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B2B Growth

Sweet Fishwww.spreaker.com
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes

#BTC 39: The 2 Types of Margin Every Company Needs

In this episode of the #BehindTheCurtain Series, James Carbary & Bill Reed discuss the 2 types of margin every company needs. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Aug 30, 202020 min

1322: How Outside Sales Reps Can Transition to Remote Selling w/ Mark Williams

In this episode we talk to Mark Williams, President/CEO at Brokers International. If you like this episode, you'll probably also love... ...these past episodes: 3 Tips to Enable Effective Remote Selling During COVID-19 with Russell Wurth How to Manage a Remote Sales Team with Suzanne La Forgia Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 28, 202023 min

#CX 67: Improving Your Buyer's Experience w/ Josh Fedie

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Josh Fedie, founder of Sales Reach, about reducing buyer's remorse, improving the buyer's journey, and getting personal with video. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Aug 27, 202046 min

#NewPodcast: Unleash IT

On Unleash IT, we discuss the experiences and ideas behind what’s working in Enterprise Architecture and Digital Transformation within the IT Landscape. You’ll hear interviews and compelling stories about innovations in actionable EA from the thought leaders and data-driven practitioners in our industry. Episodes will feature the broader topics of Enterprise Architecture and Digital Transformation, but we’ll also go deep on issues about Cloud Governance, Business Capabilities modeling, and strat...

Aug 27, 20203 min

1321: 4 Key Metrics For Efficient Revenue Operations w/ Jason Reichl

In this episode we talk to Jason Reichl, CEO at Go Nimbly. If you like this episode, you'll probably also love... ...you may love episodes from this show: The Customer Experience Postcast ...this past episode: What is the Role of Revenue Operations? (and Why It’s Important) with Brad Rosen Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 26, 202038 min

#Revenue 7: Scaling SaaS Revenue & Sales Teams w/ Zorian Rotenberg

What’s the battle-tested method to scale SaaS revenue and sales teams? That’s what we’re answering today… Zorian Rotenberg, CRO at Infotelligent, joins host of the #Revenue series, John Grispon, on this episode of B2B Growth. Along with the only formula you’ll ever need to scale SaaS revenue, Zorian shares… 3 keys to sales repeatability An unconventional way of hiring the top talent Why LTV-to-CAC ratio should not be 3:1 in an early-stage SaaS company Resources mentioned in this episode: From Im...

Aug 26, 202036 min

1319: The 4 Critical Elements of Podcast Advertising (for Brands & Advertisers) w/ Krystina Rubino

In this episode we talk to Krystina Rubino, Head of Offline Marketing at Right Side Up. If you like this episode, you'll probably also love... ...this podcast episode The Huge Opportunity in Podcasts as a Growth Channel Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 24, 202041 min

#BTC 38: 5 Dad Lessons, Applied to Business

In this episode of the #BehindTheCurtain Series, James Carbary & Bill Reed discuss lessons fatherhood offers that can also be applied to business. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Aug 23, 202023 min

#CX66: The 4 Stages To Successfully Adopt Video

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares the four stages you and your team must go through to successfully adopt video messaging as a new habit and skill - and what successful adoption looks like. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Aug 20, 202044 min

1317: 7 Deadly Sins of Content Marketing w/ Novnish Ramesh

In this episode we talk to Novnish Ramesh, Marketing Campaign Manager at Egis Easy Trip Services. If you like this episode, you'll probably also love... ...this past episode: 4 Elements Every Content Theme Must Have Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 18, 202023 min

#Agency 17: ROI-Driven Marketing w/ Mike Krass

In this featured episode, Sharon Toerek chats with Mike Krass, Co-Founder and CEO at MKG Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 17, 202048 min

#Sales 13: How to Combat the 4 Kinds of Sales Burnout w/ Erynn Bell

America is a rat-race, right? We work hard and humble-brag about being busy. But this mentality leads to burnout… And it’s killing our sales teams. In this episode, I sit down with Erynn Bell, Director of Enterprise Sales at Degreed, to discuss why we could all benefit from separating our personal identities from our workplace accomplishments. We cover: The 4 types of burnout Why the rat race is burning us out Why companies need to do something about it How to combat burnout Are you getting ever...

