Why does the way we sell online feel so foreign to how we sell in real life? Janet Schijns, founder and CEO of JS Group, has consulted entrepreneurs and corporate leaders alike on consolidating the two different ways we tend to sell Live from Ingram Micro’s U.S. Sales Kickoff, Janet shares with B2B Tech Talk host Keri Roberts five tips for tech entrepreneurs to ultimately achieve more success in selling. The two discuss: Janet’s journey through the entrepreneurial world and climbing the corporat...
Feb 19, 2020•25 min
Streaming services. Vehicles. Dog goodies. Even teeth alignment. It seems like every sort of product or service offers a monthly payment option these days. Why have subscription-based payments become the new norm? Because they’re easier! In this episode of B2B Tech Talk, host Keri Roberts speaks with Meagan Hosking—a business development manager of finances at Ingram Micro—and Ian Pugh, the director of strategic partnerships at GreatAmerica Financial Services. The trio discusses: Why monthly pay...
Feb 14, 2020•16 min
As more and more millennials and Gen Zs enter the workforce, the expectation of modern technology in the workplace is growing. Today’s employees expect the same quality of tech at work as they have at home, which means the line between business and consumer solutions will continue to disintegrate. In this episode of B2B Tech Talk, live from the U.S. Sales Kickoff, guest host James Carbary of Sweet Fish Media speaks with Ingram Micro’s VP of business and consumer solutions, Craig Birmingham. Jame...
Feb 12, 2020•13 min
In this time of constant change, one thing remains the same: the need for organizations everywhere to learn how to leverage new technology. There is an opportunity for Ingram Micro partners to get a leg up in the race to the cloud. It’s called Cloud Summit 2020. In this episode of B2B Tech Talk live from the U.S. Sales Kickoff, guest host James Carbary of Sweet Fish Media checks in with the VP of cloud channel sales in North America, Tim Fitzgerald. The two discuss: Opportunities tech presents I...
Feb 07, 2020•9 min
Start getting comfortable being uncomfortable. In order to deliver real innovation to your industry in 2020, it’s going to take some risk. It’s also going to take the willingness to learn and try out unconventional solutions. In this episode of B2B Tech Talk live from the U.S. Sales Kickoff, guest host James Carbary of Sweet Fish Media catches up with Kirk Robinson, Chief Country Executive at Ingram Micro. James and Kirk discuss: How Ingram Micro is creatively helping partners run their business...
Feb 05, 2020•12 min
As Ingram Micro partners shift from the U.S. Sales Kickoff into 2020, there may be a few more questions on your minds. With the help of guest host James Carbary of Sweet Fish Media, we were able to ask Ingram Micro’s VP of U.S. Sales — Susan O’Sullivan — some truly thought-provoking questions about the future of the company and tech as a whole. In this episode of B2B Tech Talk, James and Susan discuss: Methods that actually work for training sales reps The gender equity gap in the tech sales ind...
Jan 31, 2020•14 min
Customer experience is a priority for most industries, and B2B tech sales are no exception. That’s why Ingram Micro and ConnectWise have teamed up to bring their affiliates Partner Go. In this episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media speaks with Keith Graham, director of channel sales at ConnectWise, and Craig Parsons, a senior sales exec at Ingram Micro. Live from Ingram Micro’s ONE event, the three discuss: The part customer experience is playing in digital transfor...
Jan 29, 2020•12 min
Adding value to our partners’ operations has always been a priority for Ingram Micro. That’s why we offer a service called Solution Design & Services, a comprehensive support option for solving business challenges. In this episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media catches up with Ingram Micro’s senior manager of business operations and transformation, Jay Giron. From the recording booth at Ingram Micro’s ONE event, Logan and Jay discuss: Why partners would want to ...
Jan 29, 2020•12 min
Even though 55% of North American organizations use more than 25 separate cybersecurity technologies, cyberattacks are still steadily increasing, according to the Enterprise Security Group. It’s clearly time to start taking a more holistic approach to cybersecurity. In this episode of B2B Tech Talk, Trend Micro program manager Lamon Gorman shares his insights on cybersecurity frameworks and enhanced detection and response. Here’s what we cover: Simplifying cybersecurity into a comprehensive fram...
Jan 24, 2020•14 min
Being an entrepreneur without a community can be a very lonely existence. That’s why Ingram Micro’s Trust X Alliance offers mastermind peer groups. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media speaks with Linda Weller, founder and president of Info Advantage. Live from Ingram Micro’s ONE event, James and Linda discuss: How businesses of all sizes can benefit from Trust X Alliance mastermind groups Why it’s important for IT entrepreneurs to be part of a community...
