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B2B Growth

Sweet Fishwww.spreaker.com
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes

#NewPodcast Customer Success Leader

Customer Success Leader by Flatfile is your top resource for data optimization and customer onboarding efficiency. When you subscribe to this show, you'll get access to expert conversations and insider strategies. You'll learn from the successes and struggles of thought leaders in the industry, equipping you to make improvements today. In this episode of the #NewPodcast series, we share a part of episode 3 — Decrease Churn: How to Shore Up Relationships. Check out the new show in Apple Podcasts.

Sep 21, 20204 min

1335: 3 Areas Where Agility Leads to ABM Success w/ Colm Shalvey

In this episode we talk to Colm Shalvey, Head of ABM at TripActions. If you like this episode, you'll probably also love... ...these past episodes: #ABM 13: Amplify Your Voice: Turn Your Entire Company Into Marketers 3 Lessons on Content Distribution (from the Consumption Data of 4M B2B Professionals) Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 18, 202028 min

1334: 3 Key Relationships You Need for Better Case Studies w/ Chantelle Marcelle

In this episode we talk to Chantelle Marcelle, Senior Marketing & Customer Acquisition Manager at HerrMann. If you like this episode, you'll probably also love... ...these past episodes: Start Treating Case Studies Like Human Stories .... you can check out Chantelle's website here Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 17, 202023 min

#CX 70: The Role of Customer Feedback (and a Favor) w/ Ethan Beute

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares ideas to improve customer experience with the customer feedback you already have ... and has a favor to ask you! Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Sep 17, 202010 min

#Neuromarketing 2: Why it Matters in B2B & Cues from B2C w/ Dr. Uma R. Karmarkar and Dr. Ming Hsu

Lots of people see B2B as the older, cooler sibling to B2C. It has its life together and makes rational data-based decisions. As if. In this #Neuromarketing episode of B2B Growth, Erik speaks with Dr. Uma R. Karmarkar of UC San Diego and Dr. Ming Hsu of UC Berkeley about the science of decision-making in business. Plus, the trio talks about… How B2B hasn’t gotten the attention from the neuroscience industry it deserves Why people in groups make different decisions than individuals The power of t...

Sep 16, 202041 min

1333: Stop Doing Lazy Attribution w/ James Gilbert

In this episode we talk to James Gilbert, Head of Marketing at CRMNEXT. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 15, 202014 min

#CEO 12: How the Self-Powerment Model Maximizes Your Potential w/ Dr. Faye Mandell

Ready to take a journey through space and time? No, this isn’t some new-age Silicon Valley bologna. We’re actually talking about something very real and life-altering: The Self-Powerment Model, created by the esteemed Dr. Faye Mandell. Dr. Mandell joins John on this #CEO episode to discuss… How to help your team become their best selves Why you should listen to your body’s superior intelligence, not your thoughts A simple framework for being present Resources mentioned: GPS to Self-Powerment The...

Sep 15, 202056 min

#Agency 20: 5 Ingredients to Agency Growth w/ Grayson Lafrenz

In this featured episode, Sharon Toerek chats with Grayson Lafrenz, Founder and CEO at Power Digital Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 14, 202041 min

#Sales 15: British Tea Cast: Minding Your P’s and Q’s Across the Pond w/ Galem Girmay

How do you adapt to sell overseas? Say you’re from the U.S. and want to sell in the U.K. — Should you go polite (and quietly scandalous), like Downton Abbey… Or menacing like a Vinnie Jones character in Guy Ritchie film? Luckily, you don’t need to rely on pop-culture stereotypes because, in the latest B2B Growth, I catch up with Galem Girmay, Account Executive at Flywire and Co-Founder at RevGenius. Galem, originally from Sweden, started as a BDR in Boston and now sells across the pond. We discu...

Sep 14, 202030 min

1332: 2 Common Mistakes in B2B Influencer Marketing w/ James Creech

In this episode, we talk to James Creech, Co-Founder & CEO at Paladin. If you like this episode, you'll probably also love... ...this past episode: 3 Keys to Leveraging Influencer Marketing in B2B with Darryl Praill ....and this book: Streampunks: YouTube and the Rebels Remaking Media Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 14, 202022 min

1331: Why It's Time to Target CEO's with Your Cold Outreach (& How to Do It Right) w/ Simon Leslie

In this episode we talk to Simon Leslie, Founder & CEO at Ink. If you like this episode, you'll probably also love... ...this past episode: A 5 Step Follow Up Process to Engage Your LinkedIn Audience with Matt Heinz ....and Simon's book: There is no F in Sales Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 11, 202023 min

#Revenue 8: Why Venture Firms Invest in the Team w/ Victor Gutwein

When you’re courting investment from venture firms… Do you know what they are looking for? Well, if you ask them they’ll tell you: Great teams. At least, that’s what Victor Gutwein, Founder and Managing Partner at M25, a firm investing in early-stage tech companies across the Midwest, will tell you. In this episode, we discuss: How Victor identifies a great team What early-stage founders should prioritize The importance of mentorship You can find this interview, and many more, by subscribing to ...

