to sell access to the on-demand recordings along with multiple bonuses. This is a powerful business model I pers...
Apr 14, 2020•50 min•Ep. 234
Frank "The Legend" Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion. He is a successful entrepreneur, film producer, executive coach and philanthropist supporting numerous charities and causes ranging from child protection to medical ...
Apr 09, 2020•1 hr 25 min•Ep. 233
Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem, he shows you how you can start investing today in projects that have the fast growth of a tech company, the dividend policy of your favorite cash co...
Apr 07, 2020•1 hr 11 min•Ep. 232
We are in the middle of a pivotal moment for business owners, consumers and entire countries. There's a lot of confusion about what to do, what to avoid and how to pivot. In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn... Dry Cereal: In the 1920’s, Post was the category leader in the ready-to-eat cereal category. During the Great Depression, Post cut back significantly its adv...
Mar 27, 2020•9 min•Ep. 230
So, what would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ? Do you think "Damn right it does!" or "How arrogant you are?" These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the words and how they can help you achieve your own full potential. Today I am joined by a very good friend of mine named Michael Bernoff. I met Michael in ...
Feb 29, 2020•34 min•Ep. 228
Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced a massive shift that sent his life into a new and productive direction. Rome is a Holistic Nutritionist, Neuro linguistic Programming practitioner, m...
Feb 14, 2020•58 min•Ep. 227
This episode has 2 great bonuses for you. Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefren Bonus #2: Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich ... and use Codeword: BACON to unlock the vault. Rich Schefren is the founder of Strategic Profits and one of the guys I turn to when I want insights on what's working and what's coming up. In this episode you'll hear Ric...
Feb 05, 2020•1 hr 6 min•Ep. 226
Here's a unique episode, today I'm going to share an idea I have about creating a new venture. I'm giving you ALL the details and my 3 part process for planning out any creative venture (which you'll learn about how to use yourself). I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your feedback about it. Seriously, I want to hear from you and what you think. Listen to this short episode and then either email me at askbrad@baconwrappedbu...
Jan 17, 2020•17 min•Ep. 224
This podcast has been responsible for some remarkable business opportunities since I started it in 2014. But many people notice that I'm not selling ads and sponsorships or making direct offers so they wonder how I'm monetizing it. The fact that this show, without direct monetization has produced over a half million dollars in profits in the past few years surprises many people because they can't understand how it makes money. Today I'm going to explain a bit more about how that works and I've b...
Jan 16, 2020•54 min•Ep. 223
Happy New Year, in this short episode I'm going to fill you in on what's been happening lately and what to expect with the new format changes to the podcast. For feedback, please email askbrad@baconwrappedbusiness.com or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air.
Jan 15, 2020•6 min•Ep. 222
One of the most popular topics I cover on this show involves deal making and buying businesses. Once you have the realization that it can be much more advantageous to buy a business than to build one. And if you really want a great payday, that happens when you sell. Today's guest, Micahel Bereslavsky bought his first site back in 2004 for $120 and sold it to a larger affiliate business for $2500. He then started to purchase more sites for cashflow before flipping them. As of today's date, Micha...
Nov 12, 2019•40 min•Ep. 221
WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews , the Co-Founder and Chief Education Officer of WealthFit , an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurship. Dustin talks about some of the educational components behind WealthFit and its vision to revolutionize financial education and lead people to tru...
Nov 05, 2019•37 min•Ep. 220
It takes an amazing amount of energy and clear thinking to thrive in today's business world. Energy and vitality are fundamental to feeling good and performing well. If your chemistry is off, you're pushing a boulder up a hill. I know this because for several years, my chemistry was off. From nutrient deficiencies to low testosterone, I had no idea what was causing my drops in peak performance until I met today's guest, Gary Brecka, founder of Streamline Wellness and went through a comprehensive...
Oct 31, 2019•2 hr 4 min•Ep. 217
Some apps get such explosive growth while others languish in the app store. Today's guest, Sean Casto of PreApps.com , knows how because he's helped launch and market thousands of apps to achieve millions of downloads. Sean dives into the 7 pillars to creating a million dollar app as well as the 10 Step Skyrocket Method to making an app go viral. He also differentiates organic traffic versus social traffic, and which one makes the biggest impact on your downloads. Tune in today and discover what...
Oct 29, 2019•47 min•Ep. 219
In order to capture the attention of a potential buyer, you must sell the problem that you have solved in your company and not the product. In this episode, host Brad Costanzo talks with John Warrillow about the questions you need to ask yourself in order to have a profitable exit when selling your business. John is an entrepreneur and author with over twenty years of research experience into the small and medium business (SMB) market. He founded The Value Builder System to level the playing fie...
Oct 22, 2019•45 min•Ep. 218
These days, attention is currency. If you own a business or are trying to build a personal brand (or both) you need to get discovered. But creating enough social media content to stay cool and relevant can be expensive and time consuming. Creating short, snackable social media content is one of the most effective things to do but it's a pain to manage it all. That's why I invited Shaina Weisinger on, the founder of Repurpose House to explain how they show marketers the full potential of their co...
Oct 17, 2019•36 min•Ep. 213
There is a process when it comes to growing your business; but before that, it is important to think about marketing first. Brand development and marketing strategy consultant, Benjamin Shapiro , dives deep into some of the strategies that he uses to help growth-stage companies. He shares how to build an effective marketing strategy and shows the importance of understanding your identity and customers' needs. Benjamin also tells us the story of him becoming a marketer and the lessons he learned ...
Oct 15, 2019•53 min•Ep. 216
Building a business selling products on Amazon is one of the simplest, proven ways to create a business. But although it's simple, it's not necessarily easy. Today's guest is Jason Katzenback, the Cofounder of Amazing which provides the most successful training program for building a successful Amazon business. It’s about more than just learning how to sell on Amazon, it’s a program designed for building an entire physical products business. In today's episizzle, Jason breaks down what's working...
Oct 09, 2019•1 hr 8 min•Ep. 215
Acquisition and positioning are significant when selling your business, as well as knowing your cash flow before buying another company you are interested in. In this episode, Terry Lammers of Innovative Business Advisors discusses techniques and ways for you to be able to sell your business or buy another company effectively. With your company, it is not about sales and net income; instead, it is all about gross profit and especially cash flow. He elaborates to you the reasons why, as he also e...
Oct 08, 2019•57 min•Ep. 214
Finding the right people who will surround you while building your business to the top is a key move towards long-term success. David Osborn , the Cofounder of Gobundance , shares how he came to be one of the largest franchise owners of Keller Williams Real Estate. David also talks a little bit about some of his journey and what it has taken him to build not just his real estate career, but also switching over to a new business model. Learn more from David as he relays his experiences in creatin...
Oct 08, 2019•42 min•Ep. 212
LinkedIn is one of the most powerful tools in generating leads. Jimmy Coleman, the Chief Giving Officer of Grow and Give , teaches on how to get the best out of the platform and turn contacts into clients in the shortest time possible. Creating a system on LinkedIn that generated over $2,000,000 in the first year of the startup he was a partner in, Jimmy has made a great mark in the industry. After seeing these methods work in several industries, he launched a separate business dedicated towards...
Oct 01, 2019•1 hr 12 min•Ep. 211