Jan 22, 2020•14 min
It can be tricky to convince an SMB that they need to invest in the latest security processes. Many of them don’t understand that their small business is at risk for a cyberattack. But you understand the real cost that these organizations could pay if they fail to enact crucial security protocols. In this episode of B2B Tech Talk live from Ingram Micro’s ONE event, guest host James Carbary of Sweet Fish Media speaks with Michael Richmond, the Director of Technology Services at Postlethwaite &...
Jan 22, 2020•12 min
It’s true: IT pros usually aren’t famous for their sales and marketing skills. But that shouldn’t stop tech experts from building their own business when they see the opportunity to do so. It certainly didn’t stop the founder of Integrated Technology Systems NYC, Michael Coopersmith. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media catches up with Michael to talk business at Ingram Micro’s ONE event. The two discuss: How Michael went from IT pioneer to owner of a mu...
Jan 17, 2020•18 min
No matter the size of your IT company, there are four staples you need in order to offer your customers real, unparalleled value. In this episode of B2B Tech Talk, live from Ingram Micro’s ONE event, guest host James Carbary of Sweet Fish Media speaks with the CEO and founder of Information Technology Professionals (ITP), Paul Hager. The two discuss: 4 boxes today’s IT businesses need to check Offering IT customers more value The benefits of being part of Ingram Micro’s SMB Alliance Follow us on...
Jan 16, 2020•17 min
How often is it necessary to refresh a network? Every three years? Every five years? Try every time your organization has a significant need or security value to do so. That’s what senior director of business sales at D-Link, Matt Vaillancourt, advises. In this episode of B2B Tech Talk, Matt shares advice on: Dealing with network updates and the budget limitations that tend to coincide How to build a network compatible with advancing technology Network tools to implement in 2020 Check out 5 digi...
Jan 10, 2020•24 min
Transitions are hard—but if you have a steadfast partner by your side, change doesn’t seem so difficult. That’s how Cisco and Ingram Micro see each other during this pivotal season in Cisco’s history. In this episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media catches up with: Pat Dempsey, distribution services and software manager at Cisco, Nicole Dziedzic, senior vendor business manager for Cisco at Ingram Micro, and Ryan Kingston, manager of U.S. and Canada distribution at Ci...
Jan 08, 2020•20 min
Important updates are coming to the Meraki licensing processes for Ingram Micro partners. These updates will give partners more versatility while adding on another layer of security. Here to discuss the changes is Clay Carpenter, Solution Sales Executive for Ingram Micro. Clay speaks with guest host Logan Lyles of Sweet Fish Media about what partners can expect from these licensing updates. Live from Ingram Micro’s ONE event, the two talk about: How the new per-device licensing option differs fr...
Jan 03, 2020•9 min
When you’re considering investing big bucks into new tech solutions, it’d be nice to see and hear how they work together first, right? That’s exactly what Cisco’s Customer Experience Centers provide: the complete, hands-on experience of your architecture transforming your business. In this episode of B2B Tech Talk live from Ingram Micro’s ONE event, guest host Logan Lyles of Sweet Fish Media meets up with Jeff Barnhart (systems engineer at Cisco) and Matt White (consulting systems engineer at Ci...
Jan 02, 2020•17 min
To most CEOs, running a business at optimal profitability sounds a little far-fetched. However, to achieve optimal profitability means your business will be prepared for sale whenever the opportunity presents itself. And someday, your business will eventually be sold. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media sits down with a business advisor to CEOs and partner at A&G Advisory Services, Scott Goemmel. Live from Ingram Micro’s ONE event, the two discuss: ...
Dec 27, 2019•17 min
Geico insurance without the gecko. Nike without the swoosh. Apple without the… apple. Where would these companies be without their branding? That’s precisely why Ingram Micro offers the services of Agency Ingram Micro to their partners. Branding is the bridge between the consumer and the product. In this episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media talks with Agency Ingram Micro’s senior marketing account manager, Lauren Jenkins, and senior creative director, Josh Lieber....
Dec 20, 2019•22 min
Today, every company is experiencing some kind of digital transformation. Businesses that want to maintain relevancy are integrating tech into their business models to increase efficiency and improve customer experience. Wouldn’t it be nice if digital transformation made things at your company simpler, too? On this episode of B2B Tech Talk live from Ingram Micro’s ONE event, guest host Logan Lyles (Sweet Fish Media) meets up with Peter Graber, executive director of advanced solutions at Cisco at...