Sep 10, 202034 min

#CX 69: Marketing To Employees Like You Market To Customers w/ Chris Wallace

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Chris Wallace, cofounder and President of InnerView Group, about closing the gap between your brand promise and customer experience through internal marketing. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Sep 10, 202042 min

1330: Why Niching Down Leads to More Opportunities w/ Corey Quinn

In this episode we talk to Corey Quinn, Chief Marketing Officer at Scorpion. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 10, 202023 min

#Neuromarketing 1: What is Neuromarketing?

Do you ever argue with your own brain? Ya’know, like when your gut tells you one thing but your brain is saying something different. You’re not crazy. At least, according to Dr. Michael L. Platt, you’re not. Dr. Platt is the Director of the Wharton Neuroscience Initiative and a James S. Riepe Professor at the University of Pennsylvania. In this #Neuromarketing series, host Erik Kostelnik chats with Dr. Platt about the basics of neuromarketing and how it affects B2B. Plus, the two cover… The powe...

Sep 09, 202041 min

1328: Why Product-Led Growth Is Not a Silver Bullet w/ Jason VandeBoom

In this episode we talk to Jason VandeBoom, Founder & CEO at Active Campaign. If you like this episode, you'll probably also love... ....this book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 08, 202023 min

1327: How Customer Success Can Drive 30% YOY Growth w/ Jeff Breunsbach

In this episode we talk to Jeff Breunsbach, Director of Customer Experience at Higher Logic. If you like this episode, you'll probably also love... ...this past episode: #CX 9: The First 100 Days with Joey Coleman ....and this book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify....

Sep 07, 202030 min

1325: Is Category Creation Right for Your Brand? w/ Kevin Alansky

In this episode we talk to Kevin Alansky, Chief Marketing Officer at Higher Logic. If you like this episode, you'll probably also love... ...these past episodes: Why Category Design is a Marketing Superpower One of the Dumbest Marketing Campaigns Ever Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 03, 202023 min

#CX 68: Balancing the Human Touch and Your Tech Touch w/ Stef Caldwell

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Stef Caldwell, Head of Sales (West Coast) for Narrative Science, about scaling the human touch, building community, and the relationship between CS and CX. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Sep 03, 202044 min

#NewPodcast: Innovation Nation

Innovation is all around us. In fact, everyone innovates, often unbeknownst to themselves. Many mistakenly assume that innovation is either a big capital project, or a figurative bolt of lightning that brings inspiration, or the province of some exceptionally gifted people. This is the myth of innovation. Those people and organizations that are not beholden to this myth, in fact, have practices and processes that encourage innovation systematically. This is true of manufacturing, high-tech, medi...

Sep 02, 20204 min

1324: How to Accelerate Your Content Production w/ Diana Mitchell

In this episode we talk to Diana Mitchell, Digital Content Consultant at Peoplemover. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 01, 202026 min

#NewPodcast: Conversations that Matter

On The Conversations That Matter Podcast, we discuss ideas and best practices to take your contact center agent and customer experience to the next level. You’ll hear exciting interviews with well-known thought leaders, experience compelling stories, and gain fresh new insights on contact center best practices. On this show, we don’t beat around the bush. We feature valuable conversations from industry experts who are passionate about sharing the best tools and strategies out there to engage cus...

Sep 01, 20205 min

#Sales 14: Professional Freedom Isn’t a Pipe Dream w/ Chris Walker

What if I told you you don’t need to don blue paint and storm your boss’s office yelling “Freedom!” with a poorly executed Scottish accent to get professional freedom? You already have it. In this episode, I catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career. What we talked about: What professional freedom is and how to claim it for yourself The fear you need to overcome to branch out How to get support from le...

Sep 01, 202023 min

#CEO 11: Shifting Gears: How to Master the Art of the Pivot w/ Bettina Hein

You’ve started the company. You’ve made the product… Now you find it’s not scalable. It’s time to pivot. But don’t worry, pivots are inevitable. It’s how you pivot that matters. In this episode, I speak with Bettina Hein, Founder and Board Member at Pixability and Founder and CEO of Juli Health. As CEO, Bettina learned to embrace shifting gears. And as a self-described queen of pivots, Bettina found a repeatable process for pivoting successfully. In this episode, we discuss How Bettina found a s...

Aug 31, 202050 min

1323: Has Personalization Gone Too Far? w/ Andrew Hally

In this episode we talk to Andrew Hally, CMO at Bynder. If you like this episode, you'll probably also love... ...these past episodes: Getting Personalization Right in B2B Sales with Matt Heinz The Perils of Personalization in B2B with Pat Spenner Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 31, 202025 min

#Agency 18: Performance-Based Marketing w/ Robert Glazer

In this featured episode, Sharon Toerek chats with Robert Glazer, Founder and CEO at Acceleration Partners. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 31, 202043 min
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