How To Market To Developers - Ryan Yackel, CMO of Databand.ai
Mar 04, 2024•28 min•Season 1Ep. 5
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Episode description
Ryan Yackel is the CMO of Databand.ai, the industry’s first proactive data observability platform that spots data errors, triages them, and alerts the right people so that it can be fixed immediately.
Ryan started his career in sales engineering, then product marketing, then running all of marketing. And he’s had a unique perspective of working at companies with highly technical products.
I get asked this question all the time: how do you market to developers?
In this episode we’re going to cover this exact topic.
Learn how Ryan navigated the developer ecosystem to generate 100,000+ youtube views, 1,000+ downloads of their ebook, and 10x their yearly marketing budget in qualified pipeline.
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