Dec 18, 2019•18 min
Most IT providers can admit that sales and marketing aren’t always our forte. If we ever had the choice, we’d choose to discuss features over budget every time. Alas, the sales and marketing bits are what make businesses grow. They are simply unavoidable. That’s why it’s so helpful when a professional like Erick Simpson joins us on B2B Tech Talk. In this episode, guest host Logan Lyles of Sweet Fish Media catches up with Erick – the creator of the MSP Mastered™ methodology – at Ingram Micro’s ON...
Dec 13, 2019•29 min
Did you know Ingram Micro team members and customers have numerous opportunities to increase profitability with the help of Cisco? The dynamic partnership between Cisco and Ingram Micro has generated multiple partner profitability programs. In the latest episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media meets up with Cisco’s manager of partner operations for Ingram Micro, Michelle McCrea. Michelle fills us in on many of the incredible options Cisco offers partners and end user...
Dec 11, 2019•15 min
Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing. Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects. In this episode of B2B Tech Talk, guest host James Carbary (founder and CEO of Sweet Fish Media) catches up with Jason Carriere, the IT channel sales leader at LinkedIn. From t...
Dec 06, 2019•26 min
Even in its humble beginnings, Juniper Networks was revolutionizing the internet. Now, it’s doing more than ever to “connect everything, empower everyone.” In this episode of B2B Tech Talk with Ingram Micro, Juniper’s SE Manager, Brian Boche, shares with us how the team at Juniper and Mist is leveraging AI for the enterprise level. Hear more about: Using AI to easily troubleshoot complex networks The types of industries Juniper supports Using SD-WAN to minimize your infrastructure footprint Lear...
Nov 29, 2019•22 min
What would it take to level up your company? Think bigger than just new office chairs or a ping pong table. Think about an update that would not only make life easier for your team but for your customers too. In the latest episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media attends Ingram Micro’s ONE event to meet up with: Mike Brooks, Sales Business Development Manager - Collaboration at Cisco Nicole Dziedzic, Senior Vendor Business Manager (Cisco) at Ingram Micro Bryan Buckner...
Nov 27, 2019•11 min
What would it take to level up your company? Think bigger than just new office chairs or a ping pong table. Think about an update that would not only make life easier for your team but for your customers too. In the latest episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media attends Ingram Micro’s ONE event to meet up with: Nicole Dziedzic, Senior Vendor Business Manager (Cisco) at Ingram Micro Bryan Buckner, Business Development Manager - Distribution at Cisco The group discusse...
Nov 27, 2019•10 min
Over 500 million new apps will be created in the next 30 years. More businesses are developing apps than ever before to keep up with evolving trends in customer experience. Many of these software applications will be stored in the cloud. How will businesses keep their information secure? In this episode of B2B Tech Talk, Kyle Green, Director of Hybrid Cloud & Hyperconverged Solutions at VMware, shares with us how his team is working to deliver security and agility over multiple components. H...
Nov 22, 2019•17 min
On the latest episode of B2B Tech Talk with Ingram Micro, we discuss several reasons why Cisco has renewed its focus on the SMB segment. Dan Stewart (Business Transformation Engineer at Cisco), Kevin Wills (Senior Solutions Sales Specialist for Cisco Meraki at Ingram Micro), and Amy Hodge (Sales Business Development Manager at Cisco) fill us in on why Cisco is making this calculated move. Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco Listen to this episode and more like it ...
Nov 15, 2019•21 min
Halloween may be over, but spooky enterprise security threats are a year-round concern. That’s why we’re bringing you more scary security stories from Cris Paffrath and Bill Vogtsberger. Cris, Ingram Micro’s Director of Safety & Security, and Bill, our Senior Manager of Corporate Security, both have had their fair share of scary security instances. In Part 2 of this two-part series of B2B Tech Talk, Bill and Cris share more scary security stories they’ve experienced while at Ingram Micro. Fo...
Nov 08, 2019•25 min
Con men, identity theft, social engineering attacks, trespassers repelling down through the ceiling. Sounds like your typical Bond flick, right? Unfortunately, these scenarios can also occur in real life. Ingram Micro’s Director of Safety & Security and Senior Manager of Corporate Security, Cris Paffrath and Bill Vogtsberger, have had their fair share of scary security instances. In Part 1 of this two-part series of B2B Tech Talk, Bill and Cris share three scary security stories that they’ve...
Oct 31, 2019•20 min
