PEX: Joshua Beaudry, LPSTK Skateboards

Joshua Beaudry, cofounder of LPSTK Skateboards and professional skater, discusses the evolution of the brand-turned-nonprofit. LPSTK was a digital native from the start. “All of our sales, fulfillment, our shipping, our donation, handling, our accounting, that's all automated with robots.” Josh goes on to detail the solutions they deploy, such as UiPath, and the learning curve involved in a hybrid DIY-type solution. He compares the differences between change in a large corporation and a small startup. Further, Josh learned to build his own bot and lays out the advantages of knowing how to code. By automating as much as possible, LPSTK is able to stick to its mission efficiently and affordably.