B2B Revenue Rebels

Warmly - The B2B Signal-Based Go-To-Market SaaS Platform•warmly.ai

Welcome to Season 3 of the Revenue Rebels podcast, hosted by Alan Zhao and Max Greenwald, Co-Founders of Warmly, This season is all about mid-market sales & how to enable your team to sell into bigger accounts. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, warm calling, customer-led sales, as well as various sales leadership topics. On the show you can expect appearances from real practitioners, niche experts and proven thought leaders. Our goal is to shine a light on modern, effective and unique revenue generating methods and equip you with the insights you need to unlock your next strategic advantage. We're huge proponents of signal-based selling and signal-based, data-driven B2B go-to-market as a whole. Ask us what "Autonomous Revenue Orchestration" means and we'll be more than happy to shine a light on our vision of what the field of B2B revenue is moving towards. For more content, check out our YouTube page and LinkedIn newsletter!

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Episodes

Drive Retention Like a Unicorn - Josh Neal, Customer Success Leader(ex Dropbox, Oracle, Slack, Miro)

To become a category leader in 2024, investing all of your go-to-market (GTM) resources into sales and marketing won’t cut it. Getting to unicorn status requires a GTM motion where customer retention is at the forefront of the strategy, otherwise you’ll never truly capture the market share needed to scale to a 9-figure evaluation. Today’s guest has led Customer Success teams at heavy hitting startups like DropBox, Slack and Miro, before which he managed accounts for 2.5 years at Oracle. During h...

Mar 21, 2024•27 min•Season 1Ep. 8

Increasing Pipeline By 150% Through Strategic Partnerships - Kenneth Burke, VP of Marketing at Text Request

The path to becoming a marketing professional isn’t linear. In 2024, a lot more people strive to become marketers than there are roles available, which is also why starting a marketing agency is the hottest business trend on social media. Today’s guest is a prime example of someone who did it right - he combined multiple relevant skills and passions to build a marketing career that has led him to receive awards such as "20 Under 40" honoree, Tech Marketer of the Year, and Executive of the Year. ...

Mar 19, 2024•22 min•Season 1Ep. 7

Building A+ Player Revenue Teams - Dana Warren, Venture Partner at Canaan (ex Stripe, PayPal, AmEx)

When someone has a track record of being part of the revenue leadership structure at fast growing, name brand companies such as Stripe, PayPal, American Express and Sendoso, two things are certain: -They know how to build an A+ team -You should listen to them if you’re looking to do the same This episode welcomes Dana Warren, Venture Partner at Canaan - an early-stage venture capital firm that invests in visionaries with transformative ideas. Dana has over 15 years of experience running revenue ...

Mar 14, 2024•21 min•Season 1Ep. 6

How To Market To Developers - Ryan Yackel, CMO of Databand.ai

Ryan Yackel is the CMO of Databand.ai, the industry’s first proactive data observability platform that spots data errors, triages them, and alerts the right people so that it can be fixed immediately. Ryan started his career in sales engineering, then product marketing, then running all of marketing. And he’s had a unique perspective of working at companies with highly technical products. I get asked this question all the time: how do you market to developers? In this episode we’re going to cove...

Mar 04, 2024•28 min•Season 1Ep. 5

Cutting $300,000 Per Month In Ad Spend While Increasing Pipeline - Paul Ross, CMO of Affinity

Paul Ross is the CMO of Affinity, the relationship intelligence CRM that has grown rapidly in the last 4 years. Affinity's target audience is primarily the PE and VC community, which Paul mentions has a healthy amount of FOMO (fear of missing out) when it comes to getting an edge against competitors. In this episode we talk about how Paul uses that FOMO to his advantage, as well as cut $300,000 in LinkedIn ad spend a month and re-allocate that towards content and community initiatives that 1) so...

Feb 25, 2024•31 min•Season 1Ep. 4

Creating A B2B SaaS Affiliate Marketing Program - Joran Hofman, Founder of Reditus

Joran Hofman is the founder of Reditus, a B2B SaaS affiliate marketing platform. Prior to that he was the Head of Customer Success at Leadfeeder where he got tired of referring tools after his demos. So he decided to make a website of all the tools he refers people. The website had 30,000 visitors a month but Joran had trouble earning money from affiliate B2B SaaS companies he referred. So he decided to build a tool that solved his own problem. Today we're going to talk about why you need to bui...

Feb 19, 2024•19 min•Season 1Ep. 3

Making Customer Advocacy Easy - Golan Raz, Co-Founder and COO of Deeto.ai

Golan Raz is the cofounder and COO of Deeto.ai, the next generation customer advocacy platform. I haven't really seen anything like it. Golan is a 4th time founder who witnessed the pain of how difficult companies have made it to leverage customers to promote the company's brand and product. It shouldn't be so difficult. Getting a customer testimonial should be as easy as uploading on Instagram. Today we'll be talking about just how important customer advocacy is when paid marketing channels are...

Feb 19, 2024•17 min•Season 1Ep. 2

Scaling Sales Processes From 0 To 10+ Million in ARR - Adir Ben-Yehuda, VP of Revenue at Walnut

Adir Ben-Yehuda was the first sales hire and VP of Revenue at Walnut, the industry's leading interactive demo platform. He grew the company's revenue from 0 to double digit millions in ARR. But it's not his first time doing it. He's figured out his own repeatable sales optimization process and how to build a narrative around the product and category. Today we’re going to talk about that growth story and the lessons they learned along the way, like what VPs of sales should do in their first 90 da...

Feb 19, 2024•24 min•Season 1Ep. 1

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