Substack's recent changes have raised questions about the platform's business model and its impact on creators. In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success. Join as we discuss: Creators need to understand the business models and incentives of the platforms they create on. Substack's shift towards becoming a recommendation and distribution network. The need for creators to d...
May 07, 2024•14 min
How can a newsletter devoid of design be raking in millions per year? In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. Join as we discuss: The 4 media channel mediums and the importance of prioritizing them SEO and paid advertising for driving media growth Premise or personality driving successful newsletters Connect with us: Benji: https://www.linkedin.com/in/benji-block/ James: https://www....
Apr 30, 2024•23 min
The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain. Link to Post: https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop Connec...
Apr 23, 2024•18 min
Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform. Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ James: https://www.linkedin.com/in/jamescarbary/...
Apr 22, 2024•16 min
Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them. Link to Post: https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_des...
Apr 16, 2024•23 min
Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward. Discussed in this Episode: Why successful YouTube channels are like radio stations The reason you should stop copying MrBeast The importance of audience feedback and signals Link to Posts: Why companies suck at YouTube: https://www.linkedin.c...
Apr 09, 2024•25 min
In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers. Did we miss one? Be sure to let us know! Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Scot: https://www.linkedin.com/in/scot-leonard-928158269/...
Apr 04, 2024•10 min
On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig. Link to Post: https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-broken-linkedin-a-multilingual-womans-creative-video-resume-goes-...
Apr 02, 2024•16 min
Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options? Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience. Link to Post: https://future.com/cohort-based-courses/ Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/...
Mar 26, 2024•25 min
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. Takeaways: Shift from generic how-to content to more personalized content that connects with your audience. Leveraging personal brands, targeted outreach, and bottom-of-funnel content. Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd. Link to Posts: Th...
Mar 19, 2024•23 min
What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company? James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to discuss. This roundtable discussion was hosted at the Sweet Fish Media Creator House. To learn more about Sweet Fish Media visit: sweetfishmedia.com
Mar 15, 2024•9 min
Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. Discussed in this Episode: Tracey Wallace - Contentment Newsletter: https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025 Lessons from a Podcast that "Flopped": https://www.linkedin.com/feed/update/urn:li:activit...
Mar 12, 2024•27 min
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable! This discussion was hosted at the Sweet Fish Media Creator House. Watch the full discussion now on the B2B Growth YouTube Channel . To learn more about Sweet Fish Media visit: sweetfishmedia.com
Mar 08, 2024•16 min
On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discussed in this Episode: Validate content ideas by pitching them to subject matter experts and seeking feedback Collaborating with SMEs to create content that aligns with the company's goals TikTok's expansion into longer-form content, potentially disrupting YouTube's dominance Link to this weeks posts: “How do you know if ...
Mar 05, 2024•33 min
On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands. Do you just focus on a few channels and do them well, or try to hit every new media platform there ...
Feb 27, 2024•38 min
On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify. Link to Posts: Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/ Forrester Article on salesloft acquiring Drift - https://www.forrester.com/blogs/what-saleslofts-acquisition-of-drift-means/...
Feb 20, 2024•37 min
On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with your target buyer! We also dive into newsletter usage data from Beehiiv - (spoiler alert: it’s BAD ...
Feb 13, 2024•31 min
On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a post that really riled some people up and activated the keyboard warriors, as well as Alex Lieberman’s recent Hubspot partnership and how it came about. Discussed in this Episode: LinkedIn content strategies Follower count, is ...
Feb 06, 2024•38 min
On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market - right where they are! Discussed in this Episode: Meeting your buyer where they are Using TikTok for B2B marketing A B2B murder mystery podcast? Breakfast burritos Connect with us: Alli: https://www.linkedin.com/in/alli-tunell/ Brent...
Jan 30, 2024•16 min
On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust? Discussed in this Episode: Leadership and Creativity in B2B Marketing Creating value driven content without CTAs Influencer marketing and building trust in 2024 Influencer marketing strategies and best practices Connect wit...
Jan 23, 2024•22 min
On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months or YEARS after the podcast aired. Discussed in this Episode: Repurposing content Reposting content Best practices for long form video podcasting and microvideo content Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Bren...
Jan 16, 2024•24 min
On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it up this week talking about the gap between bosses and marketing teams and how getting on the same page with your marketing strategy can be the key to strong, high-performing content. Link to Post: https://www.linkedin.com/posts/jbonini_most-execs-and-marketi...
Jan 09, 2024•18 min
We see you airport dad! On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing. Link to Article: https://thriftytraveler.com/news/airport-lounges/uber-reserve-airport-dad-lounge/ Link to Commercial: https://www.youtube.com/watch?v=Py6dl1qafPA Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey...
Jan 02, 2024•19 min
On this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead! Have a prediction of your own? Let us know and connect with us on LinkedIn: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ James: https://www.linkedin.com/in/jamescarbary/...
Dec 19, 2023•39 min
Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on the list of “most trusted sources for B2B content.” On this episode, Benji, Alli, and Brent discuss this report and what it means for your strategy heading into 2024. Link to Post: https://www.linkedin.com/posts/marketingmeisha_con...
Dec 12, 2023•27 min
Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses the authentic experiences and lessons learned from the frontlines of building a business and capitalize on the vast potential of LinkedIn's 875 million users. On this episode, Benji and Brent discuss a recent post from Dave Gerhardt on how he would run...
Dec 05, 2023•27 min
With a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential. Link to Posts: https://www.nutshell.com/blog/how-to-engage-millennials-with-email https://optinmonster.com/email-marketing-statistics Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.lin...
Nov 28, 2023•25 min
Devin Reed and the Clari team just pulled off a incredible webinar: 1,537 registrants, 49% show rate, and 30+ demo requests… is there anything we can takeaway from this? Is there a new formula for a kick-ass webinar? Benji, Brent, and Alli will break it down in this episode. Link to Post: https://www.linkedin.com/posts/devinreed_today-we-ran-a-first-of-its-kind-webinar-activity-7125565780175298563-R8bf?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.co...
Nov 21, 2023•17 min
Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. Superpath recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings. Link to Post: https://www.linkedin.com/posts/jimmydaly_im-really-excited-to-share-the-results-of-activity-7123661400492675072-LAZw?utm_source=share&utm_medium=member_desktop Link to Report: https://www.superpath.co/blog/state-of-content-marketing-report Connect with us: Benji: http...
Nov 14, 2023•34 min
Unlock the social media algorithms – discover the nuanced differences, and take your social media channels to the next level. In this episode Brent and Benji take a look at the intricacies of Instagram, TikTok, and YouTube algorithms and unlock the secrets to effectively utilizing these platforms for business expansion and increased brand visibility. Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/...
Nov 07, 2023•25 min