Aug 17, 202019 min

#BTC 37: How to Execute a Major Software Migration

In this episode of the #BehindTheCurtain Series, Logan Lyles & Bill Reed talk about how to execute a major software migration. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Aug 16, 202031 min

#Culture 6: Implementing a Leadership Development Framework That Delivers ROI

In this episode, host Blake Bozarth, talks about implementing a leadership development framework that delivers ROI. The #Culture series is hosted by Blake Bozarth, Founder & CEO of CoThryve. To hear more episodes like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Aug 15, 20208 min

#B2BTech 6: Staying Secure While Working Remote w/ Steve Yochum

Whether you’re used to the remote life or not, it feels a little different not having a choice in the matter. In this episode of B2B Tech Talk (COVID-19 edition), Ingram Micro’s UCC Director Steve Yochum jumps on a call with Keri to discuss tips for working remotely and staying secure while doing so. Plus, they talk about: Four types of remote workers How to make sure your remote employees are operating on a secure network Making the best of working from home with kids The remote worker checklis...

Aug 14, 202025 min

#CX 65: Spock vs Kirk: A Perfect Analogy for CX Design w/ Ben Smithwell

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ben Smithwell, CX strategist and designer at Comotion, about the unfulfilled promise of the "Big CX Dream" and how to restore the human factor. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Aug 13, 202035 min

1315: Why You Should Stop Putting Logos on All Your Swag w/ Erik Kostelnik

In this episode we talk to Erik Kostelnik, Founder & CEO at Postal. If you like this episode, you'll probably also love... ...these past episodes: Stop Sending Fruit Baskets: The Art of Strategic Gifting with John Ruhlin 5 Revolutionary Ideas for Automated Direct Mail Campaigns with Kris Rudeegraap ....and this book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention Are you getting every B2B Growth episode in your favo...

Aug 13, 202026 min

#Revenue: A Sales-Oriented CEO That Led His Team to a Successful Exit. Hear the Story of Matias Marquez & Buyatab.

Why is there a stigma around focusing on revenue? If you want to support the development and growth your team members signed up for, you need to focus on driving sales. That’s what Matias Marquez, Founder & Chief Executive Officer at Buyatab Online, learned building — and eventually selling — the company’s platform. In this episode, he talks about his experience and explains: Why revenue remains one of the most important metrics Why listening to customers is essential Why everyone in your co...

Aug 12, 202037 min

1314: How to Hire Your 1st CRO w/ Chris Black

In this episode we talk to Chris Black, Chief Revenue Officer at Jolera. If you like this episode, you'll probably also love... ...this past episode: How to Align the Sales & Marketing Story Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 12, 202029 min

#CEO 10: You’re a CEO, But Don’t Think You Need Sales Skills Huh? w/ Jim Hemmer

Sales is an integral part of any business, but rarely associated with the CEO’s role. Sales are bottom lines only, right? Wrong. Engineer, turned breakout salesperson, turned powerful CEO, Jim Hemmer shares his journey to the chair, and dares you to think sales at the top doesn’t matter. High tech industry leader with a track record of creating successful companies at all stages of development from start-up to Fortune 500, and growing them globally to become major players in their sectors. Jim H...

Aug 12, 202058 min

#NewPodcast: The ABM Podcast

On the ABM Podcast, we discuss the strategies and tactics fueling some of the most impressive ABM outcomes in the B2B world. This podcast goes beyond just the marketing department. You'll also hear interview with C-suite executives and sales leaders who have compelling stories about the impact ABM is having on business results. If you want to learn the real-world best practices that are crucial to successfully tackle B2B's biggest challenges, this podcast is for you. In this episode of the #NewP...

Aug 11, 20204 min

The Best Strategies for B2B Revenue Acceleration

B2B Revenue Acceleration is celebrating their SECOND podcast anniversary! If you have yet to listen, B2B Revenue Acceleration is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is...

Aug 11, 20204 min

1312: The 5 Ideals for B2B Marketers w/ Lauri Palokangas

In this episode we talk to Lauri Palokangas, Chief Marketing Officer at Eficode. To learn more about the 5 ideals from Gene Kim (and the book, The Unicorn Project), click here... Want a free copy of The Unicorn Project? Email james@sweetfishmedia.com and you could win 1 of 3 copies that Lauri and his team are giving away. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcas...

Aug 10, 202045 min

#BTC 36: 5 Reasons You Shouldn't Hire an Outside Podcast Host

In this episode of the #BehindTheCurtain Series, James Carbary & Logan Lyles talk about 5 reasons you shouldn't hire an outside host for your podcast. While there are some pros to having an outside host (professionalism and dedicated availability), we typically advocate for having someone (or multiple people) from your company be the host of your podcast. If you like this episode, you'll probably also love: ROI Positive in 28 Days with a B2B Podcast 5 Reasons It’s Not Too Late to Launch a Po...

Aug 09, 202031 min

#Remote 5: Personal Conversations Are NOT Optional

Today, Ryan talks about the importance of having built-in, expected personal conversations with the people you work with at your remote company. Caring about other people on your team is a broader culture issue, one that every company should pay attention to. But there’s a reason it deserves special consideration at remote companies.

Aug 07, 202011 min
